Topic 7 Organizational Communication PDF

Topic 7 Organizat ional Communi cation by Sharina B t Samsudi n for SCCAK10 13 (UPDA TED - 202 4)  7.1 Defining Organizational Communication 0 Tortori...

Topic 7 Organizat ional Communi cation by Sharina B t Samsudi n for SCCAK10 13 (UPDA TED - 202 4)  7.1 Defining Organizational Communication 0 Tortoriello, Blatt & DeWine (1978, p.3): 0 …the flow and impact of messages within a network of interactional relationships 0 Wilson, Goodall & Waagen (1986, p.6): 0 An evolutionary, culturally dependent process of sharing information and creating r/ships in environments designed for manageable, cooperative, goal-oriented behavior 0 Goldhaber (1993, pp. 14-15): 0 …the process of creating and exchanging messages within a network of interdependent relationships to cope with environmental uncertainty Sharina, Communication 01/29/2025 2 Department, UUM, 2016  0 So, what is an organization? 0 We can agree that Petronas is an organization but many would argue about whether a family should be viewed as an organization 0 Organizational Communication is the process wherein mutually interdependent human beings create and exchange messages and interpret and negotiate meanings, while striving to articulate and realize mutually held visions, purposes and goals. Sharina, Communication 01/29/2025 3 Department, UUM, 2016  Brief History of Organizational Communication 1. Adopt underpinning knowledge from various field since over 50years ago. 2. (Miller, 2006): Formally known around 1960th & 70th. 3. Interest developed by scholars from various disciplines such as psychology, sociology, anthropology, administration, linguistics, politics, laws and public speaking. 01/29/2025 Sharina, Communication Department, UUM, 4 2016  Early publications on Organizational Communication written by: Laureate Herbert Simon (1947):  Organizational Communication System. Among others; “Communication is absolutely essential to organizations”. Bavelas dan Barret (1951):  An experimental approach to organization. Among others states that; “communication is fundamental to all organizational activities”. Economist (1953):  The organizational revolution: A study in the ethics of economic organization. Among others states that; “Organization itself is a communication system”. 01/29/2025 Sharina, Communication Department, UUM, 5 2016  7.2 Components of Organizational Communication Katherine Miller’s, 7th ed., (2017) highlights key components of organizational communication such as; 1. Communication Networks: Formal and informal structures through which information flows. 2. Leadership Communication: How leaders use communication to influence and guide organizational members. 3. Cultural Approaches: Understanding how organizational culture shapes communication patterns. 4. Critical and Postmodern Approaches: Examining power, ideology, and resistance in organizational contexts. 01/29/2025 Sharina, Communication Department, UUM, 6 2016  Another scholar; Pamela S. Shockley-Zalabak (2014). Fundamentals of Organizational Communication outlines key components of effective organizational communication. These include: 1. Knowledge: Understanding of communication processes and the organization's environment. 2. Sensitivity: Awareness of interpersonal dynamics and cultural nuances. 3. Skills: Proficiency in both verbal and non-verbal communication, conflict resolution, and technology use. 4. Values: Commitment to ethical communication practices, trust-building, and inclusivity. These components emphasize the role of communication competence in achieving organizational goals and fostering a positive workplace culture 01/29/2025 Sharina, Communication Department, UUM, 7 2016  7.3 CHARACTERISTICS: Consist of a group of people work together systematically to achieve objectives. 1. OBJECTIVE: All organisations have aims or objectives to be achieved. 2.PEOPLE: Managers and workers (Superiors and subordinates) 3.SYSTEMATIC STRUCTURE: Rules, regulations and discipline to be obeyed. 01/29/2025 Sharina, Communication Department, UUM, 8 2016 7.4 The Basic Functions of Communication in Organization Effective communications help individuals to understand and pursue organizational objectives. Organizational communications cover every management function. Organizational culture depends on communications. Communications improve both organizational and individual performance.  The communication function helps organization members;  By enabling them to discuss critical organizational experiences and develop relevant information.  To accomplish both individual and organizational change.  To accomplish both individual and organizational goals by enabling them to interpret organizational change.  By enabling them to coordinate their fulfillment of personal needs with their accomplishment of their evolving organizational activities. 01/29/2025 Sharina, Communication Department, UUM, 10 2016  Function: General Levels of Organizations Upper Level Managers (conceptual skills) Middle Managers (Interpersonal skills) 1st Line Managers (Supervisors) (technical skills) Operative Workers (Basic skills) 01/29/2025 Sharina, Communication Department, UUM, 11 2016  Communication Function For Managerial Level Leader, Motivator, Build Network. Source of Information: Reference, Disseminate information, interculator, Moderator. Decision Maker: Building visions and Missions, Entrepreneur, monitoring resources, negotiator. Organizational leaders need effective communications skills to carry out their responsibilities. 01/29/2025 Sharina, Communication Department, UUM, 12 2016 Communication process in Organization involves; Communication process 1. Formal 2. Informal 01/29/2025 13  The organizational communication process involves the exchange of information, ideas, and messages within an organization, encompassing both formal and informal communication functions. It serves as the foundation for decision-making, problem- solving, and fostering relationships within the organization. Organization Process: Communication in an organization flows through formal and informal pathways. Vertical communications flow up and down the corporate hierarchy. Horizontal communications flow between employees of the same level. Informal communications can span levels and departments—the grapevine is an informal network carrying unofficial information throughout the firm. 14  Qualities or skills believed to be most significantly related to the success in the organization 01/29/2025 Sharina, Communication Dep 15 artment, UUM, 2016  Discussion 0 Describe the role of communication in the organizations The end 01/29/2025 Sharina, Communication Dep 16 artment, UUM