Trends and Emerging Phenomena Review: A Comprehensive Guide - PDF

RIVERA HERLYN TNCT- REVIEWER - TRENDING \- TRENDING is a phenomenal scenario that is currently popular to the eyes and taste of the many. It allows preemptive judgments and reactions up to future events. \- It is something that people follows either in social media or in fa...

RIVERA HERLYN TNCT- REVIEWER - TRENDING \- TRENDING is a phenomenal scenario that is currently popular to the eyes and taste of the many. It allows preemptive judgments and reactions up to future events. \- It is something that people follows either in social media or in fashion. Trends are considered as "complex fusion" of yesterday, today, and tomorrow. - TRENDS \- Trend is an emerging phenomenon that last for a long period of time and transmit existing ventures to the future generations. \- TRENDS must pass basic tests of significance; a change that affects a wide range of people and that has broad social, economic, cultural, spiritual and political implications. I. Microtrends are localized and short-lived. II. Macrotrends impact broader groups and last longer. III. Megatrends are transformative forces shaping the future. - MICROTRENDS - Small-scale, localized trends that often emerge within specific communities. They typically have a short lifespan and are highly influenced by immediate circumstances like social media trends or local events. \- The popularity of \"Korean-inspired cafes\" in Metro Manila during 2022--2023, was influenced by the rise of Korean pop culture (K-pop and K-dramas). \- The trend of budget-friendly community pantries during the COVID-19 pandemic, where people shared food and essentials with neighbors. - MACROTRENDS - Broader trends that affect larger segments of society and are influenced by economic, cultural, or societal factors. They usually last longer than microtrends and shape industries or behaviors over years. \- Digital payments adoption: The shift toward cashless transactions via platforms like GCash, Maya, and QR codes, driven by the pandemic and the need for convenience. \- Sustainable tourism initiatives: Increased interest in eco-tourism destinations like Siargao, Palawan, and Batanes as people seek environmentally friendly travel experiences. - MEGATRENDS \- Large-scale, transformative trends that have global implications and span decades. These trends shape societies, economies, and industries over the long term. \- Urbanization and Smart Cities: The rise of developments like New Clark City as part of the government's push to decentralize Metro Manila and build sustainable, tech-enabled urban centers. \- Climate change adaptation: As a country highly vulnerable to natural disasters, the Philippines is investing in renewable energy sources, sustainable practices, and disaster-resilient infrastructure. - FADS \- It is a very popular form of interest or fashion that only exist for a short span of time. \- Fad is an exquisite societal pattern but did not last longer. It spreads widely and effectively to the demands of every individual. - It can be characterized as unpredictable, short-lived and without social, economic, and political significance (Bikhcandani, 1992). 1. Introduction: The product is introduced to the market; sales are still low and market share is still insignificant. 2. Growth Stage: The product steadily rise and a significant market share is achieved. 3. Maturity Stage: The producers aim to keep the market share through innovations. 4. Decline: The market may dwindle due to competition or lack of innovation - According to Philosopher John Locke, there are no innate ideas. All of the ideas that we have are derived from experience and that every complex idea we have in our minds can be traced back to a simple idea. It means that experience is comprised of sensation and reflection. - Our ability to recognize patterns enables us to see, analyze, and identify emerging trends. There are internal factors that influence such emergence. These are human needs, historical forces, globalization and digital connectivity, and social media. 1. HUMAN NEEDS \- Humankind will instinctively tend to its needs. \- In meeting our needs, we enhance our intelligence, creativity, and social skills that in turn, increase our chances for survival. 2. HISTORICAL FORCES \- Humankind creates responses in social issues. The response varies how the government impose its power while the citizenry can act on its own. \- The role of the government is to formulate policies to response to societal needs, but when policies are enforces, behaviors changes and become trends that are practiced by citizenry. 3. GLOBALIZATION \- The global exchange of goods and services increased the interaction between states and societies. \- The globalizing world integrates information through global advertising using technologies. Thus, trends and innovations are also carried on a global scale, ensuring the resilience of the products. 4. DIGITAL CONNECTIVITY AND SOCIAL MEDIA \- Social Media continue to expand and grow. For example, Facebook has grown into most popular social networking site, catering businesses and entrepreneurial initiatives in the Philippines. - TRENDSPOTTING \- Spotting a trend is looking at the future through the lens of the present moment. \- Being able to predict the trend is a valued skill for the global citizen. \- It is a cognitive idea. It is a product of a thorough and careful analysis of anybody who is sensitive to what is happening in society. - Cool hunting and trend analysis \- It begins with environmental scanning or engaging in the process of gathering information. \- The observation of emerging trends and styles, usually involving street fashion, as a form of market research. - TRENDSPOTTERS \- A person who notices and reports on new fashions, ideas, or activities that are becoming popular. \- They do not content themselves with secondary sources. They immerse themselves directly with people, within places, and in events where significant moment may be happening. - TREND PROJECTION \- When the trend is identified, the next logical step is to ask, ''Where is this trend heading in the future?" It assumes that the future will be a logical extension of the past. 1. CHANGE DRIVERS - Allows us to see the following attributes of change behind a trend are called change drivers that make trends what they are. - Example: COVID-19 Pandemic 2. ENABLER - An enabler is catalyst that enhances a driver. - Example: high internet access enabling the e-commerce and social media marketing 3. FRICTION - Friction is the resistance to change that occurs naturally and inevitably due to learned habits of seeing and doing things. - People tend to judge innovations against the current way they do things as they socially and culturally invested in known, familiar patterns. Old habits tend to block this new development and impede change. 4. BLOCKERS - Blockers may take the form of new law, politicking, street protests, and other factors. They occur when people try to stop a change or delay it. - For example, the proposed Freedom of Information Bill in the Philippines aims to require the disclosure of public documents and how to access them. It has been 29 years since the first bill of this kind was filled in Congress, but until now, it remains a struggle of the many contradictions in the Philippine society. - Strict regulation for online sellers 1. Technology \- It is the most powerful force for change in the world today. It provides new capabilities that make change possible in products and services, solutions, and business models. 2. Powerful Individuals and Powerful Organizations \- When the force of individuals is combined with the power of government, military or corporate power, the more it can expedite change or block them. 3. Ideas and Ideologies \- It compels and drive us to actions in the future whether these are in the social, political economic and/or technological arena. 4. Social and Moral Values \- These are related to ideas, but have a slightly different function because values generally change very slowly.