8 Ways Super.Human Uses Media Language PDF

Summary

This document analyses the media language choices used in a Super.Human advertisement. It examines different techniques like costume use, cross-cutting and camera angles. The document aims to explain how these choices create meaning for the audience.

Full Transcript

[8 ways that Super. Human. uses Media Language to Create Meaning] By (Your name here) *Method* (Replace this text with a one sentence description of what the media language used to create an emotional response within the audience, E.G. "Wide shots" / "desaturation" / "Slow motion" *Screenshot*...

[8 ways that Super. Human. uses Media Language to Create Meaning] By (Your name here) *Method* (Replace this text with a one sentence description of what the media language used to create an emotional response within the audience, E.G. "Wide shots" / "desaturation" / "Slow motion" *Screenshot* (Replace this text with a lovely screenshot from the Super. Human advert that shows the above method in all its glory) *Explanation* (Replace this text with an explanation of exactly *how* the method creates meaning for the audience. So, if it is a wide shot that you are describing, you would need to identify what this signifies to the audience, and what the wide angle shot should *say* to them) *Method* *In this screen shot the producer uses different costumes to create a sense of adversity* *Screenshot* *Explanation* *The use of a black and white costume is used to create the clear binary opposition (a theory by Levi Strauss) between success and effort. Despite how many medals she has won in her achievements (black swim suit). Her preparation has to start from the start every time (white swim suit). This could signify (Barthes) the struggles of being a Paralympian.* *Method* *The producers here use cross cutting between the guy training on the bike and his daughter. Furthermore, they also a use a wide angle of the man training.* *Screenshot* ![](media/image2.png) *Explanation* *The use of cross cutting creates a feeling that this training is happening at the same time as the girls birthday which signifies (barthes) a sense of sacrifice if you want to be a Paralympian as you miss important opportunities. Additionally the second shot of the bike training is a wide angle which represents (Neal) Paralympic training as lonely* *Method* *The producer (Bradford Young) follows stereotypes (a theory by Stuart Hall) to create an accurate representation (Neal) of disabled people* *Screenshot* ![](media/image4.png) *Explanation* *Here the producers use the Collin Barthes disability theory of disability as a victim to represent the hardships of having a disability in everyday life. Furthermore this follows stereotypes because stereotypically disabled people aren't able to live normal lives in the sense that fully-abled people are.* *Method* *However, the producer (Bradford Young) also breaks stereotypes (a theory by Stuart Hall) to create an accurate representation (Neal) of disabled people.* *Screenshot* *Explanation* *Here the producers are breaking a stereotype that disabled people aren't the same as fully abled people because* *Method* *Screenshot* *Explanation* *Method* *Screenshot* *Explanation* *Method* *Screenshot* *Explanation*

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