Media Language in Advertisements

A wide-angle shot, also known as a long shot, captures the subject and their surroundings, emphasizing the environment and making the subject appear small. This technique can convey a sense of vastness, isolation, or powerlessness.

Using different costumes, particularly a striking contrast between black and white, to symbolize opposing ideas, like effort and achievement, success and struggle. It creates a clear distinction highlighting the journey of dedication required to achieve extraordinary things.

Cross-cutting is a film editing technique where the shot switches between different scenes happening simultaneously. It creates a feeling of tension and parallel action, suggesting a sense of sacrifice and missed opportunities, emphasizing the dedication required for Paralympic training.

The use of wide shots in Paralympic training scenes can depict the subject's isolation and the loneliness associated with intense dedication to personal goals.

This technique refers to the use of stereotypes, often based on pre-existing societal expectations, to portray individuals or groups. In Super.Human, this approach could be used to represent disabled individuals.

Representation refers to how a character or group is portrayed in media. Creators strive to represent disabled individuals accurately and sensitively, avoiding harmful stereotypes and promoting inclusive values. Super.Human seeks to present a positive and inspiring vision of disability.

Disability as a victim approach, a theory by Colin Barthes, highlights the hardships and challenges faced by individuals with disabilities in their everyday lives.

The theory by Stuart Hall suggests that media creators often use stereotypes, often based on pre-existing societal expectations, to portray individuals or groups. Super.Human could use this theory to represent disabled individuals, which may lead to both positive and negative representations.