Module 3 Lesson 3.2 Communication for Various Purposes (Part 2) PDF

Lesson 3.2 Communication for Various Purposes (Part 2) Intended Learning Outcome Within the semester, students are expected to: create a clear, coherent, and effective communication materials; (CLO 4) Time Allocation: 3 hours INTRODUCTION: “Communication is a systematic process of disseminat...

Lesson 3.2 Communication for Various Purposes (Part 2) Intended Learning Outcome Within the semester, students are expected to: create a clear, coherent, and effective communication materials; (CLO 4) Time Allocation: 3 hours INTRODUCTION: “Communication is a systematic process of dissemination of information which will serve its purpose for inquiry, information, reservation, and entertainment.” Martinez, 2002 1. Describe what you see in this picture. 2. What do you think is the purpose of the creator of this picture? 3. How is the message conveyed by the text and/or images? 4. Who is the target audience? 5. Is the message informative or persuasive? PRESENTATION: Communication Fundamentals According to Oliver Schinkte, communication is a critical part of our daily lives, and it is something that we often overlook and fail to practice. Although communication is an innate skill that is subconsciously learned and used, this skill needs to be enhanced in order to attain a strong foundation of your communication ability. What are the basic communication principles? 1. Know your purpose o Why are you speaking?  o A purpose is an exact statement of what you want your audience to understand, to do, or to believe. o You may want to entertain, inform, or persuade your audience. 2. Know your audience o To whom you will speak? o As a communicator it is important that you need to analyze, cater, and respect the needs of your audience. 3. Organize your ideas o How will you put your ideas together? o Create an outline to diagram how your communication will be organized. o Your outline should help you ensure that you don’t omit any vital information 4. Follow Basic Communication Principles o How will you be an effective communicator? o Master the principles of clarity in presenting your ideas, use familiar words in communicating your thoughts, and be an active participant in the entire communication process. PURPOSES OF COMMUNICATION “To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” -Tony Robbins- Various information and meaning are conveyed when people communicate with each other. People may use language, which is a system of symbols in communicating. These symbols can either be written or spoken. Communication can be informative, affective, imaginative, persuasive and ritualistic: Informative communication pertains to the presentation of messages that are objective, truthful, and unbiased. Affective communication takes place when people express their positive and negative feelings about people, circumstances, or events. People who engage in imaginative communication are those who express their appreciation in fictional messages from books, films, and conversation. Persuasive communication on the other hand takes place when people attempt to influence the beliefs or actions of others. Ritualistic Communication is done when people are able to meet social expectations. Why do people communicate? 1. To inform To inform is to impart knowledge, to clarify information, and to secure understanding. 2. To evoke To evoke means to rely on passion and controversy to make a point. Evocative communication centers on controversial topics that typically use emotion to make a point. Evocative communicators must show a lot of enthusiasm and concern for the topic and must use personal experience to draw the audience. Using government research, statistics and data can all help make their topics more believable and more engaging. 2  3. To Entertain To entertain is to transmit a feeling of pleasure and goodwill to the audience. The communicator is considered gracious, genial, good-natured, relaxed, and demonstrates to his or her listeners the pleasant job of speaking to them 4. To Argue To argue is to persuade, to assent to the plausibility of the communicator’s side of a debatable question. The speaker’s purpose is to appeal to the intellect of his/her listeners so that they will be convinced. 5. To persuade To persuade is to move the listeners to action. The communicator should demolish the listener’s objection, and prove the acceptability of this or her argument or position. Magan, Rhodora, et.al. 2018. Purposive Communication in the 21st Century. Manila, Philippines: Mindshapers Co., Inc MULTIMODALITY Every time we read the newspaper, watch television, play a video or a computer game or even read a book , we deal with multimodal texts on a daily basis. Visual literacy embraces multi- modal media. Multimodality involves the complex interweaving of words, images, gesture, movement, and sounds including speech. These can be combined in different ways and presented thru a range of media. Multimodality consists of mode and media. The former includes signs (sound, graphical material, print), which the latter entails the manner of dissemination. The modes of communication include writing or print, including typographical elements of font size, types and shape; images, moving and still, diagrammatic or representational; sound, spoken words and music; gesture and movement. The mediums of communication consists of the computer (internet information and software presentation); paper-based text (picture books, magazines, novels, information books); sound and visual media ( radio, television, videos, cds and dvds). Adopting multi- modality in the classroom excites all of us. We, therefore, have to be updated in using web pages, blogs, advertisements, newspapers, magazines, comics, poetry, songs, paintings, drawings, texting, films, computer games and a lot more modalities to make our classrooms dynamic and experiential. Pilapil, Edwin, et.al. 2018. Purposive Communication. Manila, Philippines: MUTYA Publishing House., Inc 3 NOTE: Read the notes on Technical Qualities of a Good Image/Visual Display. OUTPUT for Module 3.2 SAME GROUPS One output per group 1. Create an INFOGRAPHIC about a Sustainable Development Goal. 2. Choose the SDG that is most relatable to all of the members in the group - the SDG that you see and experience in your communities. 3. Decide on the purpose of your infographic – will it be used to inform, to argue, to persuade? (refer to this module) 4. Make sure to include the following: - A SLOGAN for easy recall - Local data or statistics as applicable to your SDG 4 5