Significance Of Event Industry PDF

SIGNIFICANCE OF THE EVENT INDUSTRY LEARNING OUTCOMES 1. EXPLAIN how the convention and exhibitor sector flourished and developed. 2. RECOGNIZE significant industry milestones and trends in the Philippines as an event destination. 3. IDENTIFY the significance of the events industry in...

SIGNIFICANCE OF THE EVENT INDUSTRY LEARNING OUTCOMES 1. EXPLAIN how the convention and exhibitor sector flourished and developed. 2. RECOGNIZE significant industry milestones and trends in the Philippines as an event destination. 3. IDENTIFY the significance of the events industry in socio-economic development. HOW THE CONVENTION AND EXHIBITOR SECTOR FLOURISHED AND DEVELOPED? APEC SUMMIT 2015 The Asia-Pacific Economic Cooperation (APEC) Summit held in Manila in 2015 is a prime example of the Philippines successfully hosting a major international conference. The event brought together world leaders, including U.S. President Barack Obama and Chinese President Xi Jinping.  HOSTING INTERNATIONAL ASSOCIATION MEETING The Philippines has attracted various international association meetings across sectors. For instance, the International Rice Research Institute (IRRI) hosted the International Rice Congress in 2018, bringing together experts and stakeholders in the field of rice research and agriculture.  PHILIPPINE MICE ACADEMY The establishment of the Philippine MICE Academy (Meeting, Incentive, Convention, and Exhibition) reflects the government's commitment to developing skilled professionals in the events industry. This initiative aims to enhance the country's capabilities in hosting international events.  PHILIPPINE DEPARTMENT OF TOURISM (DOT) INITIATIVES The DOT has been actively involved in promoting the Philippines as a destination for business events. Marketing campaigns and participation in international trade shows, such as IMEX Frankfurt, aim to attract event organizers to choose the Philippines.  INCENTIVES FOR BUSINESS EVENTS The Board of Investments (BOI) in the Philippines has offered incentives to attract business events. These incentives may include tax breaks or exemptions for event organizers, making the country more appealing for hosting conferences and exhibitions.  COLLABORATION WITH INDUSTRY ASSOCIATIONS Collaboration with industry-specific associations has resulted in the Philippines hosting events tailored to certain sectors. For example, medical conferences, technology expos, and industry-specific exhibitions have been organized in collaboration with relevant associations. 02 OF 08 SIGNIFICANT MILESTONES Development of Modern Venues 04 OF 08  SIGNIFICANT MILESTONES September 5, 1976 Composed of five building modules: the Delegation Building, Secretariat Building, Plenary Hall, Reception Hall and The Forum. Leandro Locsin as its architect Locsin was subsequently named National Artist for Architecture. 04 OF 08 SIGNIFICANT MILESTONES 17,000 sq. m. of leasable space largest privately-owned convention center in the country. Four (4) flexible Halls, five (5) pillarless Function Rooms and fifteen (15) Meeting Rooms SIGNIFICANT MILESTONES 2020 INC 100yrs celebration Biggest Arena in the World has housed 55,000 people 99,000 square meter arena. SUSTAINABLE PRACTICES IN EVENTS There has been a growing emphasis on sustainable practices in events, with organizers incorporating eco- friendly initiatives and promoting responsible tourism. VIRTUAL AND HYBRID EVENTS ADOPTION The COVID-19 pandemic accelerated the adoption of virtual and hybrid events. Event organizers in the Philippines quickly adapted to the changing landscape by offering online alternatives, ensuring continuity during periods of travel restrictions.