Social Media Marketing Engagement Plan PDF
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CIMT College
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Summary
This document details an engagement plan for social media marketing, covering essential topics such as community management, paid advertising, and analytics. It provides a structured guide to establish guidelines for community management, create campaigns for engagement, and monitor performance through analytics, enabling brands to achieve measurable outcomes in social media marketing.
Full Transcript
5. ENGAGEMENT PLAN IN SOCIAL MEDIA MARKETING 5. ENGAGEMENT PLAN 1. Establish Guidelines for Community Management a. Why Guidelines Are Important 2. Handling DMs (Direct Messages) Prioritize prompt responses for better custo...
5. ENGAGEMENT PLAN IN SOCIAL MEDIA MARKETING 5. ENGAGEMENT PLAN 1. Establish Guidelines for Community Management a. Why Guidelines Are Important 2. Handling DMs (Direct Messages) Prioritize prompt responses for better customer satisfaction. Clear guidelines for community management: Use templates for common inquiries while personalizing where needed. Ensure timely and professional responses. Example: A food delivery app responds to a late order query: Maintain brand tone and voice.
