Social Media Marketing Engagement and Paid Advertising
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CIMT College
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Summary
This document outlines key strategies for successful social media marketing. It focuses on establishing engagement plans, understanding paid advertising, and utilizing analytics to track campaign performance and optimize strategies, aiming to improve audience engagement and achieve business goals.
Full Transcript
5. ENGAGEMENT PLAN IN SOCIAL MEDIA MARKETING 5. ENGAGEMENT PLAN 1. Establish Guidelines for Community Management a. Why Guidelines Are Important Clear guidelines for community management: Ensure timely and professional responses. Maintain brand tone and voice. Address audience concerns effectively....
5. ENGAGEMENT PLAN IN SOCIAL MEDIA MARKETING 5. ENGAGEMENT PLAN 1. Establish Guidelines for Community Management a. Why Guidelines Are Important Clear guidelines for community management: Ensure timely and professional responses. Maintain brand tone and voice. Address audience concerns effectively. b. Key Community Management Practices 1. Responding to Comments Acknowledge positive feedback to build rapport. Address questions to provide clarity. Handle criticism professionally. Example: A skincare brand responding to a comment,
