Social Media Marketing Engagement Plan PDF
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CIMT College
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Summary
This document is an engagement plan in social media marketing. It discusses establishing guidelines for community management, handling direct messages, and managing mentions and tags. It also covers crisis management and the use of tools for community management.
Full Transcript
5. ENGAGEMENT PLAN IN SOCIAL MEDIA MARKETING 5. ENGAGEMENT PLAN 1. Establish Guidelines for Community Management a. Why Guidelines Are Important 2. Handling DMs (Direct Messages) Prioritize prompt responses for better custo...
5. ENGAGEMENT PLAN IN SOCIAL MEDIA MARKETING 5. ENGAGEMENT PLAN 1. Establish Guidelines for Community Management a. Why Guidelines Are Important 2. Handling DMs (Direct Messages) Prioritize prompt responses for better customer satisfaction. Clear guidelines for community management: Use templates for common inquiries while personalizing where needed. Ensure timely and professional responses. Example: A food delivery app responds to a late order query: Maintain brand tone and voice.
