Summary

This document provides an overview of semiotics, the study of signs and symbols. It covers foundational theories by Peirce and Saussure, exploring the relationships between signifiers and signifieds and the role of semiotics in understanding media. Key concepts include signifiers, signifieds, sign systems, and interpretations.

Full Transcript

**Foundations of Semiotics\ ***Charles Sanders Peirce* - - - - - - - **Philosophical Influences** - - **Pragmatism** - - **Scientific Method** - - **Peirce's Semiotic Theory** - - - 1. 2. 3. **Peirce's Definition of a Sign** - **Theory of Signs...

**Foundations of Semiotics\ ***Charles Sanders Peirce* - - - - - - - **Philosophical Influences** - - **Pragmatism** - - **Scientific Method** - - **Peirce's Semiotic Theory** - - - 1. 2. 3. **Peirce's Definition of a Sign** - **Theory of Signs (Semeiotic) and Sign Use (Semeiosis)** 1. 2. - - 3. 4. - 4 Major Components of Peirce's Hegelian Idealism: PHANERON (world of appearances) - is a world consisting entirely of signs SIGN RELATION (representing relation) \- Is a crucial triadic relation composed of the sign, the object, and the interpretant 1.Sign -- refers to qualities, relations, features, items, events, states, regularities, habits, laws, and so on that have meanings, significances, or interpretations. \- *representamen;* is the term in the sign relation that is ordinarily said to represent or mean something \- is the signifier. It is a written word, an utterance, smoke as a sign for fire etc. 2\. Object - refers to the "thing" meant or signified or represented by the sign, what the sign is a sign *of*. \- whatever is signified; it is the object to which the written or uttered word attaches, or the fire signified by the smoke. 3\. Interpretant - refers *to which* the sign represents the object; the understanding that we have of the sign/object; relation; central to the content of the sign. For Peirce, a sign signifies only in being interpreted **Mental Interpretants and Infinite Semiosis** - - - **Evolutionary Universe** - **Semiotics is the study of signs and their meaning in society.** **Semiotics is concerned with everything that can be taken as a sign.\ **- Umberto Eco **A sign is something which can stand for something else. Thus a sign is anything that can convey MEANING.** Examples of signs include: - - - - - - \... because they can convey MEANINGS. **Signifier** --- sound image; can be interpreted as the material form\ **Signified** --- concept; mental concept **SIGNIFIER** as the form that the sign takes and the **SIGNIFIED** as the concept to which it refers. **SIGNIFICATION** --- the relationship between the signifier and signified; not fixed or natural but arbitrary and cultural. \"The only reason that the signifier does entail the signified is because there is a conventional relationship at play.\"\ Meaning, a sign can only be understood when the relationship between the two components that make up the sign are agreed upon. **Semiotics and other linguistic branches:** - - - **Importance of Semiotics** - - - - - - - - - **Foundations of Semiotics\ ***Ferdinand de Saussure* - - - - - **Course in General Linguistics (1916)** - - - **The Concept of the Sign** - - - - **Psychological Nature of Sound-Images** - - **Components of the Linguistic Sign** - - - **Two Basic Principles of a Linguistic Sign** 1. - - - 2. - **Concepts of Polar Opposites** - - - **Saussure's Contribution to Cultural Analysis** - - **Semiotics and Media** **Media Content (Text)** - - - **Media \'Text\' vs. Media \'Content\'** - - - - **Media Text and Audience Interaction** - - **Polysemy in Mass Media** - - - **Definition of Media Content** - - - - **Semiological Analysis** - - **Mythologies (Barthes, 1957)** - - - **Cultural Meaning of Media Content** - - **Social Impact of Media Discourse** - -

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