Brand Naming and Packaging Quiz PDF

**1. What does URL stand for?** A. Unique Resource Locators B. Uniform Resource Locators C. University Resource Locators D. Universal Resource Locators **2. Arrange the steps in naming new products:** A. Define objective, Generate names, Screen initial candidates, Study candidate names, Resear...

**1. What does URL stand for?** A. Unique Resource Locators B. Uniform Resource Locators C. University Resource Locators D. Universal Resource Locators **2. Arrange the steps in naming new products:** A. Define objective, Generate names, Screen initial candidates, Study candidate names, Research the final candidates B. Define objective, Study candidate names, Screen initial candidates, Generate names, Research the final candidate C. Define objective, Generate names, Study candidate names, Screen initial candidates, Research the final candidates D. Define objective, Study candidate names, Generate names, Screen initial candidates, Research the final candidate **3. What are Jingles?** A. Jingles are musical messages detailed descriptions of products B. Jingles are musical message used in advertisements C. Jingles are musical message designed to promote a brand D. Jingles are musical messages written around the brand **4. The crucial factors in building a brand when choosing a brand are:** A. Transferable, adaptable and protectable B. Memorable, likable and meaningful C. Transferable, likable and protectable D. Memorable, transferable and meaningful **5. Step 3 in brand naming procedures is:** A. Study candidates name B. Research the final candidates C. Screen initial candidates D. Generates names **6. Brand naming should:** A. Names that are unpronounceable. Already in use, or too close to an existing name B. Names that have unintentional double meaning C. Long name and easy to pronounce D. Short name and easy to pronounce **7. What is the primary purpose of a brand\'s URL?** A. To serve as a marketing slogan B. To provide a unique online address for the brand C. To create an image for the brand D. To advertise the brand through social media **8. What does brand character represent?** A. A brand\'s logo B. A brand\'s personality and values C. A brand's product quality D. A brand's pricing strategy **9. What is the main role of a brand\'s logo or symbol?** A. To describe the brand's mission statement B. To create a visual identity that makes the brand easily recognizable C. To represent the brand's target market D. To communicate the brand's product price **10. Three criteria the marketer's offensive strategy and build brand equity are:** A. Memorability, Meaningfulness, Likability. B. Transferability, Adaptability, Protectability. C. Transferability, Meaningfulness, Transferability. D. Memorability, Likability, Protectability. **11. Which is not a criterion for brand elements?** A. Trademarks B. Likability C. Protectability D. Transferability **12. What are the features of Jingles?** A. A type of phone ringtone B. A short, catchy musical message about a brand C. A company's detailed mission statement D. A list of product features **13. Where do we usually see slogans?** A. In advertisements and campaigns B. Only in books C. In technical manuals D. In random conversations **14. What does a slogan usually describe?** A. The brand's values or message B. A scientific formula C. A historical event D. A random topic **15. What is one of the criteria of brand elements?** A. Meaningfulness B. Fun and interesting C. Updatable D. Competitively **16. What makes a brand logo more recognizable?** A. Large size B. Unique and simple design C. Complex colors D. Use only images **17. Which of the following is considered the most basic branding element?** A. Logo B. Slogan C. Color D. Brand name **18. What is packaging?** A. Is the activity of designing and producing containers or wrappers for a product. B. Is the activity of designing the wrappers for a product. C. Is the activity of planning, designing, producing the containers for a product. D. B and C are correct. **19. Why do brands need "packaging the right content"?** A. To create an emotional disconnection. B. To make customers satisfied C. To convey the brand\'s message D. To compete with competitors **20. On the "\...." side, in mature markets especially, package innovations can provide a short- term sales boost.** A. Supply B. Demand C. None of the answers are correct