KIN 3802 Exam 1 Study Guide PDF

KIN 3802 – Program & Event Management Exam #1 Study Guide Ch. 1-4 Chapter 1 Sport Tourism v. Tourism Sport – Refer to pg. 9-12 Know the three types of sport tourism o Active, Event, and Nostalgia Ex...

KIN 3802 – Program & Event Management Exam #1 Study Guide Ch. 1-4 Chapter 1 Sport Tourism v. Tourism Sport – Refer to pg. 9-12 Know the three types of sport tourism o Active, Event, and Nostalgia Examples of sport tourism events o Active ▪ Golf courses and ski resorts o Event ▪ Oylmpics, Super Bowl, World Series o Nostalgia ▪ Hall of fames (Cooperstown, Canton) Motivations of sport tourism o Family o Reference groups o Social classes o Culture o Subculture Types of Sport Events – Refer to pg. 14, Table 1.1: Overview of Types of Sport Events Action and Extreme events o Athletes assume considerable risk, not main stream ▪ Red Bull cliff diving Cross-Cultural events o Sports that involve interactions between members of different cultures ▪ Olympics Events for people with disabilities o Adapted sports for participants with disabilities ▪ Special Olympics Family events o Sports that provide family opportunities to gather and enjoy sports ▪ Fishing derby Fixed and non-fixed events o Fixed occur each year in the same place  ▪ Little League world series o Non-fixed take place at a different location every year ▪ Final Four, Super Bowl, etc. Hybrid events o In person events that athletes participate in virtually ▪ NBA Virtual fan experience International events o Sporting events involving multiple nations ▪ Olympics Multiple-location events o Event where sports take place in different locations ▪ Fifa World Cup Senior events o Targets older/elderly people ▪ Senior League Softball World Series Small-scale events o Regular season sporting events that have less public support and use existing infastructure ▪ Minor league baseball Youth Events o Sporting events targeting athletes under 18 ▪ Little League World Series Mega-Events o Large scale, short term events with large impact to the community ▪ Super Bowl Multi-sport events o Events involving various competitions in a host city or region ▪ Olympics Skills, Knowledge, and Traits for Success in Sport Event Industry – Refer to pg. 6-8 What skills do sports industry professionals have? How are they used? o Ability to manage personal and professional life/relationships o Organize, Prioritize, delegate, and supervise o Attention to detail o Networking o Time management o Ability to multitask o Proficient technology skills Chapter 2 Local Organizing Committee – Refer to pg. 25 & 26 What is an LOC? o Local organizing committee Who is involved in LOC meetings? o Event manager, security, president of organization, marketer, finance, sponsors, stadium ops What issues could be resolved during brainstorming meetings? o Creating an event brand Planning an effective event program Developing a SWOT analysis Creating ideas for promotional programs Formulating effective pricing programs Identifying sponsorship prospects Conceiving additional sponsorship benefits Finding new target markets Categorizing event risks Identifying ways to recruit and reward volunteers Devising methods of developing community support Suggesting ways to maximize revenues Locating areas to cut costs Recognizing areas for contingency planning Generating customer service initiatives Conceptualizing a promotional campaign Event Purpose – Refer to pg. 27-28 Promoting an issue o Lambert Dillard Memorial fun run honors two local Tennessean’s who lost their lives due to domestic violence Promoting a brand image o US Army All American game for HS Football allows the army to increase brand awareness and show off positive brand attributes Driving tourism and promoting economic impact o USA volleyball championship sold multiple rooms and had nearly $9 million in revenue generation Meeting sponsorship objectives o Red Bull sponsors extreme sports that often coincide with young, active consumers Promoting a sport o NFL Pro Bowl announced it would switch to a flag football format which increases awareness for flag football internationally Strengths, Weaknesses, Opportunities, Threats of Sport Events - pg. 31 Goals & Objectives of Sport Events – pg. 32 Goals o Broad statements tied to specific objectives Objectives o Quantifiable statements that support individual goals Chapter 3 Economic Impact – Refer to pg. 50-52 Refers to net change in economy during and following a sporting event Larger economic impacts o More specatators than athletes Smaller economic impacts o More athletes than spectators Role of the sport tourist??? Direct Spending o Refers to local visitor spending on goods and services in the local economy In direct spending o Refers to re-spending of money by suppliers and vendors stemming from direct spending Induced spending o Refers to spending by employees by direct and indirect spending Bidding Process – pg. 53-57 Request for Proposal o Basic Requirements v. Ideal Requirements Feasibility Study – pg. 55 Bid Documents – Refer to pg. 56-57, Table 3.2: Information Commonly Found in Bid Documents mission statements Host organization Budget and finances Staff and volunteer support Competition venues Support facilities  Transportation Accommodations Health services Public relations and media coverage Environmental sustainability Geography and climate Security Chapter 4 Types of Budgets – pg. 63-64 Preliminary Budget o Work in progess, less specific Working budget o More specific and set in stone Event Budgeting Process – pg. 64-66 1. Align with Organizational Goals 2. Conduct research 3. Estimate Revenue 4. Estimate Expenses 5. project profit and losses Types of Revenue – pg. 66-74 Ticketing Revenue o Process of Estimating Ticket Revenue Sponsorship Revenue How to estimate revenues Types of Expenses – pg. 74-78 How to estimate expenses Cash Flow Know the process of cash flow within a sport event o Revenues v. Expenses