KIN 3802 Program & Event Management: Exam #1 Study Guide

• Study notes for KIN 3802, Program & Event Management
• Exam #1 Study Guide
• Chapters 1-4

Sport Tourism vs. Tourism Sport

• Sport tourism includes active, event, and nostalgia driven activities
• Active sport tourism involves participation in activities like golf or skiing
• Event sport tourism includes attending events such as the Olympics, Super Bowl, and World Series
• Nostalgia sport tourism involves visiting halls of fame in places like Cooperstown and Canton
• Motivations for sport tourism include family, reference groups, social classes, culture, and subculture

Types of Sport Events

• Action and extreme events involve athletes assuming considerable risk and are not part of the mainstream, such as Red Bull cliff diving
• Cross-cultural events involve interactions between members of different cultures, such as the Olympics
• Events for people with disabilities include adapted sports and the Special Olympics
• Family events provide family opportunities to gather and enjoy sports, like a fishing derby
• Fixed events occur annually in the same location
• Non-fixed events take place each year at a different location such as the Final Four and Super Bowl
• Hybrid events are in-person events where athletes participate virtually, like the NBA Virtual fan experience
• International events involve multiple nations, such as the Olympics
• Multiple-location events occur when sports take place in different locations such as the FIFA World Cup
• Senior events target older adults, such as the Senior League Softball World Series
• Small-scale events are regular season sporting events with less public support and use existing infrastructure, such as Minor League Baseball
• Youth events target athletes under 18, like the Little League World Series
• Mega-events are large-scale, short-term events with a large impact on the community, such as the Super Bowl
• Multi-sport events involve various competitions in a host city or region, such as the Olympics

Skills for Success in the Industry

• Sport industry professionals require specific skills
• Ability to manage personal and professional life/relationships is important
• Necessary skills: ability to organize, prioritize, delegate, supervise, strong attention to detail, networking, time management, and multitasking
• It is useful to have proficient technology skills

Local Organizing Committee (LOC)

• An LOC is a local organizing committee
• LOC meetings involve event managers, security personnel, organization presidents, marketers, finance staff, sponsors, and stadium operations
• Brainstorming meetings resolve issues like creating an event brand, planning an effective event program, developing a SWOT analysis, creating promotional programs, formulating effective pricing, identifying sponsorship prospects, conceiving sponsorship benefits, and locating target markets
• Additional issues include categorizing risks, finding ways to recruit and reward volunteers, developing community support, maximizing revenues, locating areas to cut costs, recognizing areas for contingency planning, generating customer service initiatives, and conceptualizing a promotional campaign

Event Purpose Examples

• Promoting an issue: Lambert Dillard Memorial fun run honors two local Tennesseans who lost their lives due to domestic violence
• Promoting a brand image: US Army All American game for HS Football increases brand awareness and shows off brand attributes
• Driving tourism and promoting economic impact: USA volleyball championship sold multiple rooms and had nearly $9 million in revenue generation
• Meeting sponsorship objectives: Red Bull sponsors extreme sports that often coincide with young, active consumers
• Promoting a sport: NFL Pro Bowl announced it would switch to a flag football format which increases awareness for flag football internationally

Goals & Objectives of Sport Events

• Goals are broad statements tied to specific objectives
• Objectives are quantifiable statements that support individual goals

Economic Impact

• Refers to the net change in economy during and following a sporting event Larger economic impacts occur when there are more spectators than athletes
• Smaller economic impacts occur when there are more athletes than spectators
• Direct spending refers to local visitor spending on goods and services in the local economy
• Indirect spending refers to re-spending of money by suppliers and vendors stemming from direct spending
• Induced spending refers to spending by employees due to direct and indirect spending

Bidding Process

• Request for Proposal (RFP) document is required
• There are basic requirements versus ideal requirements

Feasibility Study & Bid Documents

• Essential documents include mission statements, information about the host organization, budget and finances, staff and volunteer support, competition venues, support facilities, transportation, accommodations, health services, media coverage plans, approach to environmental sustainability, geography and climate info, and security details

Types of Budgets

• Preliminary budget: Work in progress, less specific
• Working budget: More specific and set in stone

Event Budgeting Process

• Align with organizational goals
• Conduct research
• Estimate revenue
• Estimate expenses
• Project profit and losses

Types of Revenue

• Ticketing revenue and the process of estimating it
• Sponsorship Revenue
• Estimate revenues

Types of Expenses

• There is a process behind estimating expenses

Cash Flow

• Process of cash flow within a sport event is important
• Revenues vs. Expenses