Role of IT in Business Rebyuwer Midterm Exam.pdf

Role of IT in Business It plays a critical role in enabling businesses to manage data, automate processes, Marketing and business growth communicate effectively, and gain insights through data analysis....

Role of IT in Business It plays a critical role in enabling businesses to manage data, automate processes, Marketing and business growth communicate effectively, and gain insights through data analysis. The heart of the business success lies in its marketing. Business Digital Marketing is a modern phenomenon which let you promote your products or services all over the world. The path of innovation in business means doing something different, smarter or better that will make a positive difference in terms of value, quality or productivity by It is a broad term which include many concepts likes: suing emerging or proved technologies of the world. Search Engine Optimization (SEO) - the process of getting traffic from free, Research from the last two decade has proved that those organization that do invest organic, editorial, or natural search engines. in technology and choose path of innovation increase their market share, financial Pay Per Click (PPC) - is an online advertising model which an advertiser pays a figures and overall competitiveness. publisher every time an advertisement link is “clicked” on. The cloud computing and modern communication, which enable you to form a Blog Marketing - a content marketing strategy. global organization, manage and monitor its virtual offices all over the world. Customer support and satisfaction Business Customer satisfaction is the key to success which cannot be achieved without a Speed and accuracy are the heart of making right decision for your business. real time Every successful organization has to go through a comprehensive market research customer support process. process which enables management to make the right decision. Effective communication is the best tool to understand the customer demands, Market research can be done in many ways through online surveys, forums, blogs, problems and their solutions. and group discussion using World Wide Web (WWW) and course through in person interview as well. IT provides many channels to communicate with the customer without going out. Big data, Google Analytics and Microsoft CRM Dynamics are also great tools to Some of these channels are: extract useful information which can impact on decision making. *Email (electronic mail) is the exchange of computer-stored messages from one user to one or more recipients via the internet. *A webinar is an online group event that is broadcasted to a selected set of individuals over the internet. *Social media refers to the means of interactions among people in which they create, Google Analytics share, and/or exchange information and ideas in virtual communities and networks. *A website or page on the internet that allows people, especially a group of people Globalization is the word used to describe the growing interdependence of the who are interested in a particular subject, to get useful information and to find other economies, cultures, and populations, brought about by cross border trade in goods websites. and services, technology, and flows of investment, people and information. Communication in business CRM system or platform, a tool that helps with contact management, sales Video conferencing software is software that allows two or more people emulate a management, productivity and more. person-to person meeting over the internet using real-time, multidirectional video and audio streaming. Voice over Internet Protocol (VoIP) is a technology that allows you to make voice calls using broadband internet connection instead of a regular phone line. The goal is simple: improve business Inventory management relationships. Inventory management systems track the quality of each item in a company maintains, triggering an order of additional stock when the quantities fall below a pre- With a CRM solution, the sales and determined amount. marketing team can track and follow a Cash Register, these were invented to keep track of cash coming into business and customer’s interaction journey with your were originally operated mechanically. business Point-of-Sale (POS) System ensures that each time an item is sold, one of that item is removed from the inventory count, creating a closed information loop between all departments Data management Most companies store digital versions of documents on servers Resource Management and globalizations and storage devices. Resource management is the practice of planning, scheduling, and allocating people, Storage device also be known money and technology to a project or program. as a storage medium or storage Enterprise resource planning (ERP) is a type of software that helps organizations media depending on whether it is automate and manage core businesses processes, providing a single source of truth seen as discrete in nature. and streamlining operations across the enterprise. There are Two different types of storage device: Spreadsheets Primary storage devices are designed to hold data temporarily and are internal to Three different types of data are place in cells. the computer. - Labels words that represent headings or names. Secondary storage devices usually have larger storage capacity, and they store data - Values numbers that will be used for calculations permanently. They can be either internal or external to the computer. - Formulas the equations that are needed to perform the calculations. Spreadsheets The END! of the Lesson “Role of IT in Business” Created by: Lordrich Victor D. Magboo Year/Course: BSCS 1A Date created: 9 – 23 - 24 NEXT LESSON >> “IT IN MEDIA INDUSTRY”