Reviewer in Mass Media

**REVIEWER in MIL** **COMMUNICATION** - the act or process of **using words, sounds, signs, or behaviors** to **express** or **exchange** information or to express ideas, thoughts, feelings, etc., to someone else **PROCESS OF COMMUNICATION --** Sender, Message, Channel, Receiver, Feedback **MODEL...

**REVIEWER in MIL** **COMMUNICATION** - the act or process of **using words, sounds, signs, or behaviors** to **express** or **exchange** information or to express ideas, thoughts, feelings, etc., to someone else **PROCESS OF COMMUNICATION --** Sender, Message, Channel, Receiver, Feedback **MODELS OF COMMUNICATION** **HAROLD LASSWELL'S MODEL** - known as the action model, straight-line model, or one-way model - one of the most influential communication models **CLAUDE SHANNON AND WARREN WEAVER'S MODEL** - Mother of all communication models - Similar to the Linear model in terms of elements and process - includes noise which refers to any physical disturbances **WILBUR SCHRAMM'S FIELD MODEL** - gave a closer simulation of interpersonal human interaction - A common example of this model is a telephonic call - **field of experience** influences the understanding and interpretation of a message **DAVID K. BERLO'S MODEL** - has an emphasis on the coding and decoding - SMCR stands for four components: Sender, message, channel, and receiver. **RAYMIE MCKERROW, BRUCE GRONBECK, DOUGLAS EHNINGER, AND ALAN MONROE'S *TRANSACTIONAL MODEL OF COMMUNICATION*** - designed to represent public communication - consists of the following elements: speakers, listeners, feedback, message, channel, and situation **BARRIERS OF COMMUNICATION** **SEMANTIC BARRIER** - use of wrong words, faulty translations, different interpretations, etc. **PSYCHOLOGICAL BARRIERS** - state of mind of both sender and receiver **ORGANIZATIONAL BARRIERS** - Rules and regulations authority relationships, etc. may sometimes act as barriers to effective communication **PERSONAL BARRIERS** - personal factors of both sender and receiver may act as a barrier to effective communication **MEDIA** **MEDIA -** acts as a tool, an intervening agency **INFORMATION -** supply of communication; news or events that are of public interest **IMPORTANCE AND VALUES OF MEDIA** **PERVASIVENESS -** present and noticeable in every part of a thing or place. **INFORMATION SOURCE -** an undeniable value of media because it is the largest source of information in its respective media platforms. **ENTERTAINMENT SOURCE -** a recreation value of media that offers a lot for the people in its various types of platforms. **PERSUASION FORUM - The **media has the power to persuade people. Influence their beliefs, discuss their own opinions and share them with others, and a channel for debates. **BINDING INFLUENCE -** people rely on media in their daily lives. From hobby searching to academic research, media is the source that binds people to media and others. **MEDIA AND INFORMATION LITERACY** **UNESCO -** United Nations Educational, Scientific and Cultural Organization **MEDIA AND INFORMATION LITERACY** - essential competencies that allow citizens to engage with media and other providers - set of competencies that empowers citizens to access, retrieve, understand, evaluate and use, create, as well as share information and media content in all formats **MEDIA LITERACY** - ability to access, analyze, evaluate, create, and act using all forms of communication - its core is an analytical attitude toward media environments **THE FOUR SKILLS IN MEDIA LITERACY** **AESTHETIC AND CREATIVE SKILLS** - the ability to view, listen to, create, and interpret media contents and can be developed by creating media content **INTERACTIVE SKILLS** - ability to communicate through media and an ability to identify with different media roles - developed through collaborative learning and doing **CRITICAL ANALYZING SKILLS** - skill to give meanings to and understand different media contents **SECURITY SKILLS** - skill to solve problematic solutions and avoid unpleasant circumstances - protection of one's privacy and the avoidance of harmful content and contacts **INFORMATION LITERACY** - involves recognizing when information is needed and clearly communicating in various formats **THREE SOURCES OF INFORMATION** **PRIMARY SOURCES** - Original information that does not contain interpretation - Ex: research reports, sales receipts, e-mails, original artworks, manuscripts, photos, diaries, personal letters, spoken stories/interviews, or diplomatic records **SECONDARY SOURCES** - Information that has been interpreted, analyzed, or summarized - Ex: books, journals, and magazines **TERTIARY SOURCES** - Information that includes compilations primary and secondary sources. - Ex: indexes, abstracts, bibliographies, handbooks, encyclopedias, indexes, chronologies, databases **TECHNOLOGY LITERACY** - use technology tools to access, manage, integrate, evaluate, create and communicate information **SKILLS IN TECHNOLOGY LITERACY** **CREATIVITY AND INNOVATION -** technology is used to demonstrate creative thinking, problem-solving and knowledge construction **COMMUNICATION AND COLLABORATION-** Technology is used to communicate and collaborate to enhance their learning or the learning of others. **RESEARCH AND INFORMATION FLUENCY-** Technology is used to find and use accurate, up-to-date information. **DIGITAL CITIZENSHIP** - Technology is used to understand what it means to be a citizen in the digital world and practice ethical behaviour. **TECHNOLOGY OPERATIONS AND CONCEPTS** - Illustrates understanding of technological systems and concepts. **QUALITIES OF A TECHNOLOGY LITERATE** **RESPONSIBLE** - Does not let technology interfere with face-to-face social interactions or conversations - Manages own habits around technology use **USE TECHNOLOGY APPROPRIATELY** - movement encompassing technological choice and application considering that is small-scale, affordable, less labor-intensive, energy-efficient, environmentally sound, locally autonomous, and easy to use **EFFECTIVE** - Uses the right technology. - Applies automation tools when available. - Increases work efficiency with the technology tools. - Uses technology at the right time **EVOLUTION OF MEDIA** **TRADITIONAL MEDIA** - conventional means of mass communication practiced by various global communities and cultures from ancient times or embodied in local customs, or lore - newspapers, magazines, TV, radio and billboards **NEW MEDIA** - Technologies that enable or enhance interaction between users as well as interaction between users and content. - any media---from newspaper articles and blogs to music and podcasts---that are delivered digitally **PREHISTORIC AGE** - around 3,200 BCE (Before Common Era) in Mesopotamia and 600 BCE in Mesoamerica - generally categorized in three archaeological periods: the Stone Age, Bronze Age and Iron Age. - Cave paintings, Clay tablets in Mesopotamia, Papyrus in Egypt, Acta Diurna in Rome, Codex in Mayan region, Printing press using woodblocks **INDUSTRIAL AGE** - encompasses the changes in economic and social organization. - characterized chiefly by the replacement of hand tools with power-driven machines such as the power loom and the steam engine - photography, telephone, phonograph, light bulb, first commercial movie screening, radio broadcasts, public broadcast on television, Commercial motion pictures, Motion picture with sound, Telegraph and Punch cards **ELECTRONIC AGE** - ushered through the invention of the transistor - onset of the Information Age - The term "mass media" took its full effect as it changed the habits of various cultures, especially in the 1950s and 1960s. - Long distance communication became more efficient. - Transistor Radio, Television, Large electronic computers, Mainframe computers, OHP, LCD projectors, Apple 2 computer, EDSAC **ENIAC** - Electronic Numerical Integrator and Computer - the first programmable, electronic, general-purpose digital computer - Inventor: John Mauchly and J. Presper Eckert **EDSAC** - Electronic Delay Storage Automatic Calculator - An early British computer considered to be the first stored program electronic computer - Inventor: Maurice Wilkes **BABY** - Nickname of the first graphical computer game **DIGITAL AGE** - also known as the Computer Age, New Age, and Information Age - period in human history characterized by the shift from traditional industry to an economy based on information computerization - **INTERNET** paved the way for faster communication and the creation of the social network - voice, image, sound, and data are digitized - FB, Instagram, Twitter, Tumblr, YouTube, Search Engines, Augmented Reality, Smart phones **TYPES OF MEDIA** **PRINT MEDIA** - Consists of paper and ink - Is reproduced through a traditional mechanical printing process - Represents the oldest and most widespread type of mass media **NEWSPAPERS -** Information is printed and distributed on a daily or weekly basis **MAGAZINES -** Cater to a specific type of audience who is looking for information based on a particular subject **BOOKS -** Focused on a particular topic or subject **BROCHURES -** A type of booklet that includes everything about one company **BANNERS** - hung on easily-noticed sights to attract people\'s attention **BILLBOARDS** - Huge advertisements that are put up at a height in strategic locations to draw more attention **FLYERS** - Used mostly by small companies due to the low cost of advertising **BROADCAST MEDIA** - This media reaches its target audiences using airwaves as the transmission medium **BROADCASTING** - most frequently refers to the transmission of information and entertainment programming **TELEVISION** - Greek tele (far), and Latin visio (sight). - The number one broadcasting media because it reaches to the audiences. **RADIO** - One of the **oldest means of entertainment** - Types: AM: Amplitude Modulation and FM: Frequency Modulation **FILMS** - produced by recording images from the world with cameras - an **important art form** **MOVIES** - best type of mass media to promote cultures and spread social awareness **NEW MEDIA** - term coined to refer to media that developed when the use of technology became ordinary and common in most parts of the world **MOBILE PHONES** - become a boon to mankind. - Not only used for interaction, but also for other technical utilities **COMPUTERS** - added speed and multimedia to information **INTERNET** - biggest invention in mass media. - A global wide area network that connects computer systems across the world - Ex. Email, online forums, podcast **SOCIAL MEDIA** - Websites and applications that allow people to share comments, photos, and videos **SOCIAL NETWORK** - sometimes called "**relationship networks**" - help people and organizations connect online to share information and ideas - ex. Facebook, Twitter **MEDIA SHARING NETWORKS** - To find and share photos, video, live video, and other media online - Ex. Instagram, Snapchat, YouTube **DISCUSSION FORUMS** - To find, discuss, and share news, information, and opinions - This is the oldest form of social media - Ex. Reddit, quora, digg **BOOKMARKING AND CONTENT CURATION NETWORKS** - To discover, save, share, and discuss new and trending content and media. - Ex. Pinterest, flipboard **CONSUMER REVIEW NETWORKS** - To find, review, and share information about brands, products, and services - Ex. Yelp, Zomato, TripAdvisor **BLOGGING AND PUBLISHING NETWORKS** - Give people and brands tools to publish content online - Ex. WordPress, Tumblr, Medium **SOCIAL SHOPPING NETWORKS** - To spot trends, follow brands, share great finds, and make purchases - Ex. Polyvore, Etsy **INTEREST-BASED NETWORKS** - To connect with others around a shared interest or hobby - Ex. Goodreads, Houz, Last.fm **SHARING ECONOMY NETWORKS** - To advertise, find, share, buy, sell, and trade products and services between peers - Airbnb, Uber, Taskrabbit **ANONYMOUS SOCIAL NETWORKS** - To gossip, vent, snoop, and sometimes bully. - Ex. **Whisper**