Summary

This report discusses attitudes, a psychological tendency influencing individual responses to various stimuli. It explores the components of attitudes (cognitive, behavioral, and affective), the formation and change of attitudes, and factors affecting attitude shifts. The report details concepts like source credibility, message content, and audience characteristics in relation to attitudes.

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1.43% 21.24% SIMILARITY OVERALL POTENTIALLY AI SCANNED ON: 25 SEP 2024, 11:29 PM Similarity report Your text is highlighted according to the matched content in the results above. CHANGED TEXT REFERENCES 1.43%...

1.43% 21.24% SIMILARITY OVERALL POTENTIALLY AI SCANNED ON: 25 SEP 2024, 11:29 PM Similarity report Your text is highlighted according to the matched content in the results above. CHANGED TEXT REFERENCES 1.43% 9.14% AI Detector Results LIKELY AI HIGHLY LIKELY AI Highlighted sentences with the lowest perplexity, most likely 21.24% 0.00% generated by AI. Report #22977121 Attitude Ahmad Ali Alsharidah 2023101825 1 Introduction Attitude refers to a psychological tendency that influences how individuals evaluate and respond to various objects, people, or situations. It encompasses our beliefs, feelings, and behavioral inclinations toward these subjects. Attitudes can be positive, negative, or neutral, and they play a crucial role in shaping our interactions with the world around us. 1 Attitudes are formed through a combination of personal experiences, social influences, and cultural contexts. They can impact our decisions, guide our behaviors, and influence our perceptions of ourselves and others. Understanding attitudes is essential in fields like psychology , marketing, and sociology, as they provide insight into human behavior and can inform strategies for communication, persuasion, and social change. U l timately, attitudes not only reflect our individual viewpoints but also serve as a bridge between our internal thoughts and external actions. Definition Attitude is conventionally categorized into three components: cognitive, behavioral, and affective. However, contemporary discussions increasingl y prioritize the affective aspect, focusing on an individual's emotional response to an object, brand, or similar entity. Q u estions such as whether the brand is perceived positively or negatively, or if it is considered likable, are central to thi s perspective. While the significance of the cognitive and 2 behavioral components remains acknowledged, they are no longer viewed as essentia REPORT #22977121 l elements. Characteristics/Nature of Attitude Attitudes function as important determinants in the way we interpret and interact with a particular facet of the society. T h ese attitudes are hierarchical, consisting of some evaluative beliefs, feelings and predisposition to act in particular ways. How inclined or disinclined we are to particular aspects greatly determines how we relate with them. We, for instance, seem to be more active in the pursuit, action or attachment to things we like while w e look for, shun away from or disassociate from those we dislike. Fu ndamentally, an attitude is a type of manifestation of an individualʼs preference and or non-preferences on the different entities. They register all the information that they receive by categorizing it as something tha t they would appreciate, enjoy or dislike. An attitude can also be described as a relatively permanent and strongly held tendency or readiness to respond or act in a certain way towards an object, circumstance , thought, substance or a person. 3 This generalization refers to behavioral readiness or behavioral response in relation to an object o r event that the individual connects emotional feelings to. The attitudes are comprised of three main components: Cognitive: This aspect of an attitude deals with the facts or information that an individual has about other person or an object as well as the attitudes of that person o r object. Af fective: This component is focused on the affective response which is how one feels about the unstated matters within a conversation or an actor within that conversation. Formation and Development of Attitude Attitudin al transformation is defined as the process or phenomenon of change in the beliefs and feelings of an individual or a group over a period o f time. T his change can happen for many reasons and also has significance in such areas as psychology, marketing, and social movements. Here are som e general principles of how attitudes can be modified: Situational Factors of Attitudinal Change 4 Persuasive Communication: The development of the attitudes is dependent on how proficient the messages are conveyed. Some AUTHOR: AHMAD ALI ALSHARIDAH 2 OF 5 REPORT #22977121 Key Components include: – :Source Credibility: The level of trustworthiness and competence of the person communicating the message – ,Message Conte nt Message: Coherence of the encapsulated information, appeal, and relevance to the target audience. – Audience Characteristics: Preexisting ideologies a nd values as well as how active the audience is. “Cognitive dissonance: People are motivated to change their attitude because they are mentall y uncomfortable because they have opposing beliefs or behaviors. For instance, a smoker may change his or her attitudes after feeling guilty about smoking and knowing the risks involved. Education and Information: There are those who changed their attitudes and their behaviors becaus e they acquired new information, specific in areas that are more related to climate change or health. #Processes of Attitudinal Change -: Gradua l Changes; People may merely come to change their predispositions after being introduced to new ideas or experiences, which comes up mostly i n the case of continuing relationships and practice. Sudden Changes; Sudden changes constitute a sharp event in the environment or a strong me. 5 Attitudinal Change& Factors Affecting Attitude shifts relate to how a perso nʼs or a group of peopleʼs beliefs and feelings change over time. This can happen for a variety of reasons and is important in field s such as psychology, marketing, and social movements. Here are some key points that may influence these changes: 1. Persuasive communication: Effective messages are critical to shaping attitudes, including the credibility of th e source, the content of the message, and the characteristics of the audience. 2. Cognitive dissonance: When a person feels uncomfortable with conflicting behaviors, they may change their attitude to alleviate this discomfort, such as a smoker who learns about the harms of smoking an d quits. 3. Pairing effects and cultural influence: Social interactions can lead people to change their opinions to match those of friends an d acquaintances Psychometric Assessment of Attitudes Purpose of Psychometri c Assessment Types of Psychometric Tools Designing Attitude Assessments Validity and Reliability Data Analysis applications of Attitudinal Assessme AUTHOR: AHMAD ALI ALSHARIDAH 3 OF 5 REPORT #22977121 nts 6 Attitude during Health and Illness The opinions that people hold concerning matters such as health and sickness have considerable repercussion s on, among other things, their self- assessments, health participation behaviors, and illness management. A grasp of such viewpoints will assist healthcare workers, researchers and policy makers to perform better i n planning and support system programming. Implications of Attitude Attitudes have a since effective on a varieties of factory , including interaction s with others, individual decisions, and even more general societal trends. People and groups may foster positive behaviors, strengthen relationships, an d bring about major changes in a variety of contexts when we take the time to recognize and address our attitudes Reference Evelyn, J. (1668). Attitude. Retrieved from Oxford English Dictionary. Toppo, G. (2018, June). 7 Time to Dismiss the Stanford Prison Experiment? Inside Higher Ed. Retrieved from https:/ /www.insidehighered. From Crano, W.D., Gardikiotis, A., 2015. 4 7 Attitude Formation and Change. 1 2 3 4 5 In: James D. Wright (editor-in-chief), Internationa l Encyclopedia of the Social & Behavioral Sciences, 2nd edition, Vol 2. 1 2 Oxford: Elsevier. pp. 169–174 From Crano, W.D., Gardikiotis, A., 2015. 1 4 Attitude Formation and Change. 1 2 3 4 5 In: James D. Wright (editor-in-chief), Internationa l Encyclopedia of the Social & Behavioral 8 Sciences, 2nd edition, Vol 2. 1 2 3 Oxford: Elsevier. pp. 169–174 Crane, W. D., & Gardikiotis, A. (2015). 1 Attitude formation and change. 6 In J. D. Wright (Ed.), International encyclopedia of the social & behavioral sciences (2nd ed., Vol. 3 2, pp. 169–174). Oxford: Elsevier. 9 AUTHOR: AHMAD ALI ALSHARIDAH 4 OF 5 REPORT #22977121 Results Sources that matched your submitted document. 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