Pop Culture and Social Media in the Philippines PDF

POP CULTURE AND THE RISE OF SOCIAL MEDIA IN THE PHILIPPINES  Popular culture in the Philippines was created and used by the Spaniards to the native Filipinos or Indios via plays and literature to get the heart of the natives. To be able to trace the colonial origins of popular culture in the P...

POP CULTURE AND THE RISE OF SOCIAL MEDIA IN THE PHILIPPINES  Popular culture in the Philippines was created and used by the Spaniards to the native Filipinos or Indios via plays and literature to get the heart of the natives. To be able to trace the colonial origins of popular culture in the Philippines, we should look into the salient developments in Philippine literature.  Forms of popular theater and literature: Pasyon Sinakulo Korido These ensured the acceptance and spread of Christianity. Colonial authorities created the popular culture to promote the interests of ethe Church and the State.  The native intelligentias “ladinos”, after they knew the effects of popular culture and knew how it works, they soon used it against Spanish through Propaganda movement using the same form to undermine the abusive friars. The American colonialism brought liberal policy regarding printing press, radio, television ad film. They increased the circulation of popular form. Hollywood film near-monopoly in the Philippine market in the Absence of European due to World War I.  According to Lumbera, the local intelligentsia noticed that “Popular culture as a commodity intended for mass market was seen to pose a threat to serious artistic work, because the writer accommodated his art to demands of publishers and editors who are interested more in sales rather that aesthetics. Moreover, popular culture is not anymore created by populace but culture created either by the ruling elite or by members of intelligentsia employed by elite for the consumption of populace. Package entertainment or art intended for the profit of rulers, they could be colonial administrators, natives, or businessmen. THEORY NETIZENS AND DEMOCRATISATION OF MEDIA Netizen – a word form the theory of Michael Hauben in 1996 coined form the phrase “Net Citizen” With the use of internet, geographical separation is replaced by existence in the same virtual space. Hauben cautions that the internet can be a ”source of opinion” and netizens can train him/her self to discern real from fabricated information. This prophecy of Hauben reflected in Graeme Turner’s book the Demotic Turn (2010) but in extreme way because even news reports are bent to suit the “infotainment”-–genre favoured by general audience. Ex: Sensationalsing small news items and making a big deal out of such