Quiz Chapter 6-12-1 PDF
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This quiz covers various communication theories, such as Groupthink, Media Richness Theory, and the Two-Step Flow Theory. It also examines the role of media in shaping public perception and individual behavior.
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Quiz: chapter 6-12 (Section C) Questions 1. What is the primary focus of Group Communication Theory? o A) Leadership styles o B) Communication functions within groups o C) Individual behavior o D) Organizational hierarchy 2. Groupthink...
Quiz: chapter 6-12 (Section C) Questions 1. What is the primary focus of Group Communication Theory? o A) Leadership styles o B) Communication functions within groups o C) Individual behavior o D) Organizational hierarchy 2. Groupthink is characterized by: o A) Open discussion and debate o B) Critical evaluation of ideas o C) Lack of consideration for alternative viewpoints o D) Diverse opinions 3. Who developed the Groupthink theory? o A) Paul Lazarsfeld o B) Irving Janis o C) George Gerbner o D) Daft & Lengel 4. The illusion of invulnerability is a symptom of: o A) Group thinking o B) Groupthink o C) Organizational communication o D) Media richness 5. Which of the following is NOT a measure to prevent Groupthink? o A) Encourage open communication o B) Appoint a devil's advocate o C) Seek external input o D) Limit discussions to one viewpoint 6. What are the main functions of organizational communication? o A) Management, feedback, information, persuasion, emotional sharing o B) Planning, organizing, leading, controlling o C) Networking, marketing, sales, production o D) Training, development, compliance, evaluation 7. How does modern organizational communication differ from classical communication? o A) Emphasis on hierarchy o B) Focus on tasks o C) Recognition of flexibility and human relations o D) Structure and efficiency 8. Media Richness Theory was developed by: o A) George Gerbner o B) Paul Lazarsfeld o C) Daft & Lengel o D) Irving Janis 9. Which medium is considered the richest according to Media Richness Theory? o A) Email o B) Face-to-face communication o C) Telephone o D) Memo 10. Normative communication theories provide: o A) Guidelines for unethical behavior o B) Ethical guidelines for responsible communication o C) Strategies for marketing o D) Historical context of media 11. The Social Responsibility Theory asserts that media organizations must: o A) Serve the government’s interests o B) Provide biased information o C) Serve the public interest o D) Focus solely on profit-making 12. Authoritarian Theory suggests: o A) Free media is essential for democracy o B) Media should operate independently o C) All communication is under government control o D) Media should focus on entertainment 13. Agenda-Setting Theory indicates that: o A) Media cannot influence public perception o B) Media shapes public perception by highlighting certain issues o C) Media only reflects reality o D) Public opinion is formed independently of media 14. Cultivation Theory was developed by: o A) Paul Lazarsfeld o B) Irving Janis o C) George Gerbner o D) Daft & Lengel 15. According to Cultivation Theory, heavy media consumers: o A) Are less influenced by media o B) May adopt views portrayed in media content o C) Have no change in perceptions o D) Only watch educational content 16. Uses and Gratifications Theory focuses on: o A) Media’s influence on society o B) Why individuals consume media o C) The historical development of media o D) Media’s role in advertising 17. Hypodermic Needle Theory suggests that: o A) Audiences actively interpret media messages o B) Media messages have a direct and immediate effect o C) Media influence is always indirect o D) Media cannot impact large groups 18. The Two-Step Flow Theory challenges which earlier theory? o A) Cultivation Theory o B) Hypodermic Needle Theory o C) Uses and Gratifications Theory o D) Media Richness Theory 19. In the Two-Step Flow Theory, who plays a crucial role in shaping public opinion? o A) Government officials o B) Opinion leaders o C) Journalists o D) Social media influencers 20. Selective Exposure Theory suggests that individuals: o A) Prefer diverse media content o B) Seek content that aligns with their beliefs o C) Are indifferent to media messages o D) Always engage with opposing viewpoints 21. Confirmation Bias refers to: o A) The tendency to embrace opposing views o B) The preference for information that supports existing beliefs o C) The rejection of all media o D) The acceptance of all viewpoints equally 22. Cognitive dissonance occurs when: o A) Beliefs are aligned with actions o B) There is discomfort from holding conflicting beliefs o C) Media is completely ignored o D) Information is perfectly processed 23. Echo chambers are created when: o A) Diverse opinions are encouraged o B) Individuals only hear similar opinions o C) Media is banned o D) Information is universally accepted 24. Filter bubbles result from: o A) Random selection of news o B) Algorithms showing content that aligns with past behavior o C) Diverse viewpoints being presented o D) Complete freedom of choice in media consumption 25. Selective Retention refers to: o A) Forgetting all information o B) Remembering information that supports beliefs o C) Recalling only negative experiences o D) Ignoring all media content 26. Group Communication Theory primarily examines: o A) Individual communication skills o B) Communication within teams o C) Historical communication practices o D) Non-verbal communication 27. What is a key characteristic of Groupthink? o A) Encouragement of dissent o B) Emphasis on critical evaluation o C) Desire for consensus o D) Open communication 28. A devil's advocate is appointed to: o A) Support the majority opinion o B) Challenge prevailing viewpoints o C) Remain silent during discussions o D) Lead the group toward consensus 29. The impact of Groupthink on communication includes: o A) Increased creativity o B) Suppression of dissenting viewpoints o C) Enhanced decision-making quality o D) Open discussions 30. The negative consequences of Groupthink include: o A) Better decision-making o B) Increased commitment to failing actions o C) Enhanced innovation o D) Diverse perspectives 31. Encouraging open communication aims to: o A) Silence dissent o B) Foster an environment for critical thinking o C) Promote conformity o D) Limit discussions 32. Media Richness Theory emphasizes: o A) The role of entertainment in communication o B) Matching communication media to tasks o C) The importance of hierarchy o D) The reduction of communication channels 33. The most effective communication occurs when: o A) Messages are ignored o B) Media richness is misaligned with tasks o C) The medium matches task requirements o D) All media are used equally 34. Normative communication theories focus on: o A) Media production o B) Ethical standards and guidelines o C) Historical media practices o D) Audience reception 35. What type of media theory emphasizes the media's role in serving public interest? o A) Authoritarian Theory o B) Libertarian Theory o C) Social Responsibility Theory o D) Cultivation Theory 36. The key assumption of Agenda-Setting Theory is that: o A) Media reflects reality o B) Media filters and shapes public perception o C) Public opinion forms independently o D) Media has no role in shaping issues 37. Cultivation Theory's main idea is that: o A) Media has no long-term effects o B) Prolonged exposure shapes perceptions of reality o C) Media content is universally accepted o D) Individuals are passive consumers of media 38. Uses and Gratifications Theory explores: o A) The historical development of media o B) Audience motivations for media consumption o C) Media's impact on government policy o D) How media influences political debates 39. The Hypodermic Needle Theory assumes that audiences are: o A) Active interpreters of messages o B) Passive recipients of media content o C) Completely resistant to media influence o D) Highly selective consumers of information 40. The Two-Step Flow Theory suggests that: o A) Media directly influences all audiences o B) Opinion leaders mediate media effects o C) Media has no influence on public opinion o D) All individuals receive the same media messages 41. Selective Exposure Theory indicates that people tend to: o A) Engage with diverse viewpoints o B) Seek out conflicting information o C) Avoid content that contradicts their beliefs o D) Accept all media messages equally 42. Confirmation Bias can lead to: o A) Open-mindedness o B) A balanced perspective o C) Reinforced existing beliefs o D) Acceptance of opposing views 43. Cognitive dissonance can result in: o A) Seeking out conflicting information o B) Avoiding content that challenges beliefs o C) Increased acceptance of diverse ideas o D) Open discussions 44. Echo chambers are often formed by: o A) Diverse group discussions o B) Algorithms that filter information o C) Open access to all media o D) Individual resistance to media 45. Filter bubbles create: o A) Diverse media consumption o B) Limited exposure to differing viewpoints o C) Greater understanding of issues o D) Increased media literacy 46. Selective Retention strengthens: o A) Acceptance of new ideas o B) Existing beliefs over time o C) Interest in diverse opinions o D) Open dialogue 47. The primary goal of Group Communication Theory is to: o A) Enhance individual performance o B) Understand group dynamics o C) Promote hierarchical structures o D) Analyze historical communication practices 48. Groupthink can lead to: o A) Improved creativity o B) Flawed decisions o C) Open debates o D) Enhanced group cohesion 49. A key symptom of Groupthink is: o A) Open dissent o B) Collective rationalization o C) Diverse viewpoints o D) Critical evaluation 50. To mitigate Groupthink, groups should: o A) Limit discussions to one perspective o B) Foster an environment for dissent o C) Prioritize consensus over debate o D) Avoid external input Section D Quiz: Communication Theories Chapter 6: Group Communication (Groupthink Theory) 1. What does Group Communication Theory focus on? a) Individual learning process b) Communication within groups or teams c) Government regulations on speech d) One-on-one conversations 2. Which of the following describes Groupthink? a) Encouraging diverse opinions b) Making decisions without critical evaluation c) Ensuring all viewpoints are considered d) Promoting independent thinking 3. Who developed the Groupthink Theory? a) Paul Lazarsfeld b) George Gerbner c) Irving Janis d) Elihu Katz 4. What is one symptom of Groupthink? a) Encouraging critical evaluation b) Illusion of invulnerability c) Seeking external input d) Appointing a devil’s advocate 5. Which of the following is NOT a way to prevent Groupthink? a) Encouraging open communication b) Seeking external input c) Self-censorship d) Appointing a devil’s advocate Chapter 7: Organizational Communication 6. What is the purpose of organizational communication? a) Controlling employees b) Improving efficiency and team performance c) Eliminating hierarchy in the workplace d) Encouraging competition between employees 7. Which of the following is a function of organizational communication? a) Gossip b) Emotional sharing c) Creating confusion d) Increasing isolation 8. How does modern organizational communication differ from classical approaches? a) Classical emphasizes flexibility, while modern is rigid b) Classical focuses on human relations, while modern is task-based c) Classical is hierarchical, while modern values adaptability d) Both focus solely on efficiency 9. What is the richest communication medium according to Media Richness Theory? a) Email b) Memo c) Face-to-face communication d) Social media post 10. Which of the following is an example of a low-richness medium? a) Telephone conversation b) Video conference c) Flier or bulletin d) Face-to-face meeting Chapter 8: Normative Communication Theories 11. What is the main purpose of normative theories? a) Explaining how people communicate b) Predicting future communication trends c) Providing ethical guidelines for media and communication d) Teaching persuasive communication strategies 12. What does the Social Responsibility Theory emphasize? a) Government control over media b) Media’s duty to serve public interest c) Profit-driven media practices d) Media as a tool for propaganda 13. Which of the following describes the Authoritarian Theory? a) Media is completely independent b) Media should be self-regulated c) Media is controlled by the government d) Media serves as a watchdog on power 14. Which theory promotes media independence and freedom? a) Authoritarian Theory b) Social Responsibility Theory c) Magic Bullet Theory d) Cultivation Theory 15. What is one key concern of normative communication theories? a) How to improve sales in advertising b) Ethical standards in communication c) Maximizing profits for media companies d) Controlling public access to information Chapter 9: Mass Communication Theories 16. What does the Agenda-Setting Theory suggest? a) Media has no influence on public perception b) Media shapes what issues people think about c) Media has a direct effect on audiences d) Media cannot filter information 17. Who developed the Cultivation Theory? a) George Gerbner b) Paul Lazarsfeld c) Irving Janis d) Maxwell McCombs 18. What does the Uses and Gratifications Theory focus on? a) How media satisfies individual needs b) How media directly influences audiences c) The power of media over individuals d) How media owners control public perception 19. What is a key assumption of Cultivation Theory? a) Light viewers are more influenced than heavy viewers b) Television has little impact on social reality c) Heavy media consumers adopt views from media content d) Media effects are always intentional 20. Which of the following is NOT a function of mass communication? a) Providing information b) Shaping public opinion c) Limiting freedom of speech d) Influencing social norms Chapter 10: Media Effects Theories (Part 1 - Strong Effects) 21. What does the Hypodermic Needle Theory suggest? a) Media effects are indirect and weak b) Media messages directly and powerfully influence audiences c) Audiences actively interpret media messages d) Media has no impact on public opinion 22. Why is the Magic Bullet Theory considered outdated? a) It overestimates media effects on passive audiences b) It focuses too much on individual interpretation c) It does not consider propaganda’s influence d) It does not explain social media’s impact 23. What research contradicted the Hypodermic Needle Theory? a) The People's Choice Study (1944) b) Payne Fund Studies c) Social Learning Theory d) Media Dependency Theory 24. What was one key finding of the 1944 study “The People’s Choice”? a) Media has a direct influence on voters b) Interpersonal influence is stronger than media influence c) Media completely determines political opinions d) Radio is the most persuasive medium 25. Which theory replaced the Hypodermic Needle Model? a) Two-Step Flow Theory b) Agenda-Setting Theory c) Selective Exposure Theory d) Social Responsibility Theory Chapter 11: Media Effects Theories (Part 2 - Medium Effects) 26. What does the Two-Step Flow Theory propose? a) Media messages influence all individuals equally b) Media messages pass through opinion leaders first c) Media has no effect on audiences d) Media creates immediate behavioral change 27. Who are opinion leaders in the Two-Step Flow Theory? a) People who are easily influenced by media b) Influential individuals who interpret media for others c) Passive media consumers d) Government officials Chapter 12: Media Effects Theories (Part 3 - Limited Effects) 28. What is Selective Exposure Theory? a) People seek out information that supports their beliefs b) Media determines all beliefs of individuals c) People avoid media content entirely d) Media messages are universally accepted 29. What is a filter bubble? a) When individuals actively seek opposing viewpoints b) When social media algorithms limit exposure to diverse perspectives c) When news media presents balanced viewpoints d) When people change their beliefs frequently 30. What is cognitive dissonance? a) The comfort of holding multiple conflicting beliefs b) The discomfort caused by contradictory beliefs c) The act of exposing oneself to new ideas d) The rejection of all media messages