Consumer Behavior Quiz PDF

1. What is deindividuation? A. A sense of identity within a group B. Lost sense of identity within a group C. A method of social loafing D. A type of risky shift 2. What is the consideration set in the evaluation of alternatives? A. Brands we decide on taking into consideration while maki...

1. What is deindividuation? A. A sense of identity within a group B. Lost sense of identity within a group C. A method of social loafing D. A type of risky shift 2. What is the consideration set in the evaluation of alternatives? A. Brands we decide on taking into consideration while making the purchase decision B. Brands we are aware of but do not recall C. Brands that we have never heard of D. Brands that we have already purchased 3. What is the primary market for children? A. Children spend their own money B. Parents buy what their kids tell them to buy C. Children influence their parents' decisions D. Children are not considered in the market 4. What does the term 'social loafing' refer to? A. Groups are more effective than individuals B. Less effort put into group achievement of the goal C. Increased individual effort in groups D. A method of decision-making 5. What is the role of opinion leaders in consumer behavior? A. They have no influence on product choices B. They are experts with knowledge that influence others' choices C. They are consumers with no expertise D. They are marketers promoting products Answers: 1. B 2. A 3. A 4. B 5. B 1. What is the impact of time pressure on consumer behavior according to the document? A. More time leads to less research B. More time leads to more research C. Time pressure has no effect on research D. Time pressure increases impulsive buying 2. In the context of personality theories, what does the superego represent? A. Instinctual desires B. Moral conscience C. Rational self D. Balance between ID and reality 3. What is the definition of subliminal perception as described in the document? A. Stimuli that are consciously perceived  B. Stimuli below the level of consumer’s awareness C. Stimuli that are easily recognized D. Stimuli that are always ignored 4. What does the weighted additive model in the evaluation of alternatives involve? A. Selecting the brand with the best outcome B. Multiplying scores of attributes and summing them up C. Choosing brands based on personal preference D. Ignoring the importance of attributes 5. What is the primary focus of psychographics in consumer behavior? A. Demographic variables B. Consumer lifestyles and values C. Economic factors D. Cultural norms Answers: 1. B 2. B 3. B 4. B 5. B 1. Consumer behavior includes all activities related to selecting, purchasing, using, and disposing of products to: a. Maximize company profits b. Satisfy needs and desires c. Avoid cognitive dissonance d. Establish brand loyalty 2. Which of the following is NOT a characteristic of consumer behavior? a. It involves several roles. b. It is a simple and linear process. c. It is complex and multidimensional. d. It is motivated by internal and external factors. 3. In consumer behavior, the role of the "influencer" is to: a. Make the purchase decision. b. Provide the money for the purchase. c. Affect others' decisions through suggestions. d. Use the product or service. 4. Problem recognition occurs when: a. The consumer is fully satisfied with their current state. b. A stimulus highlights a gap between the actual and ideal state. c. A product's attributes perfectly match the consumer's expectations. d. A marketer introduces a new product category. 5. Prepurchase information search is characterized by: a. Continuous learning about a product category. b. Minimal effort and low involvement.  c. High involvement in finding a specific product. d. Avoidance of external sources of information. 6. Which consumer type searches for information the most? a. Experts b. Newbies c. Intermediate-level consumers d. Low-involvement consumers 7. A dissociative group is one that: a. The consumer admires and aspires to join. b. The consumer belongs to and identifies with. c. The consumer avoids being associated with. d. The consumer uses as a source of expertise. 8. Which type of influence causes individuals to change their behavior to conform to societal expectations? a. Informational b. Utilitarian c. Value-expressive d. Normative 9. The sandwich generation refers to adults: a. Supporting pets as nonhuman family members. b. Living with both parents and children. c. Caught between caring for aging parents and their children. d. Returning home to live with their parents. 10. Social stratification involves: a. Horizontal mobility only. b. The dynamic distribution of power and prestige. c. Strictly fixed and closed social systems. d. Homogeneous consumer behaviors across all classes. 11. Which of the following is NOT a method for measuring social status? a. Reputational b. Subjective c. Quantitative d. Objective 12. High-income levels always correlate with high social class. a. True b. False 13. Which of the following describes an **approach-avoidance conflict**? a. Choosing between two desirable outcomes. b. Facing two equally undesirable outcomes. c. Wanting a goal but simultaneously wishing to avoid it. d. Resolving a conflict by rationalization. 14. What type of need is described as hedonic? a. Survival-driven b. Entertainment or fun-driven c. Physical comfort  d. Nutritional needs 15. In the perceptual process, absolute threshold refers to: a. The ability to detect differences between stimuli. b. A consumer’s capacity to identify subliminal cues. c. The minimum level of stimulation detectable. d. The subjective organization of sensory input. 16. In classical conditioning, stimulus generalization can lead to: a. Extinction of conditioned responses. b. Differentiating between similar stimuli. c. Responding to stimuli similar to the conditioned stimulus. d. Ignoring unrelated stimuli entirely. 17. Observational learning requires: a. Physical practice of the observed behavior. b. Rewards and punishments for reinforcement. c. Attention to others' behavior and imitation. d. Long-term memory storage of repeated trials. 18. Retroactive interference occurs when: a. New information disrupts recall of old information. b. Old information strengthens new learning. c. Current behavior influences future learning. d. Memory retrieval is enhanced by association. 19. A consumer believes a product's performance meets their expectations. This describes: a. Attitude-object linkage b. Cognitive dissonance c. Balance theory d. Cognitive consistency 20. Which psychological principle makes scarcity appealing to consumers? a. Authority b. Reciprocity c. Liking d. Scarcity 21. The Fishbein model calculates overall attitudes by: a. Multiplying attributes by probability linkages and summing them. b. Ranking attributes in descending order of importance. c. Weighting attributes equally across all alternatives. d. Comparing recall rates across products. Answers 1. b 2. b 3. c 4. b 5. c 6. c 7. c 8. b 9. c 10. b 11. c 12. b 13. c 14. b 15. c 16. c 17. c 18. a 19. d 20. d 21. a 22. Deliberate information search occurs when: a. The search is unintentional but leads to relevant data. b. A consumer specifically looks for information to solve a problem.