TN Chapter 3 Marketing Quiz PDF

lOMoARcPSD|47106595 Chapter 3 - Trắc nghiệm marketing tiếng anh Marketing căn bản (Trường Đại học Kinh tế, Đại học Đà Nẵng) Scan to open on Studocu Studocu is not sponsored or endorsed by any college or university Downloaded by Xanh. (x...

lOMoARcPSD|47106595 Chapter 3 - Trắc nghiệm marketing tiếng anh Marketing căn bản (Trường Đại học Kinh tế, Đại học Đà Nẵng) Scan to open on Studocu Studocu is not sponsored or endorsed by any college or university Downloaded by Xanh. ([email protected])  lOMoARcPSD|47106595 CHAPTER 3: CONSUMER BEHAVIOR 1) Individuals and households that buy or acquire goods and services for personal consump琀椀on make up the ________. A) consumer market B) market o昀昀ering C) market mix D) subculture E) social class Answer: A 2) Marke琀椀ng s琀椀muli include which of the following? A) economic s琀椀muli B) price s琀椀muli C) technological s琀椀muli D) social s琀椀muli E) cultural s琀椀muli Answer: B 3) Which of the following is one of the other s琀椀muli present in a buyer's environment apart from marke琀椀ng s琀椀muli? A) product s琀椀muli B) cultural s琀椀muli C) price s琀椀muli D) place s琀椀muli E) promo琀椀on s琀椀muli Answer: B 4) Companies can research many aspects of buying decisions. However, the one that is the most di昀케cult to iden琀椀fy is ________. A) what consumers buy B) how and how much they buy C) why they buy D) when they buy E) where they buy Answer: C 5) According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"? A) technological s琀椀muli B) buyer's decision process C) buyer's spending habits D) social s琀椀muli E) promo琀椀on s琀椀muli Answer: B 6) Marke琀椀ng s琀椀muli consist of the four Ps. Which of the following is NOT one of these? A) product B) packaging C) price D) promo琀椀on E) place Answer: B 7) In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment? A) economic B) technological C) social D) poli琀椀cal E) cultural Answer: D 12) ________ is the most basic determinant of a person's wants and behavior. A) Culture Downloaded by Xanh. ([email protected])  lOMoARcPSD|47106595 B) Brand personality C) Cogni琀椀ve dissonance D) Mo琀椀ve E) A琀 tude Answer: A 13) Each culture contains smaller ________, or groups of people with shared value systems based on common life experiences and situa琀椀ons. A) cultural universals B) reference groups C) subcultures D) monocultures E) social networks Answer: C 14) Subcultures include na琀椀onali琀椀es, religions, geographic regions, and ________. A) genders B) ages C) professions D) racial groups E) income levels Answer: D 22) ________ are society's rela琀椀vely permanent and ordered divisions whose members share similar values, interests, and behaviors. A) Social classes B) Societal norms C) Reference groups D) Universal cultures E) Social networks Answer: A 23) Consumer purchases are in昀氀uenced strongly by characteris琀椀cs that marketers cannot control but must take into account, including cultural, social, psychological, and ________ characteris琀椀cs. A) economic B) professional C) medical D) personal E) gene琀椀c Answer: D 25) Which of the following statements is true of social classes? A) Social classes are society's temporary divisions. B) Members of a social class have unique and dis琀椀nct values, interests, and behaviors. C) People within a social class tend to exhibit similar buying behavior. D) Income is the single factor that determines social class. E) Social classes universally exhibit iden琀椀cal product and brand preferences. Answer: C 27) Family is one of the ________ factors that in昀氀uence consumer behavior. A) regional B) social C) personal D) psychological E) business Answer: B 28) ________ are groups to which an individual wishes to belong, as when a young basketball player hopes to play someday in the NBA or WNBA. A) Membership groups B) Aspira琀椀onal groups C) Leading adopters D) Subcultures E) Reference groups Downloaded by Xanh. ([email protected])  lOMoARcPSD|47106595 Answer: B 29) A shoe manufacturing company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and hence purchase the same brand of shoes. The shoe company believes that the band portrays the image of a ________ to the band's fans. A) membership group B) reference group C) status symbol D) subculture E) lifestyle Answer: B 30) Word-of-mouth in昀氀uence comes to consumers from family, colleagues, and ________. A) investors B) athletes C) neighbors D) entertainment celebri琀椀es E) friends Answer: E 31) Rachel loves fashion and is always seen wearing the trendiest fashion ou琀昀its. She ac琀椀vely shares her knowledge with a wide group of friends and colleagues about where to shop for the latest fashion at great deals. Most of her friends and colleagues follow her fashion 琀椀ps. Rachel portrays the image of a(n) ________. A) surrogate consumer B) lagging adopter C) opinion leader D) brand personality E) social networker Answer: C 32) ________ are people within a reference group who, because of special skills, knowledge, personality, or other characteris琀椀cs, exert in昀氀uence on others. A) Opinion leaders B) Innovators C) Surrogate consumers D) Stealth marketers E) Lagging adopters Answer: A 36) Facebook, Snapchat and LinkedIn are all examples of ________. A) brand alliances B) opinion leaders C) social networks D) early adopters E) market mavens Answer: C 41) A ________ consists of the ac琀椀vi琀椀es an individual is expected to perform, according to the people around him/her. A) mo琀椀ve B) role C) lifestyle D) life cycle E) percep琀椀on Answer: B 42) A buyer's decisions are in昀氀uenced by ________ such as the buyer's age and life-cycle stage, occupa琀椀on, economic situa琀椀on, lifestyle, personality, and self-concept. A) personal characteris琀椀cs B) stereotypes C) percep琀椀ons D) a琀 tudes E) psychographics Downloaded by Xanh. ([email protected])  lOMoARcPSD|47106595 Answer: A 44) Life-stage changes usually result from ________. A) birthdays B) mentors C) friends D) life-changing events E) siblings Answer: D 46) Since a person's economic situa琀椀on will a昀昀ect her store and product choices, marketers watch trends in spending, personal income, interest rates, and ________. A) employment B) savings C) home purchases D) rents E) fuel prices Answer: B 47) ________ is a person's pa琀琀ern of living as expressed in his/her psychographics, and it includes the individual's ac琀椀vi琀椀es, interests, and opinions. A) Personality B) Culture C) Lifestyle D) Mo琀椀ve E) Social class Answer: C 48) In the context of the AIO dimensions for measuring consumers' lifestyles, "A" stands for ________. A) ac琀椀vi琀椀es B) achievements C) admira琀椀ons D) a琀 tudes E) associa琀椀ons Answer: A 50) ________ refers to the unique psychological characteris琀椀cs that dis琀椀nguish an individual or group. A) A琀 tude B) Belief C) Percep琀椀on D) Personality E) Self-awareness Answer: D 51) Which of the following terms refers to a speci昀椀c mix of human traits that may be a琀琀ributed to a par琀椀cular brand? A) brand percep琀椀on B) brand iden琀椀ty C) brand personality D) brand concept E) brand equity Answer: C 53) Many marketers use the self-concept premise that people's possessions contribute to and re昀氀ect their iden琀椀琀椀es—that is, "we are what we consume." According to this premise, consumers ________. A) buy products to support their self-image B) rarely iden琀椀fy with brand personali琀椀es C) are a昀昀ected by opinion leaders D) compare product brands E) conduct primary research Answer: A 54) Harley-Davidson promotes its motorcycles with images of independence, freedom, and Downloaded by Xanh. ([email protected])  lOMoARcPSD|47106595 power. Harley-Davidson has created a ________. A) mo琀椀ve B) life-cycle stage C) self-concept D) brand personality E) self-actualiza琀椀on need Answer: D 56) A person's buying choices are in昀氀uenced by four major psychological factors. Which of the following is NOT one of these factors? A) mo琀椀va琀椀on B) percep琀椀on C) associa琀椀on D) learning E) beliefs Answer: C 57) A ________ is a need that is su昀케ciently pressing to direct a person to seek sa琀椀sfac琀椀on. A) s琀椀mulus B) percep琀椀on C) culture D) mo琀椀ve E) tradi琀椀on Answer: D 62) Maslow's theory is that ________ can be arranged in a hierarchy. A) marke琀椀ng s琀椀muli B) personal beliefs C) percep琀椀ons D) human needs E) decisions Answer: D 3) Which of the following is NOT part of Maslow's hierarchy of needs? A) physiological needs B) safety needs C) spiritual needs D) esteem needs E) social needs Answer: C 64) According to Maslow's hierarchy of needs, which of the following is the LEAST pressing need? A) physiological needs B) social needs C) esteem needs D) self-actualiza琀椀on needs E) safety needs Answer: D 65) ________ is the process by which people select, organize, and interpret informa琀椀on to form a meaningful picture of the world. A) Mo琀椀va琀椀on B) Percep琀椀on C) Dissonance D) Learning E) Self-actualiza琀椀on Answer: B 66) People cannot focus on all of the s琀椀muli that surround them each day. A person's tendency to screen out most of the informa琀椀on is called ________. A) subliminal reten琀椀on B) selec琀椀ve distor琀椀on C) cogni琀椀ve dissonance D) selec琀椀ve a琀琀en琀椀on Downloaded by Xanh. ([email protected])  lOMoARcPSD|47106595 E) cogni琀椀ve iner琀椀a Answer: D 67) People tend to interpret new informa琀椀on in a way that will support what they already believe. This is called ________. A) selec琀椀ve reten琀椀on B) selec琀椀ve distor琀椀on C) cogni琀椀ve dissonance D) selec琀椀ve a琀琀en琀椀on E) cogni琀椀ve bias Answer: B 68) ________ means that consumers are likely to remember good points made about a brand they favor and forget good points made about compe琀椀ng brands. A) Selec琀椀ve a琀琀en琀椀on B) Selec琀椀ve reten琀椀on C) Cogni琀椀ve dissonance D) Selec琀椀ve distor琀椀on E) Cogni琀椀ve bias Answer: B 69) Mark has long supported a par琀椀cular brand of footwear and has always bought that brand. Recently, the footwear manufacturer was embroiled in a controversy for using child labor at its manufacturing plants. Mark doubts the news reports and con琀椀nues to purchase the same brand of footwear. It is most accurate to say that Mark displays ________. A) selec琀椀ve distor琀椀on B) cogni琀椀ve dissonance C) selec琀椀ve reten琀椀on D) selec琀椀ve a琀琀en琀椀on E) consumer ethnocentrism Answer: A 70) Juana looked at the September issue of her favorite fashion magazine and did not 昀椀nd anything par琀椀cularly interes琀椀ng despite the fact that the magazine had several adver琀椀sements that were targeted at Juana's demographic. The only thing that interested her was an ar琀椀cle about an upcoming fashion show. Which consumer behavior is being illustrated in this instance? A) subliminal adver琀椀sing B) groupthink C) selec琀椀ve a琀琀en琀椀on D) social loa昀椀ng E) consumer ethnocentrism Answer: C 73) ________ describes changes in an individual's behavior arising from experience. A) Lifestyle B) Learning C) Percep琀椀on D) Cogni琀椀ve dissonance E) Selec琀椀ve a琀琀en琀椀on Answer: 75) A(n) ________ is a descrip琀椀ve thought that a person has about something. A) lifestyle B) mo琀椀ve C) belief D) a琀 tude E) cogni琀椀on Answer: C 76) A(n) ________ is a person's rela琀椀vely consistent evalua琀椀ons, feelings, and tendencies toward an object or idea. A) lifestyle B) mo琀椀ve C) belief Downloaded by Xanh. ([email protected])  lOMoARcPSD|47106595 D) a琀 tude E) percep琀椀on Answer: D 108) When consumers are highly involved with the purchase of an expensive product and they perceive signi昀椀cant di昀昀erences among brands, they most likely will exhibit ________. A) consumer capitalism B) complex buying behavior C) consumer ethnocentrism D) dissonance-reducing buying behavior E) variety-seeking buying behavior Answer: B 109) George is buying his 昀椀rst house. He has spent a month looking at houses and comparing a琀琀ributes such as price and loca琀椀on. He has contacted several real estate agents to look at di昀昀erent types of houses. George is most likely exhibi琀椀ng ________. A) variety-seeking buying behavior B) complex buying behavior C) consumer capitalism D) dissonance-reducing buying behavior E) marke琀椀ng myopia Answer: B 110) When consumers are highly involved with an expensive, infrequent, or risky purchase but see li琀琀le di昀昀erence among brands, they most likely will exhibit ________. A) habitual buying behavior B) complex buying behavior C) impulse buying behavior D) dissonance-reducing buying behavior E) consumer capitalism Answer: D 111) For the past ten years, Bill and Margaret have saved money to go to the Super Bowl should their team, the Chicago Bears, reach the 昀椀nals of the NFC championship. This is the year, and several tour companies o昀昀er a琀琀rac琀椀ve, but very similar, packages to the game. Since all packages are pre琀琀y much the same, they have chosen one that 昀椀ts their budget. Bill and Margaret are most likely exhibi琀椀ng ________. A) complex buying behavior B) dissonance-reducing buying behavior C) habitual buying behavior D) consumer capitalism E) consumer ethnocentrism Answer: B 112) Which of the following consumer buying behaviors is related to condi琀椀ons of low- consumer involvement and li琀琀le signi昀椀cant brand di昀昀erence? A) complex buying behavior B) dissonance-reducing buying behavior C) habitual buying behavior D) variety-seeking buying behavior E) consumer capitalism Answer: C 113) Pat thought he had received the best deal on his new car. Shortly a昀琀er buying the car, Pat started to no琀椀ce certain disadvantages of his new car as he learned more about other cars available in the market. Pat is experiencing ________. A) dissonance-reducing buying behavior B) need recogni琀椀on C) postpurchase dissonance D) marke琀椀ng myopia E) complex buying behavior Answer: C 115) Eduardo usually purchases the same breakfast cereal, the kind he grew up ea琀椀ng. Eduardo exhibits ________. Downloaded by Xanh. ([email protected])  lOMoARcPSD|47106595 A) dissonance-reducing buying behavior B) complex buying behavior C) habitual buying behavior D) variety-seeking buying behavior E) conspicuous consump琀椀on behavior Answer: C 116) Carrie tends to purchase various brands of bath soap. She has never been loyal to a speci昀椀c brand; instead she does a lot of brand switching. Carrie exhibits ________. A) dissonance-reducing buying behavior B) complex buying behavior C) habitual buying behavior D) variety-seeking buying behavior E) conspicuous consump琀椀on behavior Answer: D 117) When customers have low involvement in a purchase but perceive signi昀椀cant brand di昀昀erences, they will most likely engage in ________. A) complex buying behavior B) dissonance-reducing buying behavior C) habitual buying behavior D) variety-seeking buying behavior E) consumer ethnocentrism Answer: D 118) The buyer decision process consists of 昀椀ve stages. Which of the following is NOT one of these stages? A) need recogni琀椀on B) informa琀椀on search C) conspicuous consump琀椀on D) purchase decision E) postpurchase behavior 119) The buying decision process starts with ________, in which the buyer spots a problem. A) need recogni琀椀on B) informa琀椀on search C) impulse purchases D) buyer's remorse E) alterna琀椀ve evalua琀椀on Answer: A 120) An invita琀椀on to go skiing over the weekend forced Donna to look at her current wardrobe. She realized that she required a warmer coat. Which of the following stages of the buyer decision process does Donna exemplify? A) product evalua琀椀on B) situa琀椀onal analysis C) need recogni琀椀on D) problem screening E) informa琀椀on search Answer: C 121) Donna wants to buy a new coat. During the ________ stage of the buyer decision process she will ask her friends to recommend stores that sell good quality winterwear clothing. She will also go through newspapers and magazines to look out for o昀昀ers and sales on coats. A) product evalua琀椀on B) alterna琀椀ve evalua琀椀on C) need recogni琀椀on D) informa琀椀on search E) purchase decision Answer: D 122) If a consumer's drive is strong and a sa琀椀sfying product is near at hand, the consumer is likely to purchase the product at that 琀椀me. If not, the consumer may store the need in memory or undertake ________. A) consumer ethnocentrism Downloaded by Xanh. ([email protected])  lOMoARcPSD|47106595 B) buyer's remorse C) a need recogni琀椀on D) an informa琀椀on search E) cogni琀椀ve dissonance Answer: D 127) Marketers describe the way a consumer processes informa琀椀on to arrive at brand choices as ________. A) alterna琀椀ve evalua琀椀on B) informa琀椀on search C) impulse buying D) consumer capitalism E) cogni琀椀ve dissonance Answer: A 128) Robert has taken up cycling as a hobby and as a way to maintain his physical 昀椀tness. He wants to buy a hydra琀椀on system since he will need a lot of water as he cycles. Having gathered a great deal of informa琀椀on, he has 昀椀nally narrowed down his choices to three systems: Waterbags for Roadies, Supertanker Hydropacks, and Fast Water. Robert is in the ________ stage of the buyer decision process. A) need recogni琀椀on B) evalua琀椀on of alterna琀椀ves C) product trial D) postpurchase evalua琀椀on E) informa琀椀on search Answer: B 131) A昀琀er the purchase of a product, consumers will be either sa琀椀s昀椀ed or dissa琀椀s昀椀ed and engage in ________. A) consumer capitalism B) alterna琀椀ve evalua琀椀on C) postpurchase behavior D) consumer ethnocentrism E) informa琀椀on searches Answer: C 132) The rela琀椀onship between the consumer's expecta琀椀ons and the product's ________ determines whether the buyer is sa琀椀s昀椀ed or dissa琀椀s昀椀ed with a purchase. A) perceived performance B) brand personality C) market reach D) consumer market E) market share Answer: A 133) A par琀椀cular automobile company works to keep its customers happy a昀琀er each sale, aiming to delight each one of them in order to increase their customer life琀椀me value. Which of the following steps of the buyer decision process does the company exemplify? A) need recogni琀椀on B) informa琀椀on search C) evalua琀椀on of alterna琀椀ves D) purchase decision E) postpurchase behavior Answer: E 148) Consumers learn about new products for the 昀椀rst 琀椀me and make the decision to buy those products during the ________. A) need recogni琀椀on stage B) adop琀椀on process C) evalua琀椀on process D) trial process E) quality assessment stage Answer: B 149) Which of the following is the 昀椀rst stage in the new product adop琀椀on process? Downloaded by Xanh. ([email protected])  lOMoARcPSD|47106595 A) awareness B) adop琀椀on C) evalua琀椀on D) interest E) trial Answer: A 150) Which of the following is the adop琀椀on process stage at which the consumer considers whether trying the new product makes sense? A) awareness B) interest C) evalua琀椀on D) adop琀椀on E) trial Answer: C 151) Cameron loves to own and be up-to-date on the latest technological gadgets available in the market. Among his friends, he is always the 昀椀rst to own the latest electronic gadgets. He loves trying out new products before others. Cameron most likely belongs to the ________ adopter group. A) innovator B) surrogate consumer C) late mainstream D) early mainstream E) lagging Answer: A Downloaded by Xanh. ([email protected])