Test PDF - Business Questions
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This document contains business questions and answers focusing on various business concepts. It includes questions and options related to PEST analysis, SWOT analysis, BCG matrix, ANSOFF matrix, consumer buying process, data collection, and targeting strategies. The questions are likely from a business studies exam.
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1.SolarShine, a renewable energy company, is entering a new market where the government has introduced subsidies for solar panel installations. Question: Which PEST factor does this represent? Options: A. Political B. Economic C. Socio-cultural D. Technological 2. EcoPack, a sustainable packa...
1.SolarShine, a renewable energy company, is entering a new market where the government has introduced subsidies for solar panel installations. Question: Which PEST factor does this represent? Options: A. Political B. Economic C. Socio-cultural D. Technological 2. EcoPack, a sustainable packaging firm, has patented a new biodegradable material that is exclusive to their products. Question: In a SWOT analysis, how would this be classified? Options: A. Opportunity B. Strength C. Weakness D. Threat 3. SmartEdu, an online learning platform, has a product that generates steady revenue in a mature market but has low growth potential. Question: In the BCG matrix, which category does this product fall under? Options: A. Star B. Question Mark C. Dog D. Cash Cow 4. DrinkPure, a bottled water company, launches a new vitamin-infused product line for its existing market. Question: Which strategy from the ANSOFF matrix does this represent? Options: A. Market Development B. Diversification C. Product Development D. Market Penetration 5. EcoHomes, a real estate developer, observes that customers searching for eco-friendly homes often compare features like energy eUiciency and design before making a decision. Question: Which stage of the consumer buying process is this? Options: A. Problem Recognition B. Information Search C. Evaluation of Alternatives D. Purchase Decision 6. MarketTrends conducts surveys to gather information about customer satisfaction and also uses a government database to analyse demographic trends. Question: Which type of data collection is the survey? Options: A. Primary Data B. Secondary Data C. Both Primary and Secondary Data D. Qualitative Data Only 7. GlowCare, a skincare brand, focuses exclusively on marketing to teenagers with acne- prone skin. Question: What type of targeting strategy is GlowCare using? Options: A. DiUerentiated B. UndiUerentiated C. Concentrated D. Mass Marketing
