Week 9 Marketing Questions PDF
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This document contains a series of multiple choice questions focusing on marketing concepts like utility, relationship marketing, and segmentation. The questions appear to be part of an academic assignment or exam, covering fundamental marketing principles.
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Week 9: 1. The marketing function creates all of the following types of utility EXCEPT ______ utility. form utility. 2. Which of the following is NOT consistent with relationship marketing? focusing on attaining new customers, even at the expense of losing long-term ones....
Week 9: 1. The marketing function creates all of the following types of utility EXCEPT ______ utility. form utility. 2. Which of the following is NOT consistent with relationship marketing? focusing on attaining new customers, even at the expense of losing long-term ones. 3. Market segmentation attempts to isolate the traits that distinguish a certain group of consumers from the overall market. True. 4. Some products can be classified as either a business or a consumer product depending on ______. who buys the product/service and why. 5. Demographic segmentation divides consumer markets into groups with similar values and lifestyles. False. 6. One of the most common forms of segmenting consumer markets uses characteristics such as age, income, household size, and/or ethnic group. This is known as ______ segmentation. Demographic. 7. A focus group is a type of survey method for collecting secondary data. False. 8. Marketing segmentation is the group of potential customers toward whom an organization directs its marketing efforts. False. 9. A convenience store offers ______ utility by being open 24 hours each day. Time. 10. The first step in the consumer behaviour process is the recognition of a problem or opportunity. True.
