Media and Information Literacy PDF

A. COMMUNICATION, MEDIA AND INFORMATION, AND OTHER RELATED CONCEPTS COMMUNICATION COMMUNICATION - originated from the Latin word ‘communicare’, meaning “to share.” It is the act of conveying meanings from one/group to another using mutually understood signs, symbols, and rules. COMMUNICATION - All f...

A. COMMUNICATION, MEDIA AND INFORMATION, AND OTHER RELATED CONCEPTS COMMUNICATION COMMUNICATION - originated from the Latin word ‘communicare’, meaning “to share.” It is the act of conveying meanings from one/group to another using mutually understood signs, symbols, and rules. COMMUNICATION - All forms of communication require a sender, a message, a medium, and an intended recipient. MEDIA - The term media comes from the word "MEDIUM" which is defined as "CHANNEL" or "METHOD". used to communicate messages or mass communication through physical objects such as radio, television, computers, film, etc. INFORMATION - It is a broad term that can cover data; knowledge derived from study, experience, or instruction; and signals or symbols. Information is related to but different from data, knowledge, and wisdom. The message is information conveyed through the communication process. Information that is shaped and presented via any media becomes media content, i.e., media produced and delivered to the audience. Data - refers to the raw input, which, when processed or arranged, makes meaningful output. Information - is the processed outcome of data. Data by itself is not significant, while information is significant by itself. Knowledge - is the fact or condition of having information or of being learned. Wisdom - refers to the ability to make sensible decisions and give good advice because of the experience and knowledge that one has. B. MEDIA, INFORMATION, DIGITAL, TECHNOLOGY LITERACY, AND MIL MEDIA LITERACY MEDIA LITERACY MEDIA LITERACY - Media Literacy means understanding and using mass media in either an assertive or non-assertive way, including an informed and critical understanding of media, the techniques they employ, and their effects. It is also the ability to read, analyze, evaluate, and produce communication in a variety of media forms. INFORMATION LITERACY - Information Literacy refers to the ability to recognize when information is needed and to locate, evaluate, organize, use, and communicate information in its various formats. MEDIA AND INFORMATION LITERACY - Media and Information Literacy refers to the essential competencies (knowledge, skills, and attitude) that allow citizens to engage with media and other information providers effectively and develop critical thinking and life-long learning skills for socializing and becoming active citizens. TECHNOLOGY LITERACY - Technology Literacy is the ability of an individual working independently or with others- to responsibly, appropriately, and effectively use technological tools. Using these tools, an individual can access, manage, integrate, evaluate, create, and communicate information. DIGITAL LITERACY - Digital Literacy is the ability to use digital technology, communication tools, or networks to locate, evaluate, use, and create information. It also refers to the ability to understand and use information in multiple formats from a wide range of sources when it is presented via computers and to a person’s ability to perform tasks effectively in a digital environment. C. THE NEED TO BE MEDIA AND LITERATE INDIVIDUALS AND PEOPLE Freedom of expression is a fundamental human right. It is used to indicate not only the freedom of verbal speech but any act of seeking, receiving, and imparting information. The freedom of the press is a corollary to this right and essential to the building and supporting of communities and civil society. Freedom of information is the right of citizens to access information held by public bodies. D. THE RESPONSIBLE USER OF MEDIA AND INFORMATION LITERACY Inquisitiveness is the natural and healthy eagerness to learn what’s going on in the world, and more importantly, to seek the truth. Possession of general knowledge is having an adequate broad knowledge of the relevant set of facts that are useful to someone’s life and circumstances. Critical thinking is the ability to evaluate claims and statements and make informed conclusions. Ability to communicate is the ability to comprehend and share ideas into an understandable form, either oral or written, using words and other codes and symbols. Professionalism is the application of relevant rules and standards. Objectivity means being free from biases and being uninfluenced by emotions or personal prejudices. Being Ethical means adhering to established standards of right and wrong also known as conscientiousness. E. PRODUCERS OF MEDIA AND INFORMATION PRODUCERS OF MEDIA AND INFORMATION A competent and responsible producer of media and information has the same characteristics as that of a responsible user. In addition to those mentioned earlier, he/she is also: Investigative - means asking challenging and important questions. Being thorough - one gathers adequate information needed for the task at hand. Detail-oriented - is being alert to the multitudes of available facts. Creative - is being able to present the information produced in an attractive and winsome manner using the appropriate media. F. MEDIA HABITS, LIFESTYLES, AND PREFERENCES MEDIA HABITS, LIFESTYLES, AND PREFERENCES Media - habits refer to the media usage of any group or demographic. It includes activities such as interacting with new media, reading magazines, and listening to the radio. Lifestyle - is another targeting tool, knowing that people in certain stages of life have different buying habits. Preferences - are the media platforms that have strong effects on people’s mindsets that have become a habit. G. MEDIA AND INFORMATION LITERACY: LEARNING FROM HISTORY AND BEYOND