Media Information and Literacy PDF

Media Information and Literacy Unit 1 Lesson 1: Processes of Communication Communication Act or process of using words, sounds, signs, or behavior to express or exchange information or express your i...

Media Information and Literacy Unit 1 Lesson 1: Processes of Communication Communication Act or process of using words, sounds, signs, or behavior to express or exchange information or express your ideas, thoughts, feelings, etc., to someone else Exchange of information and the expression of feeling that result in understanding Verbal VS Non-verbal Verbal: Oral, written, uses words Non-verbal: Uses actions (non-words), signs, colors, symbols, facial expressions, gestures, body language. Communication Models 1. Lasswell’s Communication Model (1948) a. Known as WH Model 2. Shannon-Weaver’s Communication Model (1948) a. Initially intended for broadcasting/telephone RECEPTION MODEL: Interpretation of receiver towards the message 3. Osgood-Schramm Model of Communication (1954) a. Had the reception model concept first by Cadence Lua :)  4. Berlo’s SMCR Model of Communication (1960) a. Communication is effective if these are mastered: TRANSMISSION MODEL 5. Westley and Maclean’s Model by Cadence Lua :) Lesson 2: 5 Laws of MIL Law 1 Any use and application of MIL should make Information and info providers are for use in the truth transparent and understandable to all critical civic engagement and sustainable citizens. development Law 4 More equal in stature and none is more Every citizen wants to know and understand relevant than the other new knowledge, info, and messages, as well Law 2 as communicate even if they’re not aware of Every citizen is a creator of this. information/knowledge and has a message Their rights must never be compromised. They must be empowered to access new Law 5 information/knowledge and to express Media and information literacy is not acquired themselves at once; it is a lived and dynamic experience For all women and men equally; the nexus of and process. human rights It is complete when it includes knowledge, Law 3 skills, attitudes, when it covers access, Info, knowledge, and messages are not evaluation/assessment, use, production and always neutral or independent of biases communication of information, media and technology content. Media Literacy Ability to read, analyze, evaluate, and produce communication in a variety of media forms. Information Literacy Ability to recognize when information is needed To locate, evaluate, and effectively use and communicate its various formats Technology (Digital) Literacy Ability to use digital tech, communication tools or networks to locate, evaluate, use, and create information. EVOLUTION FROM TRADITIONAL TO NEW MEDIA TRADITIONAL MEDIA - Pre-historic Age - word of mouth, cave paintings, scroll, papyrus,handwritten books - Industrial Age - 1452: Moveable printing press - 1910: First talking motion - 1700s: Newspapers - picture - 1731: Magazines - 1916: Radio tuners that receive - 1838: Wireless communication different broadcast from stations (telegrams) - 1927: TV is invented - 1895: Motion pictures invented by - 1930: “Differential analyzer” invented Lumiere brothers - 1942: First electronic digital computer - 1901: Radio receiver successfully was built received a radio transmission - 1961: Television is introduced into the - 1907: Color photography household NEW MEDIA - 1990: World Wide Web by Cadence Lua :)  - 1998-2000: CD ROMs CASE STUDY OF EVOLUTION OF RESEARCH & ACADEMIC WRITING - Grade 5: Electric typewriter, Computer (Black and White), Library (Card catalog) - HS: Typewriter, Computer (Card catalog) - College: Computer (2Gig), (Card catalog, Internet cafes, diskettes) - 1st 5 years of teaching: Computer (Home internet, CD-ROMs) - Currently: Internet (Google docs, email, flash drives) Lesson 3: Core Concept of MIL MIL is a combination of knowledge, attitudes, skills, and practices required to access, analyze, evaluate, use, produce, and communicate information and knowledge without compromising human rights. Core Concepts 1. All media messages are constructed (author) 2. Media messages are constructed using a creative language with its own rules (language/technicalities) 3. Different people experience the same media message differently (context) 4. Media has embedded values and points of view 5. Most media messages are organized to gain profit and/or power. Questions to Ask 1st Concept Who created this image? What am I authoring? 2nd Concept What creative techniques are used to attract Does my message reflect understanding in my attention? format, creativity, and technology? 3rd Concept How might different people understand the Is my message engaging and compelling for message directly from me? my target audience? 4th Concept What lifestyle, values, and points of view are Have I clearly and consistently framed values, represented in, or omitted from this message? lifestyle, and points of view in my content? 5th Concept Why is this message being sent? (Profit, Have I communicated my purpose effectively? power, awareness) Understanding Media Language Codes ○ Systems of signs put together (usually in a sequence) to create meaning ○ When codes are put together meaning becomes sensible Types of Codes Written Codes: Lines produced by the media producer ○ Headlines: news ○ Captions: Social media ○ Language style: Font size and style ○ If speech bubble is empty, it is a symbolic code by Cadence Lua :)  ○ If ellipses is present in bubble, it is considered a written code. Symbolic Codes: Not everyone has a similar interpretation of subject ○ Objects - what object contributes to the message being delivered? ○ setting - where does the scene take place? ○ Body language - how does the body language coordinate with the message? ○ clothing - why those specific clothing? (artifacts) ○ color - what is the color symbolizing? Technical Codes ○ Camera Techniques - Angles ○ Framing ○ Depth of field: Blurry effect ○ Lighting - natural or unnatural ○ Exposure and juxtaposition: The use of two objects in one frame (contrast) Conventions Habits or long-accepted way of doing things through repeated experiences, audiences become familiar with these. Lesson 4: Visual Literacy Visual Literacy - Reading pictures - Ability to understand, interpret, and evaluate visual images. How do photographs communicate? Angle Framing Light - Vantage point or direction - Edges of image - Manipulation of light and dark and from which artist determine what you the sharpness of light and dark photographs the subject will and will not see contrast contributes to mood. Focus Composition - Clarity / blurriness of image - What’s in the foreground? Are elements arranged in a particular pattern? Geometric shapes? Photographs are not “value neutral” - Value neutral: The situation in which a participant in a controversial situation is impartial and not influenced by personal beliefs, attitudes, or values 3 Light Sources 1. Key Light / Main Light a. Strongest light of all (usually high and 45º from right) 2. Fill Light a. Less bright b. Fills in harsh shadow created by key light 3. Practical Lights a. light sources found in the room b. e.g. lamp, candle, neon lights, etc. by Cadence Lua :)