PurCom-Lesson-1 (2).pdf
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) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) PURPOSIVE COMMUNICATION ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) WHAT IS PURPOSIVE COMMUNICATION? ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) WHAT IS...
) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) PURPOSIVE COMMUNICATION ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) WHAT IS PURPOSIVE COMMUNICATION? ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) WHAT IS PURPOSIVE COMMUNICATION? PURPOSIVE COMMUNICATION ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) COMMUNICATION It is a process by which information is exchanged through Lesson 1 a common system of symbols, signs, or behavior. Involves sending and receiving message or information in a manner that the message was understood by the audience. TYPES OF COMMUNICATION ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ACCORDING TO MODE Lesson 1 1 Verbal Communication 2 Non-verbal Communication It is the use of words to It is the use of body language convey a message. to convey a message. 3 Visual Communication It is the type of communication that uses visuals to convey information and/or messages. ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) CONTEXT Lesson 1 Context is the circumstance or environment in which communication takes place. ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) PURPOSIVE COMMUNICATION It refers to intentional and goal-oriented communication aimed at achieving a specific objective or purpose. Lesson 1 It conveys information with clarity and precision to effectively inform, persuade, or engage the intended audience. It emphasizes the deliberate selection of content, tone, medium, and delivery method to achieve desired outcomes. ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) What is the primary goal or objective of the communication? Who is the intended audience for the communication? What message or information needs to be conveyed? What channels or mediums will be used to deliver the communication? How will the effectiveness of the communication be measured or evaluated? ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) LANGUAGE VERSUS DIALECT LANGUAGE ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) Language (according to linguists) Language can only be called a language if it has a system of rules (grammar), a sound system (phonology), and a Lesson 1 vocabulary (lexicon). Language (by definition) A systematic means of communicating ideas or feelings by the use of conventionalized signs, sounds, gestures, or marks having understood meanings. DIALECT ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) Dialect refers to the specific language variation that Lesson 1 is characteristic of a particular region, social group, or community. Example: Chinese (main language) Mandarin and Cantonese (dialects) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) LANGUAGE ACQUISITION VERSUS LANGUAGE LEARNING ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) Language acquisition happens while growing up, people acquire the languages used by those in the community. Lesson 1 Language learning is the process or learning a language regardless if it is your first or second language. ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) Speech Community - people who belong to the same group understand each other since they use the same language. Lesson 1 Mother tongue is the language acquired while growing up. They are also called as the first language. Second language – people learn these languages by studying formally in school or informally on their own. ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) Language contact – As one tries to understand another language (aside from Filipino and English), you will try to find ways to understand Chapter 1 each other and eventually be able to communicate with one another. Language change – The result of language contact. TYPES OF COMMUNICATION ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ACCORDING TO CONTEXT Lesson 2 Intrapersonal Interpersonal Communication Communication It is defined as a person’s It is an interactive communication with himself exchange of information between two people, or herself. among and/or together with others. TYPES OF COMMUNICATION ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ACCORDING TO CONTEXT Lesson 2 Extended Intercultural communication communication Interaction between or It involves the use of among people having electronic media. different linguistic, religious, ethnic, social, and professional background. TYPES OF COMMUNICATION ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ACCORDING TO CONTEXT Lesson 2 Organizational communication It takes place between people who are working towards common goals within an organization. ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ORGANIZATIONAL COMMUNICATION Formal structure allows communication to Lesson 2 take place via designated channels of message flow between positions in the organization. ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ORGANIZATIONAL COMMUNICATION Formal structure Lesson 2 Upward communication subordinates send communication to their superiors bearing their views/feedbacks on organizational policies, issues related to their jobs, and the like. Downward communication – from superior to subordinate, usually asking certain individuals to perform a certain task. ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ORGANIZATIONAL COMMUNICATION Formal structure Lesson 2 Horizontal communication – the communication across departments or with peers of equal rank in the organization. Also known as lateral communication. Crosswise communication – the communication from different units or departments working at various levels. ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ORGANIZATIONAL COMMUNICATION Lesson 2 Informal structure comes from unofficial channels of message flow. ) ) ) ) ) ) ) ) ) TYPES OF COMMUNICATION ) ) ) ) ) ) ) ) ) ACCORDING TO PURPOSE AND STYLE Lesson 2 Formal Informal Communication Communication It involves personal and It employs formal language ordinary conversations with delivered orally or in written friends, family members, or form such as lectures, public acquaintances about talks/speeches, research and anything under the sun to project proposals, reports, simply socialize and and business letters. enhance relationships. ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) COMMUNICATION MODELS ) ) ) ) ) ) ) ) ) 1. Aristotle’s Communication Model ) ) ) ) ) ) ) ) ) It is mainly categorized into three components that are related to each other and are considered a must to become a good communicator. Lesson 2 ) ) ) ) ) ) ) ) ) Three Elements of Aristotle’s Model of ) ) ) ) ) ) ) ) ) Communication A. Ethos – it is the characteristic that defines the Lesson 2 credibility of the speaker in a communication model. B. Pathos – it helps the speaker to connect with the audience through various emotions like anger, sadness, happiness, confidence, etc. ) ) ) ) ) ) ) ) ) Three Elements of Aristotle’s Model of ) ) ) ) ) ) ) ) ) Communication C. Logos – it is considered an important element of Aristotle’s communication model that signifies logic. Lesson 2 The audience will not only be influenced by the speech but also the logic behind it. The speaker must take the help of Logos in Aristotle’s communication model and present statistics and facts so that the audience can believe and ultimately relate with him. ) ) ) ) ) ) ) ) ) 2. Laswell’s Communication Model ) ) ) ) ) ) ) ) ) In 1948, Harold Dwight Laswell described communication as being focused on the following Ws: Who says, What in Which channel to Whom and with What effect. Lesson 2 ) ) ) ) ) ) ) ) ) 3. Shannon-Weaver’s Communication Model ) ) ) ) ) ) ) ) ) Claude Elwood Shannon and Warren Weaver’s model of communication was introduced in 1949, a year after Laswell’s, for Bell Laboratories. Originally for radio and television model for technical communication then later adopted in the field of communication. Lesson 2 ) ) ) ) ) ) ) ) ) 4. Berlo’s Communication Model ) ) ) ) ) ) ) ) ) David Berlo’s model conceptualized in 1960 is the most well- known among the communication models. Lesson 2 THANK YOU!
