Project Work Guidelines Entrepreneurship Class XII PDF
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CBSE
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Summary
These are guidelines for a project on entrepreneurship for class 12 students. The project involves market surveys, business plans, practical components and viva-voce. Guidelines and proforma are provided.
Full Transcript
PROJECT WORK Students have to do TWO projects in the entire academic session. TOPICS FOR THE PROJECT: 1. Business Plan ✓ Market Survey 10 Marks each for 02 Projects ✓ 5 Marks for Numerical Assessment ✓ 5 Marks for Viva Note: Students need to complete both the projects. Guidelines for both projects...
PROJECT WORK Students have to do TWO projects in the entire academic session. TOPICS FOR THE PROJECT: 1. Business Plan ✓ Market Survey 10 Marks each for 02 Projects ✓ 5 Marks for Numerical Assessment ✓ 5 Marks for Viva Note: Students need to complete both the projects. Guidelines for both projects are given in the CBSE Textbook. Viva-Voce 1 At the end of the academic session, each learner will present the research work in the Project File to the External examiner. 2 The questions should be asked from the Research Work/ Project File of the learner. 3 The Internal Examiner should ensure that the study submitted by the learner is his/her own original work. 4 In case of any doubt, authenticity should be checked and verified. Project Details Students will have to fulfill the following as a part of the project work: I. Market survey (options given): 10 marks II. Business plan: 10 marks III. External practical written paper: 5 marks IV. External viva : 5 marks Total 30 marks I. Market Survey Students will have to conduct the survey in any one of the below mentioned topics and follow the guidelines: A. Conduct simple market research with the objective of estimating demand for an existing product in the market. Students will have to give an innovative suggestion to the product. B. Conduct a survey for a new innovative product. C. Conduct a survey for study on a) Smoking habits b) Skill Trading Option in an economic backward neighbour hood c) Wearing Helmets d) Attitudes of Road Users e) Conservation of Electricity f) Rainwater Harvesting Guidelines for Survey No. A Students will have to find out the demand for any one of given in the boxes: Students can also select any other product. An innovative idea regarding the product must be suggested by the student. The product, along with the innovation may be discussed in class and finalized. Avoid products whose use is discouraged/banned by the society and government like alcohol/pan masala, tobacco products, etc. Identify one product from the given box which you like to manufacture [pre–assumption]. Now, make a project on the identified product, keeping in mind the following: 1. Think of an innovation in the selected product, (innovation could be in product content, feature, design, packaging, distribution, strategy, service etc.) 2. Test the feasibility of this innovation via market analysis, using an objective questionnaire. 3. Competition analysis (2–3 existing brands in the same category). 4. Questionnaire analysis 5. Recommendation to the company (For example, if you have chosen hair oil and if you want to find out the demand for Dabur Vatika then please give suggestions to the company as to how they can improve their product) Two examples have been provided for students as to how questionnaires have to be framed and analysis to be done ( Market Survey : 10 Marks) (Note: If you make google sheet than it would be a better option as you can take the print out of the same) Format for Presentation of Market Survey Report Your check list 1. The project should be done individually. 2. The project should be hand written in white one side ruled sheet or single-coloured sheets only. 3. Page limit – 20 to 25. 4. The survey report should be original and proper analysis for all questions in the questionnaire should be done. 5. The format for presentation of report which should be arranged in the following sequence: a) External cover page: (You need to design it and display as the first page of your project file. Proforma is attached) b) Acknowledgement: (This will be the second page of your project file. You may design it. proforma is attached) c) Executive summary: This should not be more than a page and it contains in a concise form the details about the entire project. Any person who wants to know about the project should be able to understand it once they read the executive summary. d) Index: The entire chapter list should be indicated along with page numbers e) Introduction to the topic (Introduction, objectives) This will be around 1–2 pages having details about the project. For Example, in the above mentioned topic you can write in detail about the reason as to why you have chosen hair oil (in this case) as your product and what do you expect to find out. Objectives: 1 page (3–4 points) For example: To understand the oil industry as a whole. To find out the possibility of marketing a new hair oil product in the market etc. f) Profile of the organization: Write in detail about the organization/competitive product or brands that you have chosen. (Page limit for this chapter will depend upon the project). g) Data analysis and interpretation: A questionnaire should be prepared for the purpose of analysis Guidelines for preparation of questionnaires: i) The number of questions should be a minimum of 8 and maximum 12. ii) Either typed or handwritten. iii) All questions should be closed ended, except of one open–ended question. iv) Minimum number of questionnaires to be filled should be least 20. v) Analysis of all the questions to be done. vi) Analysis in the form of a pie diagram or bar chart (on a graph sheet). vii) Interpretations of the analyses based on the pie diagram/bar chart to be mentioned h) Conclusion and recommendation: The complete findings of the project is to be presented in this chapter, in point form (2 pages) i) Photographs: Relevant to the topic j) Bibliography: Names of books used and website addresses k) Appendix: Definitions of terms used; All the filled in questionnaires to be attached here l) Teacher's observation : (Proforma attached just take a print out and attach in your project file in the end) m) Signature of teacher a) Example: Format for external cover page. MARKET SURVEY REPORT ON ……………………. ______________________ _________________________ Under the guidance of: Submitted by: (Name of the teacher) (Name of the Student) ________________________ (Roll No.) THE ADITYA BIRLA PUBLIC SCHOOL RENUKOOT THE ADITYA BIRLA PUBIC SCHOOL RENUKOOT Acknowledgement Batch: 2024-25 I,____________________________ do hereby declare that this Project based on market survey report of ___________________________________ is my original work and I would like to thank my teacher Mr. Sanjib Bhadra for his wholehearted support and guidance for making it possible to complete this project on time. I would also like to thank my Principal Ms. Smita Sahi, for her unwavering support and guidance without which this project would not have completed. ________________________ (Name and sign of student) Market Survey Evaluation Proforma (For teacher's use) Student's name: ______________________________________ Roll no. : ______________________________________ Class & Section : ______________________________________ Teacher's assessment Basis Maximum marks Marks obtained 1. Initiative, cooperativeness and participation 2 2. Creativity in presentation 2 3. Content, observation and research work 3 4. Analysis of situations 3 Overall remarks ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________..................................................................................................... (Internal teacher's signature) (External teacher's signature) Date......................................... Date............................................ School stamp Project–II Business Plan (10 Marks) Outline for the Business Plan Presentation 1) Your business idea: (Main product or service) Product Services Trading Chocolates Tiffin service Stationary Soap Pet care centre Flower Shop Detergent powder/liquid soap Flower shop Creche Sandwiches 2) Name of your business, its logo and tagline (Refer to unit 3, Class XII Entrepreneurship Book) 3) Are there similar products or services in the market? 4) What is your competitive advantage and what is your unique selling proposition (USP)? 5) Your marketing plan: a) Your market research plan (Describe your competitor, demand for your product/service – is it available or you think you can create it?) Talk about atleast 3 competitors if it is an existing product. If it is a new product, then analyse the demand for the product. b) Your target customers and how will you reach them? Example: children, teenager, homemaker, working persons etc. c) Your advertising and promotion ideas Just mention the tools of promotion mix which you will be using. d) Packaging (if applicable) Eco-friendly packaging e) Distribution (How do you intend reaching your customers?) Channel of distribution – direct and indirect f) What does quality mean for your product or service? ISI, Agmark, FPO etc. 6) What is the cost per unit of your product or service? Also, show the computation or explain the logic. Compute fixed cost – ANY of the following details can be added 1) Consultancy charges 2) Salary 3) Rent 4) Insurance Variable cost – Any of the following details can be added 1) Packing charges 2) Raw material 3) Power 4) Wages 7) What is your selling price and your reason for it? 8) Give details of your start–up costs here. 1) Land 2) Building 3) Computers 4) Equipment 5) Machinery 6) Vehicles 7) Vessels 8) Software 9) Inauguration ceremony 10) Raw material 11) Salary 12) Rent advance 9) How would you meet your startup costs (be realistic)? 10) What are the likely risk factors in your business and how do you plan to mitigate them? 11) Suppose it is now a year since you started your business. Give us one month's profit and loss statement for the first month of the second year to cover the following main items: (All figures to be for one whole month) Business Plan Evaluation Proforma (For teacher's use) Student's name: ______________________________________ Roll no. : ______________________________________ Class & Section : ______________________________________ Teacher's assessment Basis Maximum marks Marks obtained 1. Initiative, cooperativeness and participation 2 2. Creativity in presentation 2 3. Content, observation and research work 3 4. Analysis of situations 3 Overall remarks ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________..................................................................................................... (Internal teacher's signature) (External teacher's signature) Date......................................... Date............................................ School stamp III. External Practical Written Paper Teachers who will be conducting the external practical examination should frame their questions for 5 marks from any one OR a combination of the following topics: 1. Calculation of EOQ 2. Calculation of working capital requirements 3. Calculation of breakeven point 4. Identification and calculation of start–up costs/fixed cost/variable cost THE ADITYA BIRLA PUBLIC SCHOOL RENUKOOT Certificate of Completion (AFFIX YOUR PP SIZE COLOURED PHOTOGRAPH IN SCHOOL UNIFORM (WINTER) In an attempt to facilitate better understanding of the subject "Entrepreneurship", CBSE has made it mandatory for the student opting for the subject, to undertake an "Industrial visit/Survey" as a part of the curriculum. With the initiative of the office of the Principal A.B.P.S. Renukoot. This is to certify that.............................................................................................. of class..............section..............is a Bonafide student of The Aditya Birla Public School Renukoot and has attended one day Training Programme & Industrial Visit to Hindalco School of Excellence to understand Industry 3.0 transforming in production paradigm organised by Hindalco Industries Ltd with the collaboration of office of the Principal A.B.P.S. Renukoot on ……………………... …………………………………. (Teacher In-charge) ……………………………………. (Principal)