Product Guidelines PDF
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Uploaded by SimplerSymbolism
2024
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This document is a product guideline for creating high-quality product descriptions, particularly for pharmaceutical products sold online. It features detailed steps for conducting research, writing short descriptions, and product descriptions, followed by examples. The target audience for the product descriptions is middle-aged men in the US experiencing health conditions like ED, hypertension, and diabetes.
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TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information of Moretasks Product Guidelines Content Version 1 01 Introduction Table of contents...
TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information of Moretasks Product Guidelines Content Version 1 01 Introduction Table of contents 02 Research 03 Structure 04 Writing TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. Objectiv Introduction Who are we Buyer ’s Person Writing Goals For Product Description 004 Objective To create high-quality product descriptions that help educate and inform the reader and solve their doubts or queries about the product. TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 005 Who are we? Cheapmedicineshop is an E-commerce platform that delivers pharmaceutical products with a target customer base in the US. Our content should be based on educating and informing the reader, and solving their doubts or queries about the product. TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 006 Buyer's Persona When writing product descriptions, keep in mind the target audience's unique characteristics: Age Group: 40 to 60 years, predominantly male Tech Preferences: Mobile-first users who rely on browsers like Chrome and Safari Health Needs: Managing conditions like ED, High Blood Pressure, and Diabetes Socio-Economic Profile: Middle-class customers seeking value for money Buying Behavior: Users who prioritize convenience and affordability over extensive research TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 007 Writing Goals for Product Description TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 008 Informing Ensure all content provides clear, accurate information about the medicine. Content should answer commonly asked customer questions and guide them through their purchasing decisions. TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 008 Trustbuilding Establish customer trust by providing reliable and verified information about medications and health products. TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 010 Before you begin writing... 011 Create a Google Doc and name it in the format ‘Business Name: Primary Keyword.’ For example: | CMS: Kamagra Oral Jelly 100 mg | Mention the primary keyword, H1, secondary keywords, LSIs, and FAQs in the Google Doc before you start writing the PD so it is convenient for you as a writer, proofreader, and QC. TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. Research Steps for conducting researc Sites For Researching 013 Steps for Conducting Research TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 014 Search Primary Keyword on Google Read Competitor Descriptions Competitor sites to refer Examine product descriptions from established online pharmacies to identify the manufacturer’s name and active salt Take note of the product information and gather the information you need for the content. TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 015 Fact-check from Credible Sources Credible sources to refer After going through the competitor sites, check the accuracy of the following information from reputable medical sources: Active ingredients and their function Mechanism of the medicin Uses (what the medication is used for) Dosage forms and administration route Potential side effects and contraindication Warnings Storage You can use perplexity.ai to get direct answers, but check that the answer's source is credible. TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 016 Sites for Researching Competitive sites Tata 1mg https://www.1mg.com Practo https://www.practo.com/medicine-inf Hims https://www.hims.com/ Credible Sources MedlinePlus https://medlineplus.gov Drugs.com https://www.drugs.com Centers for Disease Control and Prevention (CDC) https://cdc.gov U.S. Food and Drug Administration (FDA) https://fda.gov National Library of Medicine (NLM) https://ncbi.nlm.nih.gov American Academy of Family Physicians (AAFP) https:/ familydoctor.org Mayo Clinic https://mayoclinic.org WebMD https://webmd.com Clinical Trials ClinicalTrials.gov TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. Structure Short Descriptio Product Description 018 Short Description Gabagesic 100 mg Tablet, containing Gabapentin, offers relief Short Descriptions serve as concise summaries highlighting a from nerve damage and seizures. It works by reducing product's key features and benefits as a first attempt to overactive nerve signals. convince the user to purchase the medicine. Gabagesic 100 mg Tablet contains Gabapentin and gives relief from nerve pain and seizures by reducing nerve activity. Write briefly about the medication, its active salt, and the Gabagesic 100 mg Tablet, with Gabapentin, helps manage benefits of the medication. nerve pain and seizures. It reduces overactive signals in the Limit the description to 150-160 characters. nerves to provide relief. Mention primary keyword at the beginning of the short description. Gabagesic 100 mg Tablet contains Gabapentin to manage The information presented should follow the content's seizures and nerve damage. It calms overactive signals for voice and tone. effective relief. TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 019 Product Description What is [Product Name] Cenforce 200 mg is an effective medicine used to treat Erectile Dysfunction (ED) in men. Its primary ingredient is Provide a clear and concise introduction to the product, Sildenafil Citrate, a Phosphodiesterase (PDE-5) inhibitor. including Centurion Laboratories is the renowned manufacturer of Cenforce 200mg. It's purpose and salt name Mention drug class and manufacturer’s name mandatorily in this section. Write this information in a maximum 4-5 sentences Divide your content into short paragraphs of 2-3 sentences. TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 020 Example 1: What are the benefits of Cenforce 200 mg (Sildenafil) improves blood flow to the taking [Product Name] penis, helping men attain and maintain a firm erection. It works by inhibiting the PDE-5 enzymes that break down cyclic Guanosine Monophosphate (cGMP). Highlight the main advantages of the product This inhibition restores cGMP levels, which helps relax the smooth muscles of the penile blood vessels. Thus allowing Focus on how it achieves its effect (mentioning the more blood to flow to induce an erection. active salt and mechanism of action It is crucial to note that Cenforce only works when you are Explain why the medicine is beneficial to the user sexually stimulated. Example 2: Gabasign 300 offers several benefits for individuals dealing with neurological disorders. It works by reducing excited brain neurons, minimizing pain signals and seizures Chronic pain relief: Gabasign 300 is primarily used to relieve neuropathic pain. It is effective in reducing the sensations of pain and discomfort caused by nerve damag Seizure control: Gabapentin helps control seizures in individuals with Epilepsy, mainly when used with other Antiepileptic drugs TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 021 How to take [Product Name] Provide detailed but user-friendly instructions in bullet points, When to take the medicine How to take the medicine? (chew/swallow/inhale Precautions for optimal effectiveness (taking the medicine with/ Cenforce is a prescription-based ED pill that should be without food) taken as per a healthcare professional’s instructions. Frequency of taking the medicine Here are general guidelines for taking this medication Take Cenforce 30-60 minutes before engaging in Include a statement stating, ‘Consult a healthcare professional’. sexual activity Swallow a whole tablet with a glass of water without crushing, breaking, or chewing it. You can take Cenforce 200 mg on an empty stomach or after a light meal. Do not take more than one dose in 24 hours. TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 022 Strengths and Substitutes Include available doses or product variation Mention specific strengths and variations of the product Link to other relevant options provided on the site with price of 10 pills/1 inhaler/ 1 eye drop TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 023 What are the side effects of [Product name Mention a maximum of 6-7 common side effects of the medication in bullet points Add a statement to reassure users that mild side effects often subside as the body adjusts. Like any medication, Gabagesic 100 mg Tablet may cause some side effects. Most side effects of Gabagesic are temporary and will subside as your body adjusts. However, consult a healthcare professional if they persist or worsen Drowsines Dizzines Fatigu Nause Impaired coordination TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 024 Safety Advice Break this section into subheadings for clarity Liver Diseas Kidney Impairmen Special Groups (Pregnancy or Nursing Avoid (Allergies, alcohol, specific foods, and medicines to be avoided) TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 025 FAQs While the SEO provides FAQs, you can refer to the ‘People Also Ask’ section on Google to get relevant FAQs. Ensure these FAQs are different from the content above to avoid Does Gabagesic 100 mg Tablet cause sleepiness? redundanc Yes, sleepiness is a common side effect of Answer questions directly and clearly in a way that adds value to the Gabagesic 100 mg Tablet. This happens because reade the medication works by calming overactive Keep the word count of each answer in the range of 30-50 words nerves, which can also make you feel more tired Do not change paragraphs or use pointers in the FAQs. than usual. It’s important to avoid activities such Include 5-7 relevant FAQs in a P as driving or operating heavy machinery if you If the FAQ requires an answer in Yes/No, answer the question first and feel overly drowsy. then give an explanation Mention the questions as H3s and answers in normal text TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. Writing Content Style Guid Specific Guideline Grammar Rule Words Not To Us Seo Optimizatio Content Optimization 027 Content Style Guide Voice Kamagra Oral Jelly is a clinically proven treatment for Erectile Dysfunction (ED). With Sildenafil Citrate as its active ingredient, it helps improve blood flow to support a natural erection during sexual activity. The voice should be professional yet approachable. Kamagra Oral Jelly, composed of Sildenafil Citrate, functions as a PDE5 inhibitor that effectively addresses the pathophysiology of erectile It should reflect expertise in pharmaceuticals dysfunction. (Too Professional) while being understandable to the average consumer. Kamagra Oral Jelly helps you get back to your best in the bedroom by improving blood flow. Just take it, and you're good to go! (Too Casual) Kamagra Oral Jelly is just one option to help with ED, and many people find it works well. (Too Vague) TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 028 Tone Cenforce 200 mg is a reliable and effective treatment for Erectile Dysfunction (ED) in men. Reassuring Erectile Dysfunction is a serious issue, but Cenforce 200 mg might help if used carefully. (Fear-inducing) Use a calming tone to address health-related topics, ensuring customers feel safe and informed. Cenforce 200 mg treats ED. Ask your doctor if it’s suitable for you. (lacks trust) TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 029 Tone Take Cenforce 30-60 minutes before sexual activity. Swallow the tablet with water and follow your doctor’s instructions for use. Direct Take Cenforce some time before you need it. Follow instructions for best results. (‘Sometime’ not clear) Be direct in instructions to ensure easy understanding, and write clear information It is recommended to take Cenforce around 30 to 60 minutes prior to without being too wordy. engaging in sexual activity. Ensure that you are following all instructions provided by your doctor or pharmacist carefully. (Too wordy) Use active voice while writing the product description. Cenforce should be taken 30-60 minutes before sexual activity. The tablet should be swallowed with water, and your doctor’s instructions for use should be followed. (Passive voice) TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 030 Tone Kamagra Oral Jelly has Sildenafil Citrate, which helps improve blood flow and supports an erection during sexual activity. Understandable Kamagra Oral Jelly contains Sildenafil Citrate, a PDE5 inhibitor that enhances vasodilation to facilitate erectile function. (Too Technical) Ensure content is simple and free of technical jargon to make it easy for everyone to understand. Kamagra Oral Jelly helps with blood flow and erections. (Incomplete Information) However, writing simple language does not mean giving incomplete information. Note: Remember the ELI5 concept while writing the product descriptions. ELI5 stands for ‘Explain like I am 5 years old’. Hence, make your writing easy so that even a 5-year-old can understand your message. TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 031 Specific Guidelines Google analyzes the quality of website content using the EEAT concept. EEAT stands for Expertise, Experience, Authority, and Trustworthiness. Our content should show these characteristics to help the user and improve search ranking on Google. Following are a few ways to incorporate these in your content: Do not use fear-inducing words, except in the Warning section, as they can make readers feel anxious or overwhelmed, which is counterproductive in medical content. Note:Remember the YMYL concept Do not write overpromising words or make absolute claims that can mislead customers into while writing the product descriptions. thinking that a product will consistently deliver perfect results YMYL stands for ‘Your Money Your Life.’ Avoid using ambiguous or vague terms that make the message unclear and can leave The writer should be very careful while writing content in the health and finance readers uncertain about the medicine's effectiveness sector as it can directly affect someone’s Do not use slang and informal words. Refer to this list of slang and informal words to avoid health or financial well-being. that should not be used while writing the content. TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 032 Highlight certifications to ensure trustworthiness in the content The salts in our medication are FDA-approve Our medications are GMP-compliant and WHO-approved Example to highlight certification in the content Kamagra Oral Jelly contains FDA-approved salt called Sildenafil Citrate. Gabagesic 100mg tablet is produced in WHO-certified and GMP-compliant facilities. Legal and Ethical Communication Always mention to consult a professional whenever talking about diagnosis or treatment Do not promote the use of medicines not approved by regulatory agencies. Content must stick to approved uses Do not use words indicative of prescriptions. Always mention to consult a doctor. Claims about drugs or treatments should be backed by reliable scientific data. Avoid exaggerations or unverified statements. TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 033 Grammar Rules Language Preference Our customers are primarily US-based; hence, all the content should be written in American English. TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 034 Abbreviations Abbreviations can be used in the content wherever applied, but for the first time, write the full name first followed by abbreviation in the small brackets; for the second time, use abbreviations. What is Kamagra Oral Jelly Rx 100 Kamagra Oral Jelly Rx 100mg is a medicine used for treating Erectile Dysfunction (ED), also known as Impotence. It contains the active ingredient Sildenafil Citrate, which is a Phosphodiesterase Type 5 (PDE5) inhibitor. Ajanta Pharma manufactures Kamagra Oral Jelly in a packaging of 7 assorted flavors, including Banana, Orange, Butterscotch, Strawberry, Vanilla, Black Currant, and Pineapple. Do not add a period in What are the benefits of taking Kamagra Rx 100 between letters of Kamagra Rx 100, containing Sildenafil, works by improving blood flow to the penis. abbreviations. Sildenafil blocks the actions of the PDE-5 enzyme that is responsible for breaking down cyclic Guanosine Monophosphate (cGMP). ED E.D. This inhibition restores cGMP levels, which helps relax the smooth muscles of the PDE5 P.D.E.5 penile blood vessels. Thus boosting blood flow to the penis to cause an erection. However, Kamagra Oral Jelly works only when you are sexually aroused. TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 035 Grammatical Person Product Description is formal communication with the customers; hence, the content should be written in the third person. Heading Bullet Points Do not add H4s in the Product Description The pointers must be bullets and not numbers. Do not bold, italicize, or link the headers Capitalize the first word of the bullet Do not add any punctuations in H2s and H3s. Do not add a period at the end of a bullet point Do not add any special characters in H2s and H3s except when it is a complete sentence. unless its in the Product name. TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 036 Capitalization For Title/H1 General content Capitalize the Title/H1 Tags except the conjunctions, prepositions, and words which are three letters or less. Use title case (capitalize the first letter) for product names, salts, diseases, or any other technical terms For H2s/H3 Proper nouns or any unique terms should follow grammatical For H2s and H3s, only the first word will be capitalized unless it capitalization standards. is a proper noun. In case of technical terms with more than one word, capitalize the first letter for all the words Acronyms and abbreviations need to be capitalized Asthma, Erectile Dysfunction, Sildenafil, Kamagra Oral Jelly 100 mg Hyphenated words are one word, do not capitalize the second word. ASTHMA, ERECTILE DYSFUNCTION, SILDENAFIL, KAMAGRA ORAL JELLY 100 MG asthma, ed, sildenafil, kamagra oral jelly 100 mg Refer to: https://www.grammarly.com/blog/capitalization-in- Kamagra oral jelly 100 mg the-titles/ Kamagra Oral jelly 100 mg TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 037 Emoji Bracket Do not use any emojis while writing the Product Do not use brackets in headings and short Descriptions. descriptions You can use only small brackets () in the content. Give a space before starting a bracket. Number Use numerals for numbers instead of writing them in words Number adverbs (once, twice) should be written in Quotation mark words. Do not use single or double quotation marks in the Ordinal numbers (first, second, third) should be content. written in words. Style Manual All punctuation and spelling must be used according to American English. You can refer to The Chicago Manual of Style for more clarity. TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 038 Words Not To Slangs Use General Slang Doc (instead of “doctor” or “physician” Quack (informal and derogatory term for a doctor Meds (instead of “medications” or “prescription drugs” Guru (instead of “specialist” or “expert” Medic (casual, instead of “healthcare professional” or specific roles Hack (instead of “medical professional” or “solution” Body and Symptoms Pharma bro (instead of “pharmaceutical professional”) Noggin (instead of “head” or “brain” Choppers (instead of “teeth” Conditions and Diagnoses Peepers (instead of “eyes” Ticker (instead of “heart” Loopy (instead of “disoriented” or “confused” Belly (instead of “abdomen” or “stomach” Nutcase (offensive, instead of “person with mental health issues” Bod (instead of “body” Bugged out (instead of “highly anxious” or “stressed” Tummy (instead of “stomach” or “abdomen” Seizure fit (instead of “epileptic episode” or “seizure” Lungs of steel (unprofessional description of lung Sick as a dog (instead of “severely ill” strength Busted gut (instead of “abdominal rupture” Out cold (instead of “unconscious” Lights out (instead of “coma” or “unconsciousness” Busted (instead of “fractured” or “injured” Out cold (instead of “unconscious” Leaky pipes (instead of describing incontinence Busted (instead of “fractured” or “injured” Guts (instead of “intestines” or “digestive system”) Leaky pipes (instead of describing incontinence Guts (instead of “intestines” or “digestive system”) TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 039 Treatments and Procedures Death and Serious Conditions Knocked out (instead of “under anesthesia” Flatline (instead of “cardiac arrest” or “death” Juiced up (instead of “administered IV fluids or Checked out (instead of “passed away”) medications” Band-aid solution (instead of “temporary measure”) Miscellaneous Freaking out (instead of “anxiety attack” or “panic episode Medications and Substances Fix (instead of “solution” or “treatment” Pop a pill (instead of “take medication” Happy pills (instead of “antidepressants” Blown out (instead of “ruptured” or “damaged” Uppers/Downers (instead of “stimulants” or “sedatives” Going under (instead of “being anesthetized” Dope (offensive for “medication” or “controlled substances” Going nuts (instead of referring to specific mental health Shooting up (instead of “injecting medication”) conditions) TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 040 Fear-inducing words to avoid Over-promising words to avoid Ambiguous or vague terms to avoid Dangerou Guarantee Probabl Risk Cur Mayb Fata Instan Might wor Life-threatenin 100% saf Could b Deadl Miracl Possibl Harmfu Perfec Perhap Critica Complete recover Somewhat effectiv Unsaf No side effect Tends t Unpredictabl Risk-fre In some case Worsenin Quick fi May hel Permanent damag Total solutio Can potentiall Complication Immediate result It’s likel Devastatin Magi Could hav Overwhelmin Flawles There’s a chanc Incurabl Absolutely effectiv Not certai Disastrou Permanen Uncertain result Alarmin Completely effectiv In most case Irreversible Miraculou Sometime Without failur Not guarantee No complications Occasionally TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 041 Informal words Insensitive or judgmental words Sex (use “sexual activity” Negative Ton Stereotypin Fuck (use “sexual Laz Typical patien activity” Irresponsibl Ordinary peopl Rock hard (use Careles Common problem (use “erection” Neglectfu "frequent" instead Getting hard (use Inattentiv Average user “erection” Unmotivated Hard-on (use “erection” Insensitive to Conditions or Morning wood (use Blaming or Shamin Choice “erection” Fault Defectiv Boner At faul Abnorma Bedroom issues To blam Inferio Wrong choic Unhealthy (use "not optimal" Poor lifestyl or "requires improvement" Bad decision Overweight (use “above ideal Overly Critica weight” or “higher BMI range”) Inefficien Incompeten Inadequat Weak-wille Non-compliant TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 042 Jargons This list of jargons will also serve as a glossary for writer’s understanding Pharmacokinetics and Pharmacodynamics Therapeutic and Drug Categories Bioavailability: The percentage of a drug that enters Adjuvant therapy: Additional treatment to enhance primary circulation and is available for action therapy Half-life: The time it takes for a drug's concentration in Antagonist: A drug that blocks or reduces the effect of a receptor or the blood to reduce by half substance Metabolism: The process by which the body breaks Agonist: A drug that activates receptors to produce a biological down a drug response Absorption: The process of a drug entering the Prodrug: An inactive compound that metabolizes into an active bloodstream form in the body Distribution: The dispersion of a drug throughout body Combination therapy: Using two or more drugs together for a tissues and fluids synergistic effect Excretion: The elimination of a drug from the body Controlled-release: Formulations designed to release the drug First-pass effect: The metabolism of a drug in the liver slowly over time before it reaches systemic circulation. Narrow therapeutic index: Drugs where small differences in dose can cause toxicity or therapeutic failure. TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 043 Drug Action and Effects Drug Development and Characteristics Efficacy: The drug's ability to produce a desired First-in-class: A drug with a unique mechanism of action therapeutic effect compared to existing treatments Potency: The amount of a drug needed to produce an Biosimilar: A biologic product highly similar to an already effect approved biologic Adverse effects: Undesirable reactions caused by a Orphan drug: A drug developed for a rare disease or drug condition Side effects: Secondary, typically mild, effects of a Generic drug: A drug with the same active ingredients as a drug branded product but sold under a different name Therapeutic window: The dosage range where a drug is Branded drug: A patented medication marketed under a effective without being toxic proprietary name Dose-response relationship: The correlation between Small molecule: Traditional drugs made from chemical the dose of a drug and its effect compounds, often oral medications Mechanism of action: How a drug produces its effect in Biologic: A drug derived from living organisms, such as the body. vaccines or monoclonal antibodies. TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 044 Drug Interactions and Usage Contraindications: Conditions or factors that make a drug unsafe for use Drug-drug interaction: The effect one drug has on another when taken together Off-label use: Using a drug for an unapproved condition or dosage Compliance (Adherence): The degree to which patients follow their prescribed treatment Loading dose: A higher initial dose to quickly reach therapeutic levels Maintenance dose: A dose that maintains the drug's therapeutic effect over time Titration: Gradually adjusting the dose of a drug to achieve the desired effect. TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 045 SEO Optimization Meta Tags Meta Title The page title appears on the Search Result Page as the clickable headline of the link. The meta title provides a concise summary of the webpage's content for both users and search engines. Do not capitalize words with 2-3 For the product page meta title, reading the title should give the user an idea characters unless they are the first of the information they will find on the page. or last word in the title Limit to 60 characters (550 Pixels) Include the primary keyword (product name) at the beginning of the title Capitalization: Capitalize the first letter for all the words in the title. TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 046 Format Primary Keyword: Feature 1, Feature 2, and Feature 3 Words to use when writing features: Guidelines, Benefits, Safety, Dosage, Side effects, Uses, Warnings, Reviews, Price, How to Use Example Cenforce 150 : Guidelines, Benefits, and Safet Kamagra Oral Jelly Rx 100: Uses, Price, and Review Gabantin 400 mg Capsule: Uses, Side Effects, and Safety TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 047 Meta Description This tag is used to provide a short description of the page. This snippet helps users understand what to expect from the page and can significantly influence their decision to click on the link. Limit to 120 - 155 characters (920 Pixels) Include Primary keyword. Summarize the product description while using the secondary keyword/LSI Include the product name, active salt, benefits, and working of the medication in the description. TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 048 To check the pixels of the meta title & meta description, use this tool. Example Raymoist Eye Drop contains Polyethylene Glycol and Propylene Glycol to relieve dry eye symptoms. Learn its benefits, safety, and usage instructions. Tobacin F Eye Drops treat bacterial infections such as Conjunctivitis and relieve symptoms. Buy now for soothing relief Noxaplat Eye Drop contains Moxifloxacin to treat bacterial eye infections effectively. Buy it at the lowest price. Cenforce D 160 mg combines 100 mg of Sildenafil Citrate and 60 mg of Dapoxetine Hydrochloride to treat Erectile Dysfunction and Premature Ejaculation. TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 049 Keyword Optimization How to use keywords while writing content? Include the keyword 1%-2% of the total word count naturally throughout the content. Having a keyword frequency above this limit will be flagged by Google as keyword stuffing. For Primary Keyword: For Secondary Keyword: Repeat 2-worded Primary keyword 8-10x per 1000 word Repeat 2-worded Secondary keyword 4-5x per 1000 word Repeat 3-worded Primary keyword 5-7x per 1000 word Repeat 3-worded secondary keyword 3-4x per 1000 word Repeat 4-worded Primary keyword 4-5x per 1000 word Repeat 4-worded secondary keyword 2-3x per 1000 word Repeat 5-worded Primary keyword 3-4x per 1000 words Repeat 5-worded secondary keyword 1-2x per 1000 words Do not use Bolds, Underlined, italics, links on Primary keywords. If the provided keyword is grammatically incorrect, correct it based on the intent and then use it. The above guidelines state how to add different keywords while writing. However, content should be for humans, not search engines. Place keywords there naturally and not to meet numbers. TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 050 Linking Types of Links Internal Links: Links that are directed within the domain. External Links: Links that are directed out of the domain. Why is Internal linking required? Internal links are required to avoid orphan pages, pass SEO juice, and connect a page to its cluster. They also help the user navigate the website. Improved User Experience: Helps users navigate the website easily Enhanced Crawl Efficiency: Helps search engine crawlers discover and index all pages on the website Distributed Link Equity: Distributes PageRank and link equity to other pages on the website Keyword Optimization: This can be used to target specific keywords and improve search engine rankings. TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 051 Types of internal pages to link: Product pages. Ex- Cenforce 20 Category pages. Ex- Generic Viagr Manufacturer page. Ex- Centurion Laboratories Anchor Text These are the texts where the URLs are hyperlinked; also known as link text. These help in understanding what to expect if a user clicks on them and lands on the redirected page. Types of Anchor text Exact match - The anchor text matches the exact keyword or phrase that the target page is trying to rank for. For example: Cenforce 150 Phrase match - The anchor text is a keyword phrase that contains the target keyword phrase for a page. For example: Side effects of Sildenafil TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 052 Guidelines for choosing anchor text for linking The anchor text should clearly indicate the content of the page it links to Include target keywords naturally in anchor text, avoiding keyword stuffing Keep anchor text concise, ideally 2-5 words, but long enough to convey the link's purpose Avoid repetitive linking to the same page with identical anchor text in a single article Use descriptive anchor text for external links to ensure credibility and provide value to readers Avoid linking to unreliable or irrelevant sources Integrate the anchor text seamlessly into the content so it reads naturally. Avoid breaking the flow with awkward or forced links. TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 053 Steps for Linking Products in Product Pages: The motive is to link a product on all the possible anchor texts and gain authority on these KWs. i.e. Cenforce 200 should have authority on KWs related to Cenforce, sildenafil, generic Viagra, ED pills, etc Link other variants/strengths of the product Secondary KW and LSI’s can be used as anchor texts. Ex - 100mg of Sildenafil Some FAQs may talk about other strengths Lower strengths can also be linked in the side effects or safety advice section Ex - On Cenforce 100, links to other strengths can be added like 150 or 200. Cross-Linking Between Products: Related products or variants can also be linked Example: Kamagra oral jelly can be linked in the Kamagra Tab Product Page. TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 054 Steps for Linking Products in Product Pages: Link the manufacturer page on its name as anchor text: Add the category page link: LSI should also be used instead of primary KWs Add links on general anchors such as generic Viagra or It’ll help balance the KW stuffing and rank us on other blue pill to target broader product category pages KWs also It can also be added to words denoting salts. Ex - The Cenforce 200 product page can be linked through Vardenafil, Tadalafil. these LSIs: 200mg of Viagr cheap Cenforc generic viagr 200 mg of sildenafil TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 055 Why is External linking required? External links validate a claim, improve credibility, and establish connections with sites in similar niches. They also contribute to a higher ranking on SERP. Link only from credible sources No. of links There should be maximum 5-6 internal links in a PD There should be 2-3 external links in a PD. Common Mistakes to Avoid Irrelevant Links: Avoid linking products unrelated to the page content Broken Links: Don’t use a broken or redirect URL for linking Excessive Linking Avoid excessive linking of products in the blog pages even with different anchor texts. Side effects, Lovegra Side effects, Lovegra is TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. 056 Content Grammarly Optimization The body of content should range between 700-1000 words. Use simple, concise sentences with a maximum of 20 words per sentence Break the text into short paragraphs of 2–3 sentences for better readability Do not Bold, italicize, or underline any words or phrases in the content. Keeping in mind our motive, set your Grammarly goals as follows Use Grammarly to optimize your content. Do not accept all grammarly suggestions if they do not follow the guidelines Ensure that your content score is between the range of 98-100 Ideal plagiarism is 0. But if unavoidable, keep it to 2% or less Do not count plagiarism on keywords given by SEO. TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information. Thank You! TM & © 2024 Moretasks. All Rights Reserved. Confidential and Proprietary Information.