Podcast
Questions and Answers
Which term is the most appropriate alternative to 'fuck' in professional settings?
Which term is the most appropriate alternative to 'fuck' in professional settings?
What is the recommended term to describe someone who is 'overweight'?
What is the recommended term to describe someone who is 'overweight'?
How should 'morning wood' be referred to in a more sensitive manner?
How should 'morning wood' be referred to in a more sensitive manner?
Which phrase would best replace 'bedroom issues' in a professional discussion?
Which phrase would best replace 'bedroom issues' in a professional discussion?
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What is the advised alternative to using 'bad decision' when discussing choices?
What is the advised alternative to using 'bad decision' when discussing choices?
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Which term reflects a more neutral and professional tone instead of 'lazy'?
Which term reflects a more neutral and professional tone instead of 'lazy'?
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What is the best way to describe someone who is 'non-compliant' in a sensitive manner?
What is the best way to describe someone who is 'non-compliant' in a sensitive manner?
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To maintain a professional tone, how should 'common problem' best be articulated?
To maintain a professional tone, how should 'common problem' best be articulated?
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Which voice best balances professionalism and approachability in communication regarding Kamagra Oral Jelly?
Which voice best balances professionalism and approachability in communication regarding Kamagra Oral Jelly?
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What is an example of a tone that may induce fear instead of reassurance when discussing treatment for ED?
What is an example of a tone that may induce fear instead of reassurance when discussing treatment for ED?
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Which statement demonstrates effective use of active voice in instructions for taking Cenforce?
Which statement demonstrates effective use of active voice in instructions for taking Cenforce?
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How can communication about Kamagra Oral Jelly be described if it lacks trust?
How can communication about Kamagra Oral Jelly be described if it lacks trust?
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Which of the following options reflects a calming tone for discussing health-related topics?
Which of the following options reflects a calming tone for discussing health-related topics?
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Which aspect characterizes a too casual voice when discussing Kamagra Oral Jelly?
Which aspect characterizes a too casual voice when discussing Kamagra Oral Jelly?
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What is a crucial element of professional communication when referring to Cenforce 200 mg?
What is a crucial element of professional communication when referring to Cenforce 200 mg?
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What can be considered a vague statement regarding the effectiveness of Kamagra Oral Jelly?
What can be considered a vague statement regarding the effectiveness of Kamagra Oral Jelly?
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Which of the following avoids the use of informal language in medical writing?
Which of the following avoids the use of informal language in medical writing?
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What is the correct way to reference numbers in short descriptions?
What is the correct way to reference numbers in short descriptions?
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Which statement about informal terms in descriptions is true?
Which statement about informal terms in descriptions is true?
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Which of the following uses active voice correctly?
Which of the following uses active voice correctly?
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Choose the sentence that demonstrates passive voice.
Choose the sentence that demonstrates passive voice.
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What guidelines should be followed regarding punctuation in medical writing?
What guidelines should be followed regarding punctuation in medical writing?
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Which phrase exemplifies unprofessional terminology?
Which phrase exemplifies unprofessional terminology?
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Identify the correctly formatted option according to writing guidelines.
Identify the correctly formatted option according to writing guidelines.
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What is the appropriate style for expressing ordinal numbers in writing?
What is the appropriate style for expressing ordinal numbers in writing?
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Which of the following terms is prohibited in professional medical writing?
Which of the following terms is prohibited in professional medical writing?
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Study Notes
Moretasks Product Guidelines
- Moretasks owns the copyright and intellectual property rights to the information.
- Content Version 1
- The document outlines guidelines for product description writing.
Table of Contents
- Introduction
- Research
- Structure
- Writing
Introduction
- Objectives
- Company description
- Buyer persona
- Writing goals for product descriptions
Objective
- Create high-quality product descriptions to educate and address doubts about the product.
Who are we?
- Cheapmedicineshop is an e-commerce platform serving the US market.
- The platform delivers pharmaceutical products to customers.
Buyer's Persona
- Audience target is 40-60 years old, primarily men.
- They mainly use browsers like Chrome and Safari.
- Health needs include managing conditions like ED, high blood pressure, and diabetes.
- They prefer value for money and prioritize convenience and affordability over extensive research.
Writing Goals for Product Description
- Informing: Ensure clear and accurate information about the medicine to guide customers in their purchasing decisions.
- Trustbuilding: Establish customer trust by providing reliable and verified information about medications and health products.
- Follow the document's content voice and tone.
Steps for Conducting Research
- Search primary keyword on Google
- Read competitor descriptions to identify the manufacturer's name and active salt.
- Take note of product details
- Fact-check from credible sources
Sites for Researching
- Competitive sites (e.g., Tata 1mg, Practo, Hims)
- Credible sources (e.g., MedlinePlus, Drugs.com, CDC, FDA, NLM)
Structure
- Short description
- Product description
- Example: A short description should cover active salt, benefits, and a limited 150-160 paragraph brief.
Short Description
- Briefly detail the product, active salt, and benefits.
- Keep it concise; 150-160 characters.
- Start with the primary keyword.
Product Description
- Clearly and concisely introduce the product, including its purpose and active ingredient, and the manufacturer's name.
- Write in short paragraphs (2-3 sentences).
How to Take [Product Name]
- Provide detailed instructions on when and how to take the medicine.
- Include guidance on the best time to take with food.
Strengths and Substitutes
- Mention specific strengths/variations of the products.
- Provide links to relevant options on the site for reference.
Side Effects of [Product Name]
- List 6-7 common side effects.
- Reassure customers that mild side effects will typically subside with time.
Safety Advice
- Break the section into subheadings. Key aspects like liver/kidney impairment, pregnancy considerations, and allergy warnings should be included.
FAQs
- Gather and answer frequently asked questions related to the product.
- Use 30-50 word answers.
- Keep questions separate from the answers in H3 and normal text structure.
Writing
- Content Style Guide: Professional and approachable voice reflecting pharmaceutical experience but easily digestible. Examples of acceptable and unacceptable writing tones are given and explained.
- Specific Guidelines: Avoid fear-inducing words, overpromising, ambiguous terms, slang, and informal language.
- Grammar rules should align with American English. Content should remain free of slang, formal and insensitive language and should follow ethical and legal communication guidelines.
Abbreviations
- Abbreviations should include the full name of the abbreviation for first use within the content and then use abbreviated versions.
Grammatical Person
- The product descriptions should be written in the third person throughout.
Capitalization
- Title/H1: Capitalize all words unless the word is a conjunction, preposition, or less than 3 letters.
- H2/H3: Capitalize only the first word, except when the word is a proper noun.
Emoji
- Avoid using emojis.
Numbers
- Use numbers instead of writing them in words.
Brackets
- Do not use brackets in headings/short descriptions.
- Small brackets are the only allowed type.
Quotation Marks
- Do not use quotation marks in the document's content.
Content Optimization
- Content length - Target 700-1000 words.
- Use simple and concise sentences (20 words or fewer).
- Use short paragraphs of 2-3 sentences for better readability.
- Avoid bold, italics, underlines or links in product descriptions
SEO Optimization
- Meta Title: Limit to 60 characters, placing the primary keyword at the beginning.
- Meta Description: Keep it concise (120-155 characters) including the product name, active ingredient, key benefits, and working mechanisms.
Linking
- Types of Links: Internal and external links.
- Importance of Internal Linking: Improves user experience, SEO juice, and avoids orphan pages.
- Types of Anchor Text: Exact match and phrase match.
- Guidelines for Choosing Anchor Text: The anchor text indicates page content, contains target keywords, is descriptive, and is seamless to the reader.
- Steps for Linking Products in Product Pages: Link product pages to manufacturer/category pages.
- Why External Linking is Required: External links improve credibility (authoritative sites) and reach a wider audience, possibly improving SERP ranking.
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Description
Test your knowledge of appropriate language alternatives in professional settings. This quiz covers sensitive terms and phrases that can help improve communication and maintain professionalism. Discover how to express potentially awkward concepts using more neutral and respectful language.