Professional Language Alternatives Quiz

Moretasks Product Guidelines

• Moretasks owns the copyright and intellectual property rights to the information.
• Content Version 1
• The document outlines guidelines for product description writing.

Table of Contents

• Introduction
• Research
• Structure
• Writing

Introduction

• Objectives
• Company description
• Buyer persona
• Writing goals for product descriptions

Objective

• Create high-quality product descriptions to educate and address doubts about the product.

Who are we?

• Cheapmedicineshop is an e-commerce platform serving the US market.
• The platform delivers pharmaceutical products to customers.

Buyer's Persona

• Audience target is 40-60 years old, primarily men.
• They mainly use browsers like Chrome and Safari.
• Health needs include managing conditions like ED, high blood pressure, and diabetes.
• They prefer value for money and prioritize convenience and affordability over extensive research.

Writing Goals for Product Description

• Informing: Ensure clear and accurate information about the medicine to guide customers in their purchasing decisions.
• Trustbuilding: Establish customer trust by providing reliable and verified information about medications and health products.
• Follow the document's content voice and tone.

Steps for Conducting Research

• Search primary keyword on Google
• Read competitor descriptions to identify the manufacturer's name and active salt.
• Take note of product details
• Fact-check from credible sources

Sites for Researching

• Competitive sites (e.g., Tata 1mg, Practo, Hims)
• Credible sources (e.g., MedlinePlus, Drugs.com, CDC, FDA, NLM)

Structure

• Short description
• Product description
• Example: A short description should cover active salt, benefits, and a limited 150-160 paragraph brief.

Short Description

• Briefly detail the product, active salt, and benefits.
• Keep it concise; 150-160 characters.
• Start with the primary keyword.

Product Description

• Clearly and concisely introduce the product, including its purpose and active ingredient, and the manufacturer's name.
• Write in short paragraphs (2-3 sentences).

How to Take [Product Name]

• Provide detailed instructions on when and how to take the medicine.
• Include guidance on the best time to take with food.

Strengths and Substitutes

• Mention specific strengths/variations of the products.
• Provide links to relevant options on the site for reference.

Side Effects of [Product Name]

• List 6-7 common side effects.
• Reassure customers that mild side effects will typically subside with time.

Safety Advice

• Break the section into subheadings. Key aspects like liver/kidney impairment, pregnancy considerations, and allergy warnings should be included.

FAQs

• Gather and answer frequently asked questions related to the product.
• Use 30-50 word answers.
• Keep questions separate from the answers in H3 and normal text structure.

Writing

• Content Style Guide: Professional and approachable voice reflecting pharmaceutical experience but easily digestible. Examples of acceptable and unacceptable writing tones are given and explained.
• Specific Guidelines: Avoid fear-inducing words, overpromising, ambiguous terms, slang, and informal language.
• Grammar rules should align with American English. Content should remain free of slang, formal and insensitive language and should follow ethical and legal communication guidelines.

Abbreviations

• Abbreviations should include the full name of the abbreviation for first use within the content and then use abbreviated versions.

Grammatical Person

• The product descriptions should be written in the third person throughout.

Capitalization

• Title/H1: Capitalize all words unless the word is a conjunction, preposition, or less than 3 letters.
• H2/H3: Capitalize only the first word, except when the word is a proper noun.

Emoji

• Avoid using emojis.

Numbers

• Use numbers instead of writing them in words.

Brackets

• Do not use brackets in headings/short descriptions.
• Small brackets are the only allowed type.

Quotation Marks

• Do not use quotation marks in the document's content.

Content Optimization

• Content length - Target 700-1000 words.
• Use simple and concise sentences (20 words or fewer).
• Use short paragraphs of 2-3 sentences for better readability.
• Avoid bold, italics, underlines or links in product descriptions

SEO Optimization

• Meta Title: Limit to 60 characters, placing the primary keyword at the beginning.
• Meta Description: Keep it concise (120-155 characters) including the product name, active ingredient, key benefits, and working mechanisms.

Linking

• Types of Links: Internal and external links.
• Importance of Internal Linking: Improves user experience, SEO juice, and avoids orphan pages.
• Types of Anchor Text: Exact match and phrase match.
• Guidelines for Choosing Anchor Text: The anchor text indicates page content, contains target keywords, is descriptive, and is seamless to the reader.
• Steps for Linking Products in Product Pages: Link product pages to manufacturer/category pages.
• Why External Linking is Required: External links improve credibility (authoritative sites) and reach a wider audience, possibly improving SERP ranking.