PPT2_The-Evolution-of-Media-1 (2).pdf

LESSON 2: THE EVOLUTION OF TRADITIONAL TO NEW MEDIA  Learning Competencies  Identify traditional media and new media, and their relationships. MIL11/12EMIL-IIIb-5  Editorialize the roles and functions of media in democratic society....

LESSON 2: THE EVOLUTION OF TRADITIONAL TO NEW MEDIA  Learning Competencies  Identify traditional media and new media, and their relationships. MIL11/12EMIL-IIIb-5  Editorialize the roles and functions of media in democratic society. MIL11/12EMIL-IIIb-6 Motivation: Media Then World Event April 14, 1912 Sinking of the RMS (Royal Mail Ship) Titanic “If the Titanic sank somewhere in the Atlantic Ocean, how do you think the news reached people in England and New York at that time?” “If the Titanic sank today, in what format would people receive or read the news?” Evolution of Media Prehistoric /Pre- Industrial Age (Before 1700s)  People discovered fire  developed paper from plants  forged weapons and tools with stone, bronze, copper and iron. Cave Paintings (35, 000 BC) Papyrus in Egypt (2500 BC) Papyrus in Egypt (2500 BC) Acta Diurna in Rome ( 130 BC) Acta Diurna was the first “newspaper”.  CLAY TABLETS In Mesopotamia (24 00BC)  The technology of creating carvings in a raised form and then applying ink to it to then stamp it onto blank white paper. Carvers would engrave the text or image on a block of wood in a raised form so that the part that they wanted to be black when they printed it was sticking out. They would then apply ink to the raised PRINTING PRESS letters and stamp it on paper. using wood blocks (220AD) https://sites.google.com/site/ historyofprinting/the-invention-of-wood-block-printing  These are folding books stemming from the pre-Columbian Maya civilization. Mayan paper was made out of the inner bark of wild fig trees, and the sheets were folded like an CODEX in the MAYAN REGION accordion. On this kind of paper the (5th Century) Mayas recorded their hieroglyphic writing, the only true writing system in the Americas before the European arrival. Dibao in China (2nd Century) -is the earliest and oldest newspaper in the world  Industrial Age (1700s-1930s) People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press).  -claims to be the oldest surviving English newspaper and the oldest continuously published newspaper in the UK, having been first published on 7 November 1665 as The NEWSPAPER- The London Oxford Gazette. Gazette (1640)  Is a mechanical or electromechanical machine for writing characters similar to those produced by printer’s movable Typewriter (1800) type. Telephone (1876) - is a telecommunications device that permits two or more users to conduct a conversation when they are too far apart to be heard directly. In 1876, Scottish emigrant Alexander Graham Bell was the first to be granted a United States patent for a device that produced clearly intelligible replication of the human voice.  Motion picture ph otography/ projection (1890) Motion picture, also called film or movie, series of still p hotographs on film, projected in rapid succession onto a screen by means of light. Because of the optical phenom enon known as persistence of vision, this gives the illusi on of actual, smooth, and continuous movement.  A printing press is a device for applying Printing press for mass pressure to an inked surface resting production upon a print medium (such as paper or cloth), thereby transferring the ink (19th Century)  Commercial Motion Picture (1913) 1913 was a particularly fruitful year for film as an art form, and is often cited one of the years in the decade which contributed to the medium the most, along with 1917.  Motion Picture with sound (1926) A sound film is a motion picture with synchronized sound, or sound technologically coupled to image, as opposed to a silent film. The first known public exhibition of projected sound films took place in Paris in 1900, but decades passed before sound motion pictures were made commercially practical. Telegraph 1830’s and 1840’s Samuel Morse (1791-1872) Apparatus used to communicate at a distance over a wire. Usually uses Morse Code. Telegram  Is a message sent by a telegraph, which is also called a wire.  It is a way of communicating important information quickly and concisely.  is a piece of stiff paper that can be used to Punch card contain digital information represented by the presence or absence of holes in predefined positions. The information might be data for data processing applications or, in earlier examples, used to directly control automated machinery.  Electronic Age (1930s-1980s) The invention of the transistor ushered in the electronic age. People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long distance communication became more efficient.  Television 1941 Transistor Radio Large Electronic UNIVAC (1951) EDSAC (1949) Computers Universal Automatic Electronic Delay Computer I (the 1st Storage Automatic general purpose electronic digital Calculator by computer by J. Presper Maurice Wilkes Eckert and John Mauchly.  Mainframe Computers IBM 704 (1954)  PROJECTOR OHP Overhead Projector  Information Age (1900s-2000s)  The internet paved way for faster communication  the creation of social network.  People advanced the use of microelectronics  invention of personal computers  mobile devices and wearable technology.  Voice , image, sound and data are digitalized.  TABLETS (1993) Portable computers- laptops (1980)  Internet Explorer (1995 ) MOSAIC (1993) Blogspot (1999) 2002 2004 2003  2003 2005 2006 1996 1995 2013 2007 What’s up in the future ?  Knowing Your Media at Different Ages. Find your partner. Prepare one (1) whole sheet of paper. Complete the matrix shown in the next slide. AGE What What What format/equipment format/equipment format/equipment did people use to did people use to did people use to communicate with store information? share or broadcast each other? information Pre – historic Age Industrial Age Electronic Age Information Age Given the available media that we now have in the world, what are its roles and functions in a democratic society? Roles and Functions of Media in Democratic Society  provides opportunities for people to communicate, 1. Channel share ideas, speculate, tell stories and give information  exposes corrupt practices of the government and the private sector. Creating a space wherein governance 2. Watchdog is challenged or scrutinized by the governed. It also guarantees free and fair elections.  acts as a gateway of information for the society’s consumption. Also, it 3. Resource becomes a keeper of center memories of the community, preserver of heritage and source of academic knowledge.  through its diverse sources or formats, it 4. Advocate bridges the gap of digital divide. In what way does media affect your life (personal, professional, academic, social, others)?  APPLICATION Make a timeline of your exposure to traditional and new media using any timeline application app. You may use canva.com or creately.com. Upload your output to your ePortfolio. Rubrics in Timeline 5 4 3 2  Licuanan,P.B.(2016). MEDIA AND INFORMATION LITERACY TEACHING GUIDE. Quezon City: CHED. https://www.britannica.com/art/cave-painting https://cerjinn.wordpress.com/2017/07/20/first- References blog-post/ CHED with Collaboration with Philippine Normal University. Teaching Guide for SHS, Media and Information Literacy