Unit 2: The Evolution of Traditional to New Media PDF

Unit 2 The Evolution of Traditional to New Media Learning Objectives: Identify the differences between traditional and new media. Recognize the strengths and limitations of new media. Participate responsibly in new media platforms. Table of contents 01 Traditional and New Media 02 Th...

Unit 2 The Evolution of Traditional to New Media Learning Objectives: Identify the differences between traditional and new media. Recognize the strengths and limitations of new media. Participate responsibly in new media platforms. Table of contents 01 Traditional and New Media 02 The Role of Media in Society 03 The Internet of Things 01 Traditional and New Media  Whoa! This can be the part of the presentation where you introduce yourself, write your email…  It sank in the early morning hours of 15 April 1912 in the North Atlantic Ocean. Sinking of the RMS (Royal Mail Ship) Titanic If the Titanic sank today, in what format would people receive or read the news? Take a look LET'S PUT IT THIS WAY  Pre-1700s Pre-Industrial Age Cave painting was the earliest example of media discovered and believed to be around since 35,000 Papyrus BC. Codex Also known as the prehistoric age. Other examples of media in this period are the papyrus and codex.  Pre-1700s Pre-Industrial Age Example: Cave paintings People discovered fire, (35, 000 BC developed paper from plants, and forged weapon and tools with stone, bronze, and iron  1700s to 1930s Industrial Age Responsible for the widespread dissemination of information. The most notable invention is the printing press. Other inventions were telegraph and the telephone, which allowed real- time communication across great distances.  1700s to 1930s Industrial Age People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press). 1700s to 1930s Industrial Age  1930s to 1980s Electronic Age Allowed mass media to take form the invention of the transistor. Responsible for the widespread dissemination of information.  1930s to 1980s Electronic Age Allowed mass media to take form the invention of the transistor. The earliest electronic devices that used this invention were the transistor radio and the television in 1941. Electronic Age  1980s to 2000s Information Age The birth of the internet. The invention of computing devices such as personal computers, smartphones, tablets, and wearable devices. Most notable for the use of social media websites. 1980s to 2000s Information Age Which Type of Media Am I? How does the type of media channel affect information dissemination? You are tasked to report on the Halloween stampede incident in Itaewon, Korea, in 2022. You have to ensure that all the information you present is accurate and comes from a reputable source. Which social media platform would you use to verify information? Whose social media accounts will you rely on? 02 The Role of Media in Society The Influence and Roles of Media in Society The influence and roles of media in society were revolutionized in the industrial age. Digital media is used in a variety of ways depending on the needs of an individual or a group.  E-governance The E-Governance is defined as the use of information and communication technology (ICT) to provide government services, information exchange, transactions, integration of previously existing services, and information portals. E-governance a. Government-to-citizen (G2C) – The citizens have access to public services online. b. Government-to-business (G2B) – It caters the business community and makes it convenient for them to deal with business documents. c. Government-to-employee (G2E) – This covers assistance to government employees. d. Government-to-government (G2G) – This can be at the local or domestic level. Social Media Other entities such as business organizations, government, political, and entertainment personalities also use it heavily. It is powerful when used correctly and catastrophic when misused. Using this platform highly influences how followers think and react to issues and topics which may or may not be relevant to how they function in the society. Digital Media Digital media is any kind of media which can be processed, analyzed, stored and distributed by electronic digital machines or devices. Digital Media is similar to traditional media in terms of its ability to deliver content and value to audience or potential customers but it differs in the fact that it is totally digital in nature, its effectiveness can be measures easily and it is highly interactive and shareable. 03 The Internet of Things  The idea of having everything interconnected into a network is a concept that is rapidly gaining popularity in this age of advanced technology. With the introduction of “The Internet of Things”, these objects are no longer just tools to complete tasks, but are part of a larger network where they can send and receive data. Internet of Things Refers to the digitally connected universe of smart devices. These devices are embedded with internet connectivity, sensors and other hardware that allow communication and control via web.  Internet of Things This concept gained popularity in the early 1990s. The term Internet of Things or IoT was coined by Kevin Ashton, who is a co-founder of MIT’s Auto-ID Center. Its premise is to connect everyday objects to a computing device to analyze and produce useful information.  Internet of Things A light bulb can now be connected to via a wireless network in order to be switched on or off, change colors, or adjust its brightness. Thermostats can also be connected to smartphones using a Wireless Network Connection so that temperatures can be adjusted using an application.  Smart home A smart home refers to a convenient home setup where appliances and devices can be automatically controlled remotely from anywhere with an internet connection using a mobile or other networked device.