Evolution of Traditional to New Media PDF

 At the end of the discussion, the students will be able to:  Know the 3 stages of Traditional Media;  Explain the difference between the traditional media and new media;  Realize the importance of Evolution of traditional media to New Media...

 At the end of the discussion, the students will be able to:  Know the 3 stages of Traditional Media;  Explain the difference between the traditional media and new media;  Realize the importance of Evolution of traditional media to New Media 2  Traditional media encompass the earliest precursors of print from the prehistoric age to the third generation of computers in the Electronic Age, beginning in 1830 up to 1989 when the World Wide Web was invented by Tim Berners-Lee. use a “one-to-many” mode of communicating its contents 33 44  HISTORICAL MEDIA FORMS SPANS/PEOPLE/PLACES Word of Mouth Pre-historic human Cave Paintings Pre-historic human Sumerians, Babylonians Clay tablet, clay cylinder in ancient history Scroll, Papyrus sheet Egyptians Alphabet spread by Tablet, roll Phoenicians Tablet, roll, codex Greeks Roll, codex, diptych, wax Greeks tablet 5  HISTORICAL MEDIA FORMS SPANS/PEOPLE/PLACES Roll and codex Romans Paper, a Chinese invention that had made its way into Islamic world by the century, reaches Europe Handwritten books, manuscript Monks in the middle Ages 1452- Movable type of Printed books printing press invented Medium for dissemination of entertainment, information, Chapbooks and (generally unreliable) (small paper-covered history to the common booklets) people, especially in rural areas Since 1700, the medium of Newspapers journalists 6  In the Prehistoric age, the head of the family, for example, gathered the family members and talked to them on hunting and food gathering matters. 77 Books used to be just one-copy affair and not everybody had access to them. During the middle ages, in some medieval libraries, a book was chained to a table to ensure its accessibility to the reader and its safety from thieves. 88 Johann Gutenberg  was the inventor of a movable-type printing press, based on a Rhenish wine press and using ink that clung to the metal type and produced color fonts. Printing Press  a mechanical device for applying pressure to an inked surface resting upon a print medium (such as paper or cloth). 99 Those who have read a new book can come together and discuss its contents. It takes time for the discussion points to reach the author unless the discussants sent their reviews or feedbacks to the author. The printing press also ushered in pamphlets and newspapers that were readily accepted by people because they were informed and updated on news and ideas around them. 10 10  MEDIA FORMS YEAR Periodicals Magazine and scholarly journals 1830- wireless communication signals 1895- the lumiere brothers invents a portable motion- picture, film processing unit and projector called Cinematographe that presented a projected motion picture to an audience of more than one person RADIO, TELEVISION, MOVIES 1897- first rotating cameras used for film-making 1901- the first audio receiver, successfully received a radio transmission 1907- Color photography invented Auguste and Louis Lumiere 11  MEDIA FORMS YEAR 1910- Thomas Edison demonstrated the first talking motion picture 1912- Motorized movie cameras inventor replaces hand-cranked cameras 1916- Invention of radio tuners that receives different RADIO, TELEVISION, MOVIES broadcast from stations. 1921- Artificial life begins- the First robot is built. 1927- Radio becomes a national medium in U.S 1927- Philo Taylor Farmsworth invents a complete electronic TV system 12 is a period of history that encompasses the changes in economic and social organization that began around 1760 in Great Britain. 13 13 Inventions built on top of other inventions in the Industrial age from the Leyden jar in 1745 until Farmsworth’s electronic TV system in 1972. Radio and television radically changed the ways of communicating information and knowledge. Huge changes in agricultural methods made the Industrial Revolution possible. This agricultural revolution started with changes in farming in the Netherlands, later developed by the British. 14 14  Invented by Louis Lumière and Antoine Lumière  are designed to record a succession of images on a reel of film that is repositioned after each exposure. 15 15 The Autochrome Lumière is an early  The sterling camera and film color photography process patented in company made the first motorized 1903 by the Lumière brothers in France movie camera in 1912. and first marketed in 1907.  Replaces the hand-cranked camera. 16 16 The early history of radio is the history of  George Devol invented the first technology that produces and uses radio digitally operated and instruments that use radio waves. programmable robot in 1954. 17 17 Radio broadcasting in the United  was first successfully States has been used since the early demonstrated in San Francisco on 1920s to distribute news and Sept. 7, 1927 by Philo Taylor entertainment to a national audience Farnsworth 18 18  1930- the “differential analyser” or analog computer is invented by Vannevar Bush at MIT in Boston 1941- KonradZuse’s Z3 is Computers the first computer controlled by software 1942- John Atanasoff and Clifford Berry build the first electronic digital computer Audio, visual, audio- Used in U.S. armed forces visual forms, during World War II as microforms instructional tools Databases 1960’s 1961- Information Television explosion is coined. 19 Add a Footer 20 20 The “one-to-many” model still holds the true with radio and television at the onset of the Electronic Age. At first, one only had to listen to the radio or change stations to one’s liking. It is also the same with television: one sits and watches what is on screen or switches channels to see what is going on in other places. 21 21 EVOLUTION OF T R A D I T I O N A L M E D I A TO NEW MEDIA 1998 until CD-ROMS the mid- 2000s Electronic Idea started books and in the 1930s NEW MEDIA journals Fourth generation CD-i until 1998 New The internet (Information) Age 22 Use a “many-to-many” mode of communicating its contents. In the wake of digitization brought about by many devices with computing capacity, people became more interactive. Mobile phones in the New (Information) Age have been made so smart that people can collect data about almost anything, give their input, and disseminate the information just as fast as they gather it. 23 23 The word viral has come to mean circulating rapidly on Facebook, Twitter, Instagram, and other social media apps in the internet with its millions of netizens. The “many-to-many” communication paradigm has become a “peer-to- peer” model due to the sharing of content, collaboration of creative minds, and interaction amongst people media in newspaper 24 24 25  Is also known as Information Richness Theory  Is a framework used to describe a communication medium’s ability to reproduce the information sent over it. In a sentence MRT means “a medium fits with a task”. New media serve the task of living in a democratic society very well. 26 26 was developed by Richard L. Daft and Robert H. Lengel The ability of information created on the medium to reduce equivocality and is based on four criteria  Speed of Interaction  Cue Multiplicity  Language Variety  Personal Focus 27 27  Synchronicity describes the ability of the medium to create the sense that all participants are concurrently engaged in the communication event.  The theories on media richness and media synchronicity evolved out of what Kock (2005) calls “Our biological communication apparatus”. 28 28  We humans still cope with increased mental effort to achieve clarity in communication with the use of continuously improved communication technology tools. 29 29