SKEMA Business School Leadership Session 5 PDF
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SKEMA Business School
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This document is a set of lecture notes from a SKEMA Business School session on leadership, group presentations, and communication methods. It discusses the HLBT method for communicating in public and explores different organizational cultures.
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SKEMA BUSINESS SCHOOL Leadership: Session 5 GROUP PRESENTATIONS HLBT METHOD FOR COMMUNICATING: IN PUBLIC ▶H ook: This is to grab the attention of the audience (i.e. something interesting) ▶L ook: To explain briefly at the beginning of presentation what you are going to talk about ▶B ook: The...
SKEMA BUSINESS SCHOOL Leadership: Session 5 GROUP PRESENTATIONS HLBT METHOD FOR COMMUNICATING: IN PUBLIC ▶H ook: This is to grab the attention of the audience (i.e. something interesting) ▶L ook: To explain briefly at the beginning of presentation what you are going to talk about ▶B ook: The details, theory, facts, method, etc… (the boring part) ▶T ook: To convince or persuade the audience that what you have just told them is important and useful. Session 3: Session 3 – Leadership and Organizational Design and Culture What type of Followers are needed for each Organizational Culture? What type of Leader is needed for each culture? (Readings from Diagnosing and Changing Organizational Cultures, by Cameron and Quinn and Clawson Chapter 22) Organizational Culture and Assessment Instrument (to be done in class). Organizational Culture Model, Using the Competing Values Framework Model. The Clan Culture: Interpersonal Relations, Teams, Personnel Development The Adhocracy Culture: Innovation, the Future, Continuous Improvement The Market Culture: Energizing Employees, the Competition, Customer Satisfaction The Hierarchy Culture: Coordination, the Control System, Acculturation THE GLOBAL BUSINESS LEADER Environmental Factors/Issues SELF OTHERS/PEOPLE TASK ORGANIZATIONAL CULTURE FILL OUT THE OCAI ▶Fill it out as if it was your perfect company ▶100 points divided between ▶A ▶B ▶C ▶D PERSONNEL DEVELOPMENT FUTURE TEAMS INNOVATION FLEXIBILITY AND DISCRETION CLAN ADHOCRACY INTERPERSONAL CONTINUOUS RELATIONS IMPROVEMENT INTERNAL EXTERNAL A B D C COORDINATION ENERGIZING EMPLOYEES HIERARCHY MARKET CONTROL STABILITY AND CONTROL CUSTOMER SYSTEM SATISFACTION ACCULTURATION COMPETITION What type of Leader do we need in each culture? Adhocracy? Market? Hierarchy? Clan? INFLUENCE AND PERSUASION ▶What is the main difference between Influence and Persuasion? INFLUENCE ▶Influence is an Umbrella Persuasion term, and persuasion is part of influence. ▶Persuasion requires communication, and seeks attitude change. TWO MODES OF THINKING: THE DUAL PROCESS APPROACH ▶There are two relatively distinct modes of thinking that a person may employ: Routes and % of time Central Route Peripheral Route people think using this 20% 80% route Thinking Mode Systematic (Neo-Cortex) Heuristic (Limbic System) Arguments Cues Influence Tool (Hard Thinking) (Lazy Thinking) Magnitude equal equal Persistence longer shorter Resistance stronger weaker Prediction higher lower HEURISTIC INFLUENCE CUES: THE CLARCCS CUES ▶Comparison. When Others Are Doing It, You Should, Too. ▶Liking. When You Like the Source, Do What Is Requested. ▶Authority. When the Source Is An Authority, You Can Believe It. ▶Reciprocity. When Someone Gives You Something, You Should Give Something Back. ▶Commitment/Consistency. When You Take A Stand, You Should Be Consistent. ▶Scarcity. When It Is Rare, It Is Good. 12/11/2024: Session 5 Organization Assessment Focus on having an organization that has a culture that you share. Group Presentation Method: HLBT How does it work? HLBT is not in chronological order. Cronological order would be LBHT, where L= Look: explaining what we are doing today. Define it in a narrow way. The presentation with last 10 minutes. T=took: how do I convince the audience to tell it is useful, important and interesting. L=Look= what we are gonna talk about B=Book=Boring part; Details, Paints, Model, Facts H=Hook=Grab people attention, what can I use? What can I put in my presentations to grab attention: questions (questions that people wanna know the answer to). Story, has to be personal, the easiest one to tell. Pictures & Videos. Games¸Music, Roleplay; Audience Involvement. An object, could be people. Cliffhanger: oh, what’s going to happen right now? Cliffhanger is a technique employed for television: to be continued tomorrow…(you should try to use this: before finishing the presentation we can try to answer the following three questions). PUT AN AGENDA ON THE PRESENTATION. Hook has to be done between 6 and 8 minutes. Took=Convince or persuade the audience that you have told them is interesting and important. TRIAD Principle: Greeks…TRI concerning communication? We should have 3 points. Which ones are the most interesting points? Session 3: Diagnosing Organizational Change (Cameron and Quinn) These two guys did an organizational change assessment of half of the Fortune 500 companies. The took business schools graduates and they brainstored Managing the Future: there are 4 organizational cultures: Adhocracy, Market, Hierarchy and Clan The A culture is the one of the master’s students. The A culture: CLAN=family culture, in this type of culture we need a leader (parent). Which is the glue that holds that culture together? Glue=Loyalty, what happens in Vegas stays in Vegas. Things happen in a family, but it stays in the family. LOYALTY IS THE MAIN VALUE ADHOCRACY= Informal, we have ad-hoc groups in startups, you make groups with specific purposes but they disappear once the objective is reached. Synonim of ad-hoc groups=innovation. Visionnaire Leader, we need an entrepreneur as a type of leader. The Glue is innovation MARKET CULTURE= the glue is winning. Leader=Coach HIERARCHY= Leader=Administrator, the glue=rules and procedures/policies. Every culture is different, in the figure above. In the “preferred” column, you should state how the culture should be improved. The red line is “now”, the green line is the “preferred”. F.e. the pharma industry is really complicated and there are many procedures, they do not create new drugs because it is too expensive. Fortune 500 companies, the biggest problem was concerning on B, they should focus on improving B. If a culture is a square, 25 each, is a bad thing because PEOPLE DON’T KNOW WHERE THEY ARE, THEY DO NOT HAVE AN IDENTITY. Therefore, the focus will be on 3 things B IMPROVEMENT: Future, Innovation and Continuous Improvement. A CULTURE: focused on people D Culture: Rules, Procedures, Control systems, coordination B+C are not looking inside the organization, they look outside the organization. B culture (start-ups) look at TRENDS. (AI is the trend today) Market culture focuses on competition, we are interested in customers. How can you manage the future? Car industry → EV or normal vehicles. Maintenance is more expensive on EV. Innovation: R&D, investments, f.e. Minnesota mining manufacturing (3M): they tried to create a glue. The people at 3M have one day per week to do whatever they want. Continuous Improvement : are you more likely to buy a product which is new? Yes… Continuous Improvement is getting rid of the things we do bad and focus on the activities that we do at best. MARKET CULTURE: 1. Customer satisfaction: it costs too much for companies, in terms of resources and money. How can we improve customer satisfaction? Collect Data, After Sales Services, get bonuses to customers that buy certain products. 2. Competition: easiest way to manage competition. Understand what competition is doing really well and why. Benchmarking is key in competition. 3. Energyzing employees: people get tired, in the market culture we have a lot of sales people that get tired really easy. HIERARCHY CULTURE (Usually companies have it) 1. Acculturation: culture, how can we help foreigners to become part of the French culture? Acculturation=Integration. Acculturation explains people how we do things around here. “Buddy System” like KPMG. 2. Control System: Walmart, it does not appear in France because it is a red ocean in France (distribution), the profit margin is so bad. One of the reason of Walmart’s success is control system. Walmart spends less money on storage. If people pervceive they are controlled → bad things. British Airways put in place a clock-in machine, which was hated by employees. Working on control systems means not giving the impression to people that we are controlling them 3. Coordination: we need to avoid silos perspective; we need communication and coordination across functions. CLAN CULTURE 1. There must be good relations, personal development has to be achieved. Southwest: employees first, customers seconds. How can you prove it? After 9/11 they gave a pay increase to employees. They offered vacation to employees at Christmas time. This involved no strikes.