Opportunities, Challenges, and Power of Media and Information PDF

MELC OPPORTUNITIES, 12 CHALLENGES, AND POWER Of Media and Information INFORMATIONAL (SOCIAL MEDIA AND TGE WEB) Today the World Wide Web is at the forefront of information providers given its multimedia format which have “enriched information through synergy of text, audio, image, and vi...

MELC OPPORTUNITIES, 12 CHALLENGES, AND POWER Of Media and Information INFORMATIONAL (SOCIAL MEDIA AND TGE WEB) Today the World Wide Web is at the forefront of information providers given its multimedia format which have “enriched information through synergy of text, audio, image, and video (Liquigan, 2016).” Aside from the Web, one of our most accessed sources of information is social media. Study the table below for the challenges and opportunities that you as a netizen face during your engagement with social media (Liquigan, 2016). FIGURE 1. THE CHALLENGES/OPPORTUNITITES OF SOCIAL MEDIA In terms of: Challenges/ opportunities Collabo- Projects enable the The joint effort of rative joint and simultaneous many actors leads to a better outcome than Projects creation of content by any actor could achieve many end-users individually The social media customers who turn out equivalent of personal to be dissatisfied by the web pages from personal company’s offering may Blogs diaries describing the decide to engage in virtual author's life to summaries complaints in the form of of all relevant blogs which results in the information in one specific availabilty of damaging content area information in online space FIGURE 1. THE CHALLENGES/OPPORTUNITITES OF SOCIAL MEDIA In terms of: Challenges/ opportunities applications that social enable users to high popularity, network connect by specifically among -ing creating personal younger internet sites information users profiles. on the positive side, in terms main objectives of the high popularity of content communities of content communities makes content is the sharing of them a vey communi media content attractive contact between users -ties channel for many firms. On the other hand, still because of all the information and data right at the audience’s disposal, Cybercrime has also been one of the greatest challenges in media and information. According to the Department of Justice, Cybercrime is “a crime committed with or through the use of information and communication technologies such as radio, television, cellular phone, computer and network and other communication device or application.” According to the 2001 Budapest Convention on Cybercrime, criminal offenses in cyberspace include: 1. offenses against the confidentiality, integrity and availability of computer data and systems; 2. computer-related offenses; 3. content-related offenses; and 4. offenses related to infringements of copyright and related rights OPPORTUNITIES, CHALLENGES, AND POWER OF MEDIA AND INFORMATION Economic - Due to the impact of social media as a new medium, (Business the relationship between brands and consumers have and changed a lot. Now, through social media marketing, Marketing) business owners can connect with their target consumers for free through using social media platforms like Facebook, Twitter, etc., and can significantly lower their marketing costs. - However, its opportunities are also its disadvantages. First, because connection to customers is put on a priority, you may have to spend more time being active in social media answering queries. Competitors may also be lurking around studying your business.  OPPORTUNITIES, CHALLENGES, AND POWER OF MEDIA AND INFORMATION - Media and information have made a radical impact on education (Gonzales, 2016).Today, learning has never been Educational easier and faster. -At present, the advancement in media tools and information dissemination has made learning and education resources more open and freer for public use. - One of the growing trend in education is distance or online learning where students need not attend classes physically, instead, register to online courses or programs and attend in such even in the comfort of their homes. - The term MOOC was coined during the course "Connectivism and Connective Knowledge" by Dave Cormier, from the University of Prince Edward Island (Canada). This is an nline course aimed at large-scale interactive participation and open access via the web.  OPPORTUNITIES, CHALLENGES, AND POWER OF MEDIA AND INFORMATION -Through media and more information provided to the Political public, a bigger platform for political discussions has (Politics also been opened. This validates that “the media assist and the working of a democratic system through facilitating Governance) free speech and unrestricted public debate (Coxall, et al, 2003).” - On the other way around, politics can also influence media as, at times, although not explicitly, powerful political figures and even the government can manipulate or influence media’s content. - In example of this is what we call propaganda, a communication that is primarily used to influence an audience and further an agenda thus, information may be made incomplete, twisted, or presented selectively OPPORTUNITIES, CHALLENGES, AND POWER OF MEDIA AND INFORMATION - Citizen Journalism trends is brought about by Social (Citizen advancements in technology and the fast and Engagement widespread dissemination of information. As defined by and Encyclopedia Britannica, citizen journalism is Social “journalism that is conducted by people who are not Change) professional journalists but who disseminate information using Web sites, blogs, and social media.” -There is also a call for social change. Social marketing refers to using business and marketing techniques to encourage people in adopting certain behaviors that would lead to better physical and mental health, and eventually to wide-scale social change. MELC 13 CURRENT AND FUTURE TRENDS OF MEDIA AND iNFORMATION Media and information, much like almost anything in the world, is a dynamic and developing entity. It is ever-changing in nature – a product of continuous improvement. MASSIVE OPEN ONLINE COURSES EDUCAUSE, a nonprofit organization composed of IT leaders and professionals, defines MOOC as “a model for delivering learning content online to any person who wants to take a course, with no limit on attendance.” Furthermore, MOOCs can be characterized by the following: 1. A revolutionary approach to education that transitions from physical setting to a virtual set-up 2. A kind of learning that is facilitated online, breaking the norm of having to physically go to traditional schools or universities for higher education 106 3. Utilizes information technologies like analytics to help instructors evaluate their students’ learning 4. Emphasizes connectedness (Gonzales, 2016) 5. MOOCS are asynchronous, openaccess, Web-based  There is a distinction though as to whether an online learning material or program is considered as a MOOC. Here are a number of features that are typically required for a course to be considered a MOOC: 1. Massive - It should allow access to a very large number of students, much larger than a face-to-face class, or a traditional online course. It can even reach up to 500,000 learners or more! 2. Open – It does not have an admission process nor qualifications to be able to register or enroll. MOOCs being open also means free and open access to educational resources hosted in varied online places. 3. Online – The course is done remotely via the Internet and does not require physical attendance at a classroom which also means that anyone from anywhere around the world with an Internet connection can avail of these courses. 4. Courses - It should have learning objectives to be achieved by students after certain activities within in each period of time. WHAT ARE THE ADVANTAGES AND DISADVANTAGES OF MOOCS? ACCORDING TO PRATT (2023): Here are the advantages of MOOCs: Flexibility Personalized and customizable learning paths. Extended community Cutting-edge curriculum Greater access to high-quality instruction. Here are the disadvantages of MOOCs: A potential for a disconnected and/or boring experience. A mismatch with personal learning styles. The high degree of required self- motivation and self-discipline A lack of direction Undetermined and questionable quality. Mixed reception in the job market  WEARABLE TECHNOLOGY EARABLE TECHNOLOGY Also known as wearables or fashion technology, wearable technology is a general term which encompasses a field of smart devices that are worn on the body. This technology is also considered as a trend in media and information According to Wearable Devices magazine (Liquigan, 2016), the characteristics of wearable include the following: 1. Performing computer-related tasks such as laptops and mobile phones 2. Provide sensory and scanning features 3. Have some form of communication capability and will allow the wearer access to information in real time 4. Data-input capabilities 5. Local storage capabilities See the following examples of wearable technology: FITNESS SMART WIRELESS SMART WATCH TRACKER GLASSES HEARABLES  3D ENVIRONMENT 3D or three-dimensional in its literal sense refers to anything that has a width, height, and depth (Gonzales, 2016). The physical world, the realm we live in including us humans, are examples of 3D environments. This technological concept of a 3D environment is explored to imitate and simulate the physical world through media. Most common examples of this are computer animations in video games and TV shows, 3D films, 3D printers, etc.  UBIQUITOUS LEARNING Ubiquitous Learning or u-learning is a kind of e-learning experience that “implies a vision of learning which is connected across all the stages on which we play out our lives. Learning occurs not just in classrooms, but in the home, the workplace, the playground, the library, museum, and nature center, and in our daily interactions with others (Bruce, 2009).” Compared to mobile learning and e-learning, it is a more context-based approach and more adaptive to the needs and pacing of the learner.  PAPERLESS SOCIETY A call for faster transactions and greener mechanisms brought paperless transactions as a viable and useful practice in society. A paperless society is a society where communication and transactions are done electronically or digitally, and all forms of printed communication have become obsolete. example: THANK YOU! Tol, Nakinig ka ba?