Principles Of Marketing 3rd Quarter Exam 2024-2025 PDF

TABLE OF SPECIFICATIONS PRINCIPLES OF MARKETING THIRD QUARTER EXAMINATION SY 2024-2025 R...

TABLE OF SPECIFICATIONS PRINCIPLES OF MARKETING THIRD QUARTER EXAMINATION SY 2024-2025 R U Ap An E C 30% 50% 20% PERCENT DISTRIBUTION TOTAL % % % % % % TOPIC AND LEARNING ITEM PLACEMENT COMPETENCIES Chapter I: Marketing Principles, Goals & Approaches A.​ An introduction to Principles of Marketing 1-4 5-9 14-15 16 33-35 15 B.​ Goals of Marketing C.​ Marketing Approaches D.​ Traditional Marketing Vs Contemporary Marketing Chapter II: Customer Relationship: Customer Service A.​ Concept of Relationship Marketing B.​ Benefits of Customer Relationship 10-11 17-21 36-40 12 C.​ Values of Customers D.​ Different Strategic and Marketing Planning E.​ Macro and Micro Environment Chapter III: Market Opportunity Analysis and Consumer Analysis A.​ Marketing Research B.​ Making Marketing Research-based Decisions C.​ Buying Behavior of Individuals 13 22-27 28-32 15 D.​ Market Segmentation E.​ Four types of Market Segmentation F.​ Market Segmentation Strategy G.​ Target Market Segmentation H.​ Market Positioning TOTAL 4 8 13 7 8 40 LEGEND:​ R – Remembering​ ​ Ap – Applying​ ​ ​ E – Evaluating U – Understanding​ ​ An – Analyzing​ ​ ​ C – Creating Prepared by: fnpa. sgd. 09/09/2024 Ms. Fatma Nashra P. Arah Subject Area Checked by: Mr. Emmanuelle M. Bayao Cluster Learning Area Inspected by: sgd_RIC_9/27/24 Mr. Ranier Cerna US Assistant Principal for Academics Ms. Salome I. Mamiit, MAEd School Principal