Newsletter Making PDF

# Introduction - A newsletter is a regularly distributed publication that is generally about one main topic of interest to its subscribers. - Newspapers and leaflets are types of newsletters. - For example, newsletters are distributed at schools to inform parents about things that happen in that sch...

# Introduction - A newsletter is a regularly distributed publication that is generally about one main topic of interest to its subscribers. - Newspapers and leaflets are types of newsletters. - For example, newsletters are distributed at schools to inform parents about things that happen in that school. # Newsletters - Newsletters must offer valuable information, and they should be short and to the point. - To accomplish that, know your audience, and offer them what they want. - Short, frequent newsletters that contain timely information are preferable to longer, infrequent newsletters. - Try to provide something for everyone by including a variety of short articles in each issue. - The variety increases the chance that at least one article will interest your audience and entice them to contact you. # Types - Newsletters are published by clubs, churches, societies, associations, and businesses - especially companies - to provide information of interest to members, customers, or employees. - A newsletter may be considered "grey literature". - Newsletters delivered electronically via email (e-Newsletters) have gained rapid acceptance for the same reasons email in general has gained popularity over printed correspondence. # Purposes - Some newsletters are created as money-making ventures and sold directly to subscribers. - Sending newsletters to customers and prospects is a market strategy, which can have benefits and drawbacks. - Public organizations emit newsletters in order to improve or maintain their reputation in the society. - General attributes of newsletters include news and upcoming events of the related organization, as well as contact information. # How to Write a Good Newsletter - **Consider your audience**. Before deciding on what content you need for your newsletter printing, take a moment to define your audience; gather demographics, and decide what topics will interest them. - **For instance**, an audience of mostly middle-aged women probably won't be interested in a detailed article explaining a product. Instead, choose a topic that will connect with them, specifically on a personal level. - **Choose your topic**. Include a variety of topics and sections that will make your newsletter more interesting to a variety of audiences. - **Just as a newspaper contains different sections**, your newsletter should incorporate similar sections such as a response section, letters to the editor, industry news, and featured articles. Include tips or customer reviews within boxes to break up the layout. # Plan Newsletter's Content: - Tips or how-to articles on getting more benefits from your products or services. - An editorial about a topic of recent interest. - Reviews of new products or announcements of new services. - Special promotions. - Customer news or success stories. - An employee profile or an interview with an expert. # Newsletter Guidelines - **Ask questions**. Keep all information accurate. Use the six questions to give your newsletter versatility: who, what, when, where, why and how. - **The best articles incorporate all six of these questions and answers**, if applicable. - **This may require some research such as interviewing**, but it is worth it if you want to make an effective newsletter with your audience's opinions expressed. - **Research your topic**. Writing subjectively can severely harm your credibility. Without proper research, you risk presenting incorrect or inaccurate information, which may offend or confuse your audience. - **Provide information** such as statistics, expert opinions, and quotes to prove the validity of your research. Make sure to give the source (e.g., magazine, website, book) credit where credit is due. - **Make it understandable**. Use concise and comprehensible vocabulary to ensure readability. Avoid verbose language. For instance, rather than using an adverb/verb combo, use a verb that denotes the same meaning. - **Use interesting headlines**. Write dynamic headlines by using action verbs that evokes curiosity. - **Without an interesting headline**, readers may skim over your articles, because they find it uninteresting. - **Headlines are one of the keys to creating loyal readers**, since a well-written headline means a well-read article means a well-read newsletter. - **Also, if any of your articles are more than a few paragraphs long**, use subheadings to break up the text. - **Proofread**. After writing your articles, proofread for typos and then edit all articles for consistency of tone and voice. - **Never leave proofreading to your spell and grammar check tools.** - **They are great for preliminary editing but poor substitutes for manual editing.** Have someone else look over your newsletter for typos, since you can easily skip over them after staring at the text too long. - **And don't forget that you can't edit enough.** Once you've thought you edited enough, go over it one more time. - **Even just a few typos will annoy readers enough for them to disregard you as a professional.**