Communication Media Lecture Notes PDF

Communication Media Lecture-1 1 Information Communication Technology What is a newsletter? A communication tool for sharing important information with a target audience. Often used for updates, announcements, or campaigns (e.g., fundraising, events). How to use them?...

Communication Media Lecture-1 1 Information Communication Technology What is a newsletter? A communication tool for sharing important information with a target audience. Often used for updates, announcements, or campaigns (e.g., fundraising, events). How to use them? Printed or Digital: Choose the format based on your audience. Print: Good for direct, personal delivery. Digital: Accessible as an e-publication, convenient for wider reach. When creating newsletter: Avoid cramming too much; leave white space. Use clear, readable fonts Columns are useful for incorporating images or diagrams. Avoid ALL CAPS Use Bold for headings instead of underlining. Use real photos rather than clip art to engage readers. 2 Information Communication Technology Posters Visual tool for attracting attention and publicizing events like sports, movies, or announcements. Easy to display in public places for maximum visibility. Key Elements for Different Types of Posters Sporting Event Poster Event Details: Name, date, time, and location Admission: Ticket prices, if any Contact Information: How attendees can reach out Additional Info: Availability of crèche or facilities for disabilities Movie Poster Visuals: Eye-catching image that reflects the genre (comedy, horror, sci-fi, etc.) Release Date: When the movie will be available Main Cast: Names of key actors to attract fans 3 Information Communication Technology Posters (Cont’d) Design Tips for All Posters Bold Headings: Grab attention with prominent titles Limited Text: Keep it concise and impactful High-Quality Images: Use relevant and clear visuals Readable Fonts: Large enough for readability from a distance 4 Information Communication Technology Websites Why use websites? Global Reach: Websites provide worldwide access without physical distribution. Cost Savings: No paper, printing, or delivery expenses. Options for Website Advertising Developing Your Own Website Resources Needed: Web designers, hardware, software Security: Programmers to protect against hacking and pharming Costly: Higher initial setup and maintenance costs Advertising on an Existing Website Outsource: Pay other websites to host ads for a quicker, less costly approach 5 Information Communication Technology Advantages and Disadvantage of Websites 6 Information Communication Technology Media Streaming Media streaming is when users watch movies/videos or listen to music on devices connected to the internet. There’s no need to actually download video or audio files. Streaming is a continuous transmission of video or audio files from a remote server where the files are stored. This means data is transmitted and played in real time. Unlike downloading which use up valuable storage space, it does not require the entire file to be stored on user’s HDD or SSD to use the file. 7 Information Communication Technology How Streaming works With streaming, the file is sent as a series of packets of data. Each packet is interpreted by the web browser. Streaming requires stable internet connection. Because the playback of the media files is usually much faster than the rate at which data is received over the internet, data packets are buffered in the computer. Buffering makes sure the video plays back smoothly without freezing. Having a large buffer will considerably reduce the possibility of freezing the play back. 8 Information Communication Technology  Streaming Data Packets Buffering of media stream 9 Information Communication Technology