Multicultural Diversity in the Workplace for Tourism Professionals PDF

Introduction of Culture Multicultural Diversity in the Workplace for the Tourism Professional Presented by: Mark Anthony R. Gomez At the end of this module, you should be able to: 1.Define culture 2. Discuss the significant elements of culture...

Introduction of Culture Multicultural Diversity in the Workplace for the Tourism Professional Presented by: Mark Anthony R. Gomez At the end of this module, you should be able to: 1.Define culture 2. Discuss the significant elements of culture 3. Differentiate the concepts of culture WHAT IS CULTURE? Culture refers to the socially constructed and learned ways of behaving and believing that identify individual and distinct social groups. It is a shared practice of a group of people. These may include the following: beliefs, values, knowledge, assumptions, experiences and ideas, customs, rituals, symbols, myths and legends of the people in the community, social activities, economics, politics, agriculture, industries, laws and ways of justice, security, health, environment, education, and religion. ELEMENTS OF CULTURE 1.Symbols 2.Language 3.Technology 4.Values 5.Beliefs 6.Norms SYMBOLS refers to anything that is used to stand for something else. It is anything that gives meaning to the culture. People who share a culture often attach a specific meaning to an object, gesture, sound, or image. LANGUAGE Is known as the storehouse of culture. It system of words and symbols used to communicate with other people. We have a lot of dialects in the Phillipines that provide a means of understanding. T E C H N O LO GY Refers to the application of knowledge and equipment to ease the task of living and maintaining the environment; it includes artifacts, methods and devices created and used by people VA L U E S Culturally defined standards for what is good or desirable. Values determine how individuals will probably respond in any given circumstances. BELIEFS Refers to the faith of an individual. They are conceptions or ideas of people have about what is true in the environment around them like what is life, how to value it and how one’s belied on the value of life relate with his or her interaction with others and the world. NORMS Specific rules/standards to guide for appropriate behavior. These are societal expectations that mandate specific behaviors in specific situations. 1. Proscriptive norm - defines and tells us things not to do 2. Prescriptive norm - defines and tells us things to do TYPES OF NORMS 1.Folkways - are also known as customs (customary/ repetitive ways of doing things); they are forms of norms for everyday behavior that people follow for the sake of tradition or convenience. 2. Mores - are strict norms that control moral and ethical behavior; they are based on definitions of right and wrong. 3. Laws - are controlled ethics and they are morally  TWO COMPONENTS OF CULTURE 1. Material Culture 2. Non-Material Culture  CHARACTERISTICS OF CULTURE 1.Culture is learned 2.Culture is shared 3.Culture is symbols 4.Culture is integrated 5.Culture is dynamic CHARACTERISTICS OF CULTURE 1. Culture is learned It is not biological; we do not inherit it. Much of learning culture is unconscious. We learn culture from families, peers, institutions, and media. The process of learning culture is known as enculturation. While all humans have basic biological needs such as food, sleep, and sex, the way we fulfill those needs varies cross- culturally. CHARACTERISTICS OF CULTURE 2. Culture is shared Culture is something that a group of people shares–it is shared practices and shared understandings. eople who are in the same culture are able to interact with each other without constant misunderstandings (for the most part) because everyone understands each other’s thoughts and actions. CHARACTERISTICS OF CULTURE 3. Culture is symbols A symbol is something that stands for something else. Symbols vary cross- culturally and are arbitrary. They only have meaning when people in a culture agree on their use. Language, money and art are all symbols. Language is the most important symbolic component of culture. CHARACTERISTICS OF CULTURE 4. Culture is integrated Culture is a complex system, made up of many parts that are interconnected and related to each other. Some examples of the parts of culture are education, technology, marriage, medicine, economics, family, beliefs and religion, government, and language. CHARACTERISTICS OF CULTURE 5. Culture is dynamic This simply means that cultures interact and change. Because most cultures are in contact with other cultures, they exchange ideas and symbols. THANK YOU FOR LISTENING!