Multicultural Tourism Practices PDF

CHAPTER 1 UNDERSTANDING CULTURE ART A short definition of these keywords, As mentioned by Price (2018) in his blog, followed by some examples of how these "The Importance of Art in our Society, " art can impa...

CHAPTER 1 UNDERSTANDING CULTURE ART A short definition of these keywords, As mentioned by Price (2018) in his blog, followed by some examples of how these "The Importance of Art in our Society, " art can impact a tourism professional in the is an expression of the creative ideas and workplace, their relationship with their imagination, and the artist can choose a colleagues, and how they handle medium to express their craft. These customers and other stakeholders. creations, physical objects or visuals, can be held, viewed, and reflect a society's CULTURE development at a particular period. The refers to the socially constructed and paintings, artifacts, clothing, music, learned ways of behaving and believing sculptures, dances, plays, literature, that identify individual and distinct social architecture, and other manl1made groups. It is a shared practice of a group creations hold meaning or significance to of people. These may include the a group of people. following: beliefs, values, knowledge, assumptions, experiences and ideas, customs, rituals, symbols, myths and BELIEF AND VALUES legends of the people in the community, Humans are social beings from birth. The social activities, economics, politics, circle of community grows from the agriculture, industries, laws and ways of immediate family to the extended family, justice, security, health, environment, to neighbours, to friends in school, to the education, and religion. church, and to other organizations. This circle grows through the years as a person establishes relationships with other ELEMENTS OF CULTURE ELEMENTS OF people. Each person has their own set of CULTURE values formed from childhood that will The selected elements of culture that impact the continue to change as they interact with tourism professional are the following: other people. Values are based on ethics, principles, 1. Art beliefs, standards, and qualities that a 2. Beliefs and Values person or a group of people may hold in 3. Geography high regard. The significant people who will mold the set of values of a person are 4. Language those who make an impact on their early 5. Law and Politics life and can guide the way how their decisions will be made in the future. 6. Religion GEOGRAPHY 7. Technology refers to the various forms of natural or 8. Social Organization man-made physical landscapes affected  by human activities and how people especially the debate or conflict among arrange the physical space around them. individuals or parties having or hoping to It includes buildings, roads, fields, cities, achieve power. and various land and water forms like RELIGION mountains, coastal areas, and any physical landscape that underwent Religion continuously offers a kind of artificial or natural change. philosophy that establishes a moral compass for anyone who seeks the truth. LANGUAGE It is commonly practiced by a group of is very important as this is how culture is people. It has also created cultural communicated to colleagues and expressions in many areas of life among customers. Transmission of culture from people. The dual roles of religion are one generation to another or from one essential in preparing social policies and member to other members of a group of reforms. people in a society is also done using language either written, spoken, or a combination of both. Culture is Based on the CIA Factbook updated last 2019, preserved, changed, or transmitted to the Philippines' religion distribution is colleagues and customers using enumerated below: language. 1. Roman Catholic, 80.6% 2. Protestant, 8.2% This includes the various LAW AND POLITICS Philippine Council of Evangelical Churches (2.7%), National Council of Churches in the As a professional, one must be aware of Philippines (1.2%), and other Protestants (4.3%) laws and politics that apply in the country where their work is undertaken, especially 3. Other Christian groups like Iglesia Ni Cristo in the delivery of products and services to and El Shaddai, 3.4% colleagues and customers. 4. Muslim, 5.6% 5. Tribal religions, 0.2%, Other, 1.9%, None, 0.1% LAW the system of rules which a particular SOCIAL ORGANIZATION country or community recognizes as regulating the actions of its members and Due to the tourism activities, there are which it may enforce by the imposition of changes in social structures within a penalties. tourism destination that impact various social organizations such as the family, the society, and the bigger community. POLITICS the activities associated with the governance of a country or other area, TECHNOLOGY Culture is Shared With the advent of the use of technology, many Culture is not something that an of the work by tourism professionals in various individual can pass to a person but is tourism enterprises have been replaced by some shared by a common group of people in a systems that have made the work faster and given area. Various elements such arts, more current. language, religion, values, and beliefs are all shared by one person to another, such as members of a family or a community. CHAPTER 2 These beliefs and practices are accepted by everyone equally. A group of people, Culture is Learned several households, a barangay, a district, through family interactions and a city, or a province may share some of continuous learning from older elements of culture. This shared culture is individuals. As a child's circle of what is transmitted to the other members acquaintances increases, they acquire of the community throughout the new skills and knowledge, but may forget succeeding generations. or replace old ones. Culture is taught through constant practice, reminder, and action, and elements like beliefs, ways of Culture is Transmitted life, and languages can be shared and The transmittal of culture can be done learned together. through practice, written form or verbal form. What is important is that there is a means or method used wherein the Culture is Social elements of culture are passed on to Cultural transmission requires other persons and other generations. interaction; it cannot be hidden or kept Usually, the patriarch or matriarch of the secret. Engaging with others broadens family is the holder of the family one's appreciation of values and practices. All these elders band together concepts, allowing culture to thrive. to ensure that there is continued practice Observing how others behave and make of the unique culture, whether it is a decisions influences individual beliefs formal or informal designation. If there is and values, shaping whether they no one to ensure that these elements are maintain or alter their cultural practices practiced these elements will die. On the over time. If the rationale behind a other hand, they may take another path practice is poorly communicated, future either adapt a more relaxed version or generations may fail to value it, leading to follow a practice of another group of a decline in cultural appreciation and people. retention. Culture is Continuous undertaken by a group of people. They can easily be identified as coming from a The transmission of the cultural elements particular region or province. It is part of of one group must be continuous from their life, from birth to death and all the one generation to the next. This will events that happen in between. Special ensure that there is a common events such as Holy Week differ from understanding of the practices, history, region to region, and this can be seen in and origin. Understanding the basis of the the way that we celebrate it. practice is critical as it explains the rationale for the practice. People want to know the reasons behind a practice, Culture is Changing especially the youth, when the oft- repeated question is "Why?" If there is no With the intersection of many variables resolution to this, there will be challenges across time and people, culture is bound as some people will refuse to practice it, to change. Developments in technology, leading to forgetting the practice government structure, laws, other altogether. elements, and even in people will give rise to changes in culture. For example, there may be more effective and more efficient Culture is Accumulative ways of doing something very traditional such as weaving a design from the With so much history in any society, handloom versus a machine that can do there is bound to be changes in culture the same in a shorter time. as compared to when it was initially practiced. The intensity is dependent on many things: the commitment of its followers, the number of followers, its Culture Varies from Society to Society documentation, the rationale of the practice, and even its interactions with Of the many sub-groups in a society, each other groups who may have a different one brings their own cultural mindset to a practice altogether. bigger community. Expect that there will be similarities and many unique practices within a given community and among the Culture is Integrated different countries also. Given these features of culture, a tourism professional Common practices bring people should be aware and liberal in together. It is a way of sharing with others considering the uniqueness and and making it easier for people to similarities of their colleagues and understand or give preference to others customers in the workplace. A tourism who share a common practice. There are professional should be very many practices that are uniquely understanding, open-minded, and does not insist on their cultural beliefs or practice on other people. CHAPTER 4 According to Israel (2012), a good example of this is when parents, who come from different TOURISM IN THE PHILIPPINES countries: In the last 10 years, roads in the have a child who was born in another country Philippines have improved greatly educated in different countries or went to school allowing people seamless land travel where there are international students. from north to south. Ferries and Roll- ons/Roll-offs (RoRo) transport cars and The term “multicultural” is also synonymous buses to connecting islands at an with the words: affordable price to customers. The same thing can be said about water and airline Culturally diverse travel. Pluralism Diversity Cross-culturalism Ethnic inclusiveness IMPACT OF TOURSIM DEVELOPMENT Ethnic mosaic Multiracialism Work applications are not confined anymore to the place of residence nor within the region but can be outside of the Multiculturalism region, island, or country. This concept is created when a set of beliefs and behaviors acknowledges and What does this mean for the customers? supports the existence of different They can travel to different places and communities within an organization or countries. Everything is within easy society, and as a result, acknowledges access because of technology. Social and values its sociocultural differences, media platforms and websites allow and promotes and facilitates its access to information. Circle of friends continued participation within an has grown as compared to 20 years ago. inclusive cultural framework that empowers everyone within an organization or society. THE RISE OF MULTICULTURAL DIVERSITY “The world is getting smaller” is not anymore, an impossibility but a reality. With this borderless Here are some of the examples of differences world, it has given rise to the Global Citizen, who that may cause misunderstanding in the is not confined to a being a “citizen of one workplace: country but one who can be considered a Beliefs “native” of several countries.” Religions Values  Languages ACKNOWLEDGE, ADAPT & ADOPT Traditions There is a need to acknowledge that every people have their own behaviors, attitudes and culture. There is no Learn to be Multicultural standard way of how a Filipino reacts or behaves. Learn A guide that helps us to be more RESPECT multicultural. There is no one superior or inferior culture. Tourism professionals should respect differences and similarities Multicultural Sensitive among cultural elements as this becomes Awareness based on a lot of interaction, an exciting way to know more about experience, and learning to equip tourism colleagues and customers. professionals with useful skills. LOOK looking at the total scenario as there may NURTURE be underlying factors that can contribute to the appreciation of the cultural Tourism professionals should nurture elements. themselves with new learnings and grow with the times as part of a changing LISTEN mindset. There are some cultural Listening to the discussion because elements that may no longer relevant, sometimes, verbal communication may some that are still relevant should be be a challenge due to accent, tone, or nurtured so that the distinct culture lack of proficiency with a common elements of the region/family are still language. present. CHAPTER 7 10 WAYS TOURISM PROFESSIONALS SHOULD HANDLE PEER DIVERSITIES 10 ways tourism professionals should handle customer or guest diversities 1. To always be yourself 2. Be a team player 1. In everything the first rule is to always 3. Become an Inspiration to others be professional in all your dealings 4. Engage your peers in cultural diversity with everyone. discussions. 2. Know your job with passion 5. Become a walking wikpedia 3. Learn how to be a good listener 6. Find time for your peers 4. Go beyond the basics of being 7. Include ahort three-minute diversity friendly. quotes/learnings in everyday meetings 5. Be efficient 8. Around the world in 12 months 6. Embrace all differences 9. Be discreet and sensitive 7. Understand to be understood 10. Celebrate each other’s diversities 8. Become a walking a Wikipedia 9. Observe the basic rules of CHAPTER 9 engagement WHEN YOUR SUPERIOR IS DIVERSE 10. Be yourself in everything be yourself WHEN YOUR SUPERIOR IS DIVERSE, FIVE RULES TO BE GUIDED BY TO MAKE YOUR CHAPTER 8 SUPERIOR FEEL AT EASE WITH Handling multicultural peer diversities 1. The boss is always right. INTRODUCTION 2. Be very observant. 3. Be inquisitive. Peers are people too, just like customers or 4. Respect his diversity. guests, except that peers are with you 8 5. Include your superior in all multicultural hours a day, 5 days a week, or at the diversity activities and discussion minimum, 170 hours a month. In many cases, you spend more time with your peers than with your loved ones and friends. Diversity among peers can either be much easier to handle or perhaps much more difficult to take. In both cases, it is because of the amount of time you spend with them. If you are a tourism professional, you should be able to handle peers’ diversity easily. CHAPTER 3 PRIMARY AND SECONDARY LABOR DIVISION WITH JOB TITLES