مصطلحات في التخصص - مدمج

‫ﻣﺤﺘﻮﯾﺎت اﻟﻤﺤﺎﺿﺮة اﻷوﻟﻲ‬ ‫ﻣﺻطﻠﺣﺎت ﻣﺗﻌﻠﻘﺔ ﺑﻌﻧﺎﺻر ﺗﺻﻣﯾم اﻟﺟراﻓﯾك‬ ‫‪ -‬ﺗﺻﻣﯾم اﻟﺟراﻓﯾك ‪Graphic Design‬‬ ‫‪ -‬ﻋﻧﺎﺻر ﺗﺻﻣﯾم اﻟﺟراﻓﯾك ‪Elements of graphic design‬‬ ‫‪ -‬اﻟﺧط ‪Line‬‬ ‫ ‬ ‫‪ -‬اﻟﺷﻛل ‪Shape‬‬...

‫ﻣﺤﺘﻮﯾﺎت اﻟﻤﺤﺎﺿﺮة اﻷوﻟﻲ‬ ‫ﻣﺻطﻠﺣﺎت ﻣﺗﻌﻠﻘﺔ ﺑﻌﻧﺎﺻر ﺗﺻﻣﯾم اﻟﺟراﻓﯾك‬ ‫‪ -‬ﺗﺻﻣﯾم اﻟﺟراﻓﯾك ‪Graphic Design‬‬ ‫‪ -‬ﻋﻧﺎﺻر ﺗﺻﻣﯾم اﻟﺟراﻓﯾك ‪Elements of graphic design‬‬ ‫‪ -‬اﻟﺧط ‪Line‬‬ ‫ ‬ ‫‪ -‬اﻟﺷﻛل ‪Shape‬‬ ‫ ‬ ‫‪ -‬اﻟﻣﻠﻣس ‪Texture‬‬ ‫ ‬ Graphic Design ‫ﺗﺼﻤﯿﻢ اﻟﺠﺮاﻓﯿﻚ‬ Graphic design is creating visual content by using elements like typography, colors, shapes, images, to create and combine symbols and other forms of visual representations to deliver an idea and communicate a message. ‫اﻟﺗﺻﻣﯾم اﻟﺟراﻓﯾﻛﻲ ھو ﻋﺑﺎرة ﻋن إﻧﺷﺎء ﻣﺣﺗوى ﻣرﺋﻲ ﺑﺎﺳﺗﺧدام ﻋﻧﺎﺻر ﻣﺛل اﻟﻛﺗﺎﺑﺎت‬ ‫واﻷﻟوان واﻷﺷﻛﺎل واﻟﺻور ﻹﻧﺷﺎء ودﻣﺞ اﻟرﻣوز واﻷﺷﻛﺎل اﻷﺧرى ﻣن اﻟﺗﻣﺛﯾﻼت اﻟﻣرﺋﯾﺔ‬.‫ﻟﺗوﺻﯾل ﻓﻛرة وﺗوﺻﯾل رﺳﺎﻟﺔ‬ Elements of graphic design ‫ﻋﻨﺎﺻﺮ اﻟﺘﺼﻤﯿﻢ اﻟﺠﺮاﻓﯿﻜﻲ‬ A set of tools used to build the perfect graphic design. Every single piece of design is trying to communicate a message. d ‫ﺤﺎول‬e ‫ﻢ‬W‫ اﻟﺘﺼﻤ‬c\ ‫ _ﻞ ﺟﺰء‬.^\‫\[ اﻟﻤﺜﺎ‬W‫ﻢ اﻟﺠﺮاﻓ‬W‫ﻣﺠﻤﻮﻋﺔ ﻣﻦ اﻷدوات اﻟﻤﺴﺘﺨﺪﻣﺔ ﻟﺒﻨﺎء اﻟﺘﺼﻤ‬.‫ﻞ رﺳﺎﻟﺔ‬W‫ﺗﻮﺻ‬ The elements of design are tools a designer use to craft meaning and bring clarity to a muddled mess of ideas. d o y‫ح ﻋ‬w‫ﺿﻔﺎء اﻟﻮﺿ‬t‫ و‬n‫ﺎﻏﺔ اﻟﻤﻌ‬W‫ﺴﺘﺨﺪﻣﻬﺎ اﻟﻤﺼﻤﻢ ﻟﺼ‬p n\ ‫ اﻷدوات اﻟ‬m ‫ﻢ‬W ‫ﻤ‬ ‫ﺼ‬‫ﺘ‬ ‫ﻟ‬ ‫ا‬ l ‫ﺎ‬‫ﻨ‬ ‫ﻋ‬ \.‫ﺸﺎ|ﻜﺔ ﻣﻦ اﻷﻓ~ﺎر‬z‫ﻣﺠﻤﻮﻋﺔ ﻣ‬ Line ‫اﻟﺨﻂ‬ Images ‫اﻟﺼﻮر‬ Shape ‫اﻟﺸ~ﻞ‬ Colors ‫اﻻﻟﻮان‬ Texture ‫اﻟﻤﻠﻤﺲ‬ Space ‫اﻟﻔﺮاغ‬ Typography ‫ﺘﺎ|ﺎت‬à‫اﻟ‬ Line: ‫اﻟﺧط‬ - The first and most basic element of design is line. d.‫ﻢ ﻫﻮ اﻟﺨﻂ‬W‫ اﻟﺘﺼﻤ‬c\ å‫أول وأﻫﻢ ﻋﻨ‬ - In Drawing line is the stroke of the Pen or pencil, But in graphic design It’s any connected points d d d ‫\[ ﻫﻮ أي ﻧﻘﺎط‬W‫ﻢ اﻟﺠﺮاﻓ‬W‫ اﻟﺘﺼﻤ‬c\ ‫ﻦ‬à‫ وﻟ‬،‫ﺔ اﻟﻘﻠﻢ أو اﻟﻘﻠﻢ اﻟﺮﺻﺎص‬íl ‫ اﻟﺨﻂ ﻫﻮ‬،‫ اﻟﺮﺳﻢ‬c\ ‫ﻣﺘﺼﻠﺔ‬ ‫ أﻧواع ﻟﺧطوط‬Types of line Types of line  Shape: ‫اﻟﺷﻛل‬ - Shapes help the designer to add interest or organize elements of design. They are not strictly ornamental, either, as shapes can have symbolic meanings, invoke feelings, or be used to direct the eye to the most important information. ً ‫ﻤﻜﻦ أن‬e ‫ﺚ‬W‫ ﺣ‬،‫ﺔ ﺗﻤﺎﻣﺎ‬W‫ﺴﺖ زﺧﺮﻓ‬û‫ _ﻤﺎ أﻧﻬﺎ ﻟ‬.‫ﻢ‬W‫ اﻟﺘﺼﻤ‬l‫ﻢ ﻋﻨﺎ‬W‫ إﺿﺎﻓﺔ اﻻﻫﺘﻤﺎم أو ﺗﻨﻈ‬y‫ﺴﺎﻋﺪ اﻷﺷ~ﺎل اﻟﻤﺼﻤﻢ ﻋ‬ô d ُ d.‫ﻪ اﻟﻌ™≠ إ^ أﻫﻢ اﻟﻤﻌﻠﻮﻣﺎت‬W‫ﺴﺘﺨﺪم ﻟﺘﻮﺟ‬ô ‫ أو‬،‫ أو ﺗﺜ™© اﻟﻤﺸﺎﻋﺮ‬،‫®ﺔ‬ß‫ﻜﻮن ﻟﻸﺷ~ﺎل ﻣﻌﺎ \¶ رﻣ‬e Types of Shape in graphic design : - Shapes are at the root of design. ‫ﻢ‬W‫ أﺳﺎس اﻟﺘﺼﻤ‬m \ ‫ل‬‫ﺎ‬ ~ ‫ﺷ‬‫ﻷ‬‫ا‬ There are three basic types of shapes: :‫ﺔ ﻣﻦ اﻷﺷ~ﺎل‬W‫ﻫﻨﺎك ﺛﻼﺛﺔ أﻧﻮاع أﺳﺎﺳ‬ Geometric shapes ‫ﺔ‬W‫أﺷ~ﺎل ﻫﻨﺪﺳ‬ Organic shapes ( ‫®ﺔ ) ﺣﺮة اﻟﺸ~ﻞ‬w‫أﺷ~ﺎل ﻋﻀ‬ Abstract shapes ‫أﺷ~ﺎل ﻣﺠﺮدة‬ Geometric shapes ‫ﺔ‬7‫ﻨﺪﺳ‬3 ‫ﺎل‬0‫أﺷ‬ Geometric shapes are your squares, rectangles, circles and triangles, These typically include sharp corners but may have rounded elements. ‫ وﻋﺎدة ً ﻣﺎ ﺗﺗﺿﻣن زواﯾﺎ ﺣﺎدة وﻟﻛن ﻗد ﺗﺣﺗوي ﻋﻠﻰ ﻋﻧﺎﺻر‬،‫اﻷﺷﻛﺎل اﻟﮭﻧدﺳﯾﺔ ھﻲ اﻟﻣرﺑﻌﺎت واﻟﻣﺳﺗطﯾﻼت واﻟدواﺋر واﻟﻣﺛﻠﺛﺎت‬ ‫ﻣﺳﺗدﯾرة‬  Geometric shapes ‫ﺔ‬7‫ﺎل اﻟﻬﻨﺪﺳ‬0‫ اﻻﺷ‬: - Circle ‫اﻟﺪاﺋﺮة‬ The circle is smooth, and appears smaller than the rectangle, even though they have equal dimensions..‫ ﻋﻠﻰ اﻟرﻏم ﻣن أن أﺑﻌﺎدھﻣﺎ ﻣﺗﺳﺎوﯾﺔ‬،‫ وﺗﺑدو أﺻﻐر ﻣن اﻟﻣﺳﺗطﯾل‬،‫اﻟداﺋرة ﻧﺎﻋﻣﺔ‬ ‫اﻟﻣرﺑﻊ واﻟﻣﺳﺗطﯾل ‪- square & Rectangle‬‬ ‫‪The square & rectangle are very solid and recognizable.‬‬ ‫اﻟﻣرﺑﻊ واﻟﻣﺳﺗطﯾل ﻣﺗﻣﺎﺳﻛﺎن ﻟﻠﻐﺎﯾﺔ وﯾﻣﻛن اﻟﺗﻌرف ﻋﻠﯾﮭﻣﺎ‪.‬‬ square and rectangles signify stability and trust. They are the go-to shape for order and organization, as well as all other traits associated with these, such as logical, calculating, and above all, efficient. ‫ وﻫﻤﺎ اﻟﺸ~ﻼن اﻟﻤﻔﻀﻼن ﻟﻠﻨﻈﺎم‬.‫ﻞ ﻳﺮﻣﺰان إ^ اﻻﺳﺘﻘﺮار واﻟﺜﻘﺔ‬W‫ ـﻊ واﻟﻤﺴﺘﻄ‬íª‫اﻟﻤ‬ ً ‫ وﻗ¬ﻞ‬،‫ ﻣﺜﻞ اﻟﻤﻨﻄﻖ واﻟﺤﺴﺎب‬،‫ ﻓﻀﻼ ﻋﻦ ﺟﻤﻴﻊ اﻟﺴﻤﺎت اﻷﺧﺮى اﻟﻤﺮﺗ¬ﻄﺔ ﺑﻬﻤﺎ‬،‫ﻢ‬W‫واﻟﺘﻨﻈ‬.‫ﻔﺎءة‬à‫«ء اﻟ‬ » ‫ﻞ‬ _ \ - Triangle ‫اﻟﻣﺛﻠث‬ The triangle is one of the simplest polygons possible, but it has a lot more movement than the square and the circle. ‫ وﻟﻛﻧﮫ ﯾﺣﺗوي ﻋﻠﻰ ﺣرﻛﺔ أﻛﺑر ﺑﻛﺛﯾر‬،‫اﻟﻣﺛﻠث ھو أﺣد أﺑﺳط اﻷﺷﻛﺎل اﻟﻣﺗﻌددة اﻷﺿﻼع اﻟﻣﻣﻛﻧﺔ‬.‫ﻣن اﻟﻣرﺑﻊ واﻟداﺋرة‬  Organic Shapes ‫ﺔ‬NM‫ﺎل اﻟﻌﻀ‬0‫اﻷﺷ‬ Organic shapes are free-formed shapes. They have flowing lines and are also called "natural shapes." They resemble objects found in nature such as an apple, or a leaf. ً ‫ﻀﺎ "اﻷﺷ~ﺎل‬e‫ و®ﻄﻠﻖ ﻋﻠﻴﻬﺎ أ‬،‫ ﻟﻬﺎ ﺧﻄﻮط ﻣﺘﺪﻓﻘﺔ‬.‫®ﺔ ﺣﺮة اﻟﺸ~ﻞ‬w‫اﻷﺷ~ﺎل اﻟﻌﻀ‬ d.‫ﻌﺔ ﻣﺜﻞ اﻟﺘﻔﺎﺣﺔ أو اﻟﻮرﻗﺔ‬W‫ اﻟﻄﺒ‬c\ ‫ﺎء اﻟﻤﻮﺟﻮدة‬W‫ﺸ¬ﻪ اﻷﺷ‬ô m. \ ‫و‬ "‫ﺔ‬ W ‫ﻌ‬ W ‫ﺒ‬ ‫ﻄ‬‫ﻟ‬ ‫ا‬ - They can have soft curves or hard, sharp edges. -.‫ﺎت ﻧﺎﻋﻤﺔ أو ﺣﻮاف ﺣﺎدة ﺻﻠ¬ﺔ‬W‫ﻜﻮن ﻟﻬﺎ ﻣﻨﺤﻨ‬e ‫ﻤﻜﻦ أن‬e  Abstract Shapes ‫ﺎل اﻟﻤﺠﺮدة‬0‫اﻻﺷ‬ There are those shapes which we cannot relate to reality known as abstract shapes. Abstract shapes are those that have a recognizable form but are not "real" in the same way that natural shapes are. These are the freeform shapes like spirals, and multi-dimensional shapes that have become popular in modern logo design. ُ.‫ﻄﻬﺎ |ﺎﻟﻮاﻗﻊ ﺗﻌﺮف |ﺎﻷﺷ~ﺎل اﻟﻤﺠﺮدة‬í‫ﻤﻜﻨﻨﺎ ر‬e ‫ﻫﻨﺎك أﺷ~ﺎل ﻻ‬ o o n\ ‫®ﻘﺔ اﻟ‬ª‫ﺔ" ﺑﻨﻔﺲ اﻟﻄ‬W‫ﻘ‬W‫ﺴﺖ "ﺣﻘ‬û‫ﻨﻬﺎ ﻟ‬à‫ﻪ وﻟ‬W‫ﻤﻜﻦ اﻟﺘﻌﺮف ﻋﻠ‬e ‫ ﻟﻬﺎ ﺷ~ﻞ‬n\ ‫ ﺗﻠﻚ اﻟ‬m ‫ة‬ ‫د‬‫ﺮ‬ ‫ﺠ‬ ‫ﻤ‬‫ﻟ‬‫ا‬ ‫ل‬ ‫ﺎ‬ ~ ‫ﺷ‬ ‫ﻷ‬‫ا‬ \.‫ﺔ‬W‫ﻌ‬W‫ﺗﻜﻮن ﺑﻬﺎ اﻷﺷ~ﺎل اﻟﻄﺒ‬ d o ‫ﻢ‬W‫ ﺗﺼﻤ‬c\ ‫ أﺻ¬ﺤﺖ ﺷﺎﺋﻌﺔ‬n\ ‫ اﻷﺷ~ﺎل اﻟﺤﺮة ﻣﺜﻞ اﻟﺤﻠﺰوﻧﺎت واﻷﺷ~ﺎل ﻣﺘﻌﺪدة اﻷ|ﻌﺎد اﻟ‬m \ ‫ە‬ ‫ﺬ‬‫ﻫ‬ ‫اﻟﺸﻌﺎرات اﻟﺤﺪﻳﺜﺔ‬  ‫ اﻟﻤﻠﻤﺲ‬Texture Texture is the surface quality or feel of an object. In graphic design, texture is generally only a visual thing, but it creates a physical illusion and it continues to play a leading role in the creation of all types of visual elements.. Texture is a powerful technique for creating compelling and impressive design projects, and using textures will vastly improve your designs..‫اﻟﻤﻠﻤﺲ ﻫﻮ ﺟﻮدة اﻟﺴﻄﺢ أو ﻣﻠﻤﺲ اﻟ—ﺎﺋﻦ‬ ً “ » ً d ‫ﺨﻠﻖ وﻫﻤﺎ‬e ‫ﻨﻪ‬à‫ وﻟ‬،¶\ ‫«ء ﻣﺮ‬ \ ‫د‬‫ﺮ‬‫ﺠ‬ ‫ﻣ‬ ‫ﺎ‬‫ﻣ‬ ‫ﻮ‬ ‫ﻤ‬‫ﻋ‬ ‫ﺲ‬‫ﻤ‬‫ﻠ‬‫ﻤ‬ ‫ﻟ‬ ‫ا‬ ‫ن‬‫ﻮ‬‫ﻜ‬ e ، [ \ W‫ﻓ‬ ‫ا‬ ‫ﺮ‬ ‫ﺠ‬ ‫ﻟ‬ ‫ا‬ ‫ﻢ‬ W‫ﻤ‬‫ﺼ‬ ‫ﺘ‬‫ﻟ‬ ‫ا‬ c\ d d.‫ﺔ‬W‫ اﻟﻤﺮﺋ‬l‫ إ’ﺸﺎء ﺟﻤﻴﻊ أﻧﻮاع اﻟﻌﻨﺎ‬c\ ‫ ﻟﻌﺐ دور راﺋﺪ‬c\ ‫ﺎ و”ﺴﺘﻤﺮ‬e‫ﻣﺎد‬ ً ،‫ﻢ ﻣﻘﻨﻌﺔ وﻣﺜ™©ة ﻟﻺﻋﺠﺎب‬W‫®ﺔ ﻹ’ﺸﺎء ﻣﺸﺎر®ـ ـﻊ ﺗﺼﻤ‬w‫ﺔ ﻗ‬W‫اﻟﻤﻠﻤﺲ ﻫﻮ ﺗﻘﻨ‬.©™‫ﺸ~ﻞ ﻛﺒ‬ÿ ‫ﻤﺎﺗﻚ‬W‫ﺤﺴﻦ ﺗﺼﻤ‬W‫واﺳﺘﺨﺪام اﻟﻤﻠﻤﺲ ﺳ‬  ‫ﻣﺤﺘﻮﯾﺎت اﻟﻤﺤﺎﺿﺮة اﻟﺜﺎﻧﯿﺔ‬ ‫ﺗﺎﺑﻊ ﻣﺻطﻠﺣﺎت ﻣﺗﻌﻠﻘﺔ ﺑﻌﻧﺎﺻر ﺗﺻﻣﯾم اﻟﺟراﻓﯾك‬ ‫‪ -‬ﻋﻧﺎﺻر ﺗﺻﻣﯾم اﻟﺟراﻓﯾك ‪Elements of graphic design‬‬ ‫‪ -‬اﻟﺻور ‪Images‬‬ ‫ ‬ ‫‪ -‬اﻟﻛﺗﺎﺑﺎت ‪Typography‬‬ ‫ ‬ ‫‪ -‬اﻟﻔراغ ‪Space‬‬ ‫ ‬ ‫‪ -‬اﻷﻟوان ‪Colors‬‬ ‫ ‬ Elements of graphic design Images Types of Images commonly used in graphic designs : There are many types of images that designers can use in graphic designs and most common types are photography and illustration , So what do they refer to ? Types of Images commonly used in graphic designs : illustration Photography Illustration Is a visual representation such as a drawing, painting, or other work of art , Illustrations can be used to display a wide range of subject matter, and there are different styles. They serve a variety of functions, such as: giving faces to characters in a story, giving a certain in visual communication/vibe to the design Using Illustrations in visual communication  Photography Photographs are very effective images that can convey stories very quickly. Think how less effective advertisements would be if they used only words. The Importance of photography in graphic design: photographic images capture an emotion. Photography has an emotional component to it, so select images that make you pause – not for shock value necessarily, but because they connect to your theme or story. If you see a picture of a happy kid on a cereal, you want that cereal to make you happy in turn. Visual Communication : As the saying goes, ‘A picture is worth thousand words.’ As a visual communicator, photography is essential to the graphic designer in diverse ways, since images can mean a lot in communication as far as aesthetics are concerned. The Importance of photography in graphic design: Better Understanding of Color and Contrast Photography can strengthen your eye in understanding the impact of light and color. Graphic design includes a formal understanding of elements like warm and cool colors and contrasts of dark and light. But photography makes you apply these ideas in real-world settings Better Composition and Visual Balance Shooting photography will give you a better eye for how composition impacts overall storytelling. As designers, we are used to just living with the images supplied to us. Producing your own photos will give you a sense of the intentions behind an image. This will help you utilize photos more effectively in your own work. When taking/selecting photographs consider: Light Angle/perspective Elements/props Composition Crop  Metaphor What is a metaphor? It is a figure of speech that identifies two dissimilar things based on something that they have in common. For example, an eagle and a car are two completely different things, but one thing that they can have in common is speed.  Photo Manipulation Photo manipulation involves transforming or altering a photograph using various methods and techniques to achieve desired results. Photo manipulation is changing or editing a photo. Photo manipulation is the application of image editing techniques to photographs in order to create an illusion or deception after the original photographing took place. You usually manipulate a photo using programs like Photoshop, Lightroom, or Gimp.  Typography Typography is the art and technique of arranging or designing a type.  Typeface: A typeface is a set of characters of the same design. These characters include letters, numbers, punctuation marks, and symbols.... The term "typeface" is often confused with "font," which is a specific size and style of a typeface. For example, Helvetica is a typeface, while Helvetica 10 pt bold is a font. 1- Functional: Type is used to deliver a specific massage. Publication designs can be more adventurous because magazines readers tend to jump in and out of the text rather than reading from cover to cover , With small segments of copy , unusual fonts can sometimes bring freshness to the overall feeling of the design , However it’s wise not to mix too many fonts together in one design The content of the material and the purpose of the design are the main factors in deciding your choice of font Sans serif types with their simple mono weight structures are design to maximize readability for high way singe 2- Decorative: Type is used to deliver emotions and specific look and feel to the design.  Expressive Typography Expressive typography is an art form where text is highly visual; actually, type becomes an image there. Letters are not just abstract notions, carriers of meaning; they are also real, physical shapes. Calligraphy : Writing in calligraphy involves using a dip pen with a nib and ink to create thick and thin lines using varying degrees of pressure, all in a single stroke. Down strokes are thick, while upstrokes are kept thin, light and airy. Calligraphy takes a certain discipline to learn, and is something one must practice consistently to create "muscle memory" of certain strokes. Space A form is always experienced in relation to the space it occupies and to other forms that may be present in the format. We call this the figure-ground relationship. Where figure refers to any object in a given space and the ground refers to the background or space in which that object is seen, another way to talk about this relationship is in terms of positive and negative space. ‫ﯾﺗم ادراك اﻟﺷﻛل داﺋًﻣﺎ ﻣن ﻋﻼﻗﺗﮫ ﺑﺎﻟﻔراغ اﻟﻣوﺟود ﻓﯾﮫ وﻋﻼﻗﺗﮫ ﺑﺎﻷﺷﻛﺎل اﻷﺧرى اﻟﻣوﺟودة‬.‫ ﻧطﻠق ﻋﻠﻰ ھذه اﻟﻌﻼﻗﺔ ﻋﻼﻗﺔ اﻟﺷﻛل ﺑﺎﻷرﺿﯾﺔ‬.‫ﻓﻲ ذﻟك اﻟﻧطﺎق‬ ‫اﻟﻣﻘﺻود ﺑﺎﻟﺷﻛل ھو أي ﻛﺎﺋن ﻓﻲ ﻣﺳﺎﺣﺔ ﻣﻌﯾﻧﺔ واﻟﻣﻘﺻود ﺑﺎﻷرض ھﻲ اﻟﺧﻠﻔﯾﺔ أو اﻟﻣﺳﺎﺣﺔ‬ ‫ ﯾﻣﻛن أﯾﺿﺂ ﺗﺳﻣﯾﺗﮭﺎ ﺑﺎﻟﻔراغ اﻹﯾﺟﺎﺑﻲ واﻟﺳﻠﺑﻲ‬،‫أو اﻟﻔراغ اﻟﺗﻲ ﯾ ُرى ﻓﯾﮭﺎ ھذا اﻟﻛﺎﺋن‬  ‫ﻣﺤﺘﻮﯾﺎت اﻟﻤﺤﺎﺿﺮة اﻟﺜﺎﻧﯿﺔ‬ ‫ﺗﺎﺑﻊ ﻣﺻطﻠﺣﺎت ﻣﺗﻌﻠﻘﺔ ﺑﻌﻧﺎﺻر ﺗﺻﻣﯾم اﻟﺟراﻓﯾك‬ ‫‪ -‬ﻋﻧﺎﺻر ﺗﺻﻣﯾم اﻟﺟراﻓﯾك ‪Elements of graphic design‬‬ ‫اﻷﻟوان ‪Colors‬‬ Color When working with color it is so important to work with the color theory ‫ ﻣن اﻟﻣﮭم ﺟدًا اﻟﻌﻣل ﺑﻧظرﯾﺔ اﻟﻠون‬،‫ﻋﻧد اﻟﻌﻣل ﺑﺎﻷﻟوان‬ Color theory provides you with practical guidance to help in mixing colors and creating interesting color combinations. ‫ﻧظرﯾﺔ اﻟﻠون ھدﻓﮭﺎ إرﺷﺎد اﻟﻣﺻﻣم أﺛﻧﺎء ﻣزج اﻷﻟوان وإﻧﺷﺎء ﻣﺟﻣوﻋﺎت أﻟوان ﻣﺛﯾرة‬.‫ﻟﻼھﺗﻣﺎم‬ Knowing the color wheel and the relationships between colors will help any graphic designer to choose the appropriate color pallet for the graphic design work ‫إن ﻣﻌرﻓﺔ ﻋﺟﻠﺔ اﻷﻟوان واﻟﻌﻼﻗﺎت ﺑﯾن اﻷﻟوان ﺳﺗﺳﺎﻋد أي ﻣﺻﻣم ﺟراﻓﯾﻛﻲ ﻋﻠﻰ‬ ‫اﺧﺗﯾﺎر ﻣﺟﻣوﻋﺔ اﻷﻟوان اﻟﻣﻧﺎﺳﺑﺔ ﻟﻌﻣل اﻟﺗﺻﻣﯾم اﻟﺟراﻓﯾﻛﻲ‬ Properties Of Color‫ﺧﺼﺎﺋﺺ اﻟﻠﻮن‬ Color Hue : It is the generic name of the color that differentiate one color from another.For example: Red, green, blue…….‫ ﻟون أزرق‬،‫ ﻟون أﺧﺿر‬،‫ وھو اﻻﺳم اﻟﻌﺎم ﻟﻠون واﻟذي ﯾﻣﯾز ﻟون ﻋن آﺧر – ﻧﻘول ﻣﺛﻼ ﻟون أﺣﻣر‬:‫ﻛﻧﮫ اﻟﻠون‬ Tone or (Value) : is the lightness and darkness of a color..‫ ھﻲ درﺟﺔ اﻟﺳطوع واﻟظﻼم ﻟﻠون‬:(‫اﻟدرﺟﺔ اﻟﻠوﻧﯾﺔ أو )اﻟﻘﯾﻣﺔ‬ A color with added white is called a tint. ‫اﻟﻠون اﻟذي ﯾﺿﺎف إﻟﯾﮫ اﻟﻠون اﻷﺑﯾض ﯾﺳﻣﻰ ﻟوﻧًﺎ ﻣﺿﺎًء‬ A color with added black is called a shade.‫اﻟﻠون اﻟذي ﯾﺿﺎف إﻟﯾﮫ اﻟﻠون اﻷﺳود ﯾﺳﻣﻰ ظًﻼ‬ Saturation: is the intensity of a color..‫ ھو ﺷدة اﻟﻠون‬:‫درﺟﺔ ﺗﺷﺑﻊ اﻟﻠون‬ A highly saturated color is pure, vivid, rich and bright, while a low saturated color will appear more pale, dull and have more “grey” in it. ‫ ﺑﯾﻧﻣﺎ ﯾﺑدو اﻟﻠون اﻟﻣﺷﺑﻊ ﺑدرﺟﺔ ﻣﻧﺧﻔﺿﺔ ﺑﺎھﺗ ًﺎ وﯾﺣﺗوي‬،‫ ﺣﯾوﯾًﺎ وﻏﻧﯾًﺎ وﻣﺷرﻗًﺎ‬،‫اﻟﻠون اﻟﻣﺷﺑﻊ ﺑدرﺟﺔ ﻋﺎﻟﯾﺔ ﯾﻛون ﻧﻘﯾﺂ‬."‫ﻋﻠﻰ اﻟﻣزﯾد ﻣن "اﻟرﻣﺎدي‬ Color Modes ‫أﻧﻈﻤﺔ اﻟﻠﻮن‬  RGB: On screen color CMYK: Printing colors RGB color models are designed for CMYK stands for Cyan, Magenta, Yellow, electronic displays, including computers, Key (Black) touch screens….etc The more colors you add, the closer you RGB stands for Red, Green, Blue. This get to black. means, the more color you add, the closer you get towards white. ‫‪Color Schemes‬‬ ‫اﻟﺘﺮﻛﯿﺒﺎت اﻟﻠﻮﻧﯿﺔ‬ Primary colors ‫اﻷﻟوان اﻻﺳﺎﺳﯾﺔ‬ The primary colors are red, yellow, and blue. ‫اﻷﻟوان اﻷﺳﺎﺳﯾﺔ ھﻲ اﻷﺣﻣر واﻷﺻﻔر‬.‫واﻷزرق‬ ‫اﻷﻟوان اﻟﺛﺎﻧوﯾﺔ ‪Secondary colors‬‬ ‫‪Secondary colors‬‬ ‫‪are made by mixing‬‬ ‫‪any two primary‬‬ ‫‪colors together,‬‬ ‫‪producing orange,‬‬ ‫‪green, and violet.‬‬ ‫ﯾﺗم اﻟﺣﺻول ﻋﻠﻰ اﻷﻟوان‬ ‫ا ﻟ ﺛ ﺎﻧوﯾﺔ ﻋن ط ر ﯾق ﺧ ﻠط أ ي‬ ‫ﻟوﻧﯾن أﺳﺎﺳﯾﯾن ﻣﻌًﺎ‪ ،‬ﻣﻣﺎ ﯾﻧﺗﺞ‬ ‫ﻋﻧﮫ اﻟﻠون اﻟﺑرﺗﻘﺎﻟﻲ واﻷﺧﺿر‬ ‫واﻟﺑﻧﻔﺳﺟﻲ‪.‬‬ Tertiary colors ‫اﻷﻟوان اﻟﺛﺎﻟﺛﯾﺔ‬ A tertiary color is produced by mixing a primary color with the secondary color nearest to it on the wheel, like red-orange, yellow-orange, yellow-green, blue-green, blue- violet, and red-violet. ‫ﯾﺗم إﻧﺗﺎج اﻟﻠون اﻟﺛﻼﺛﻲ ﻋن طرﯾق ﺧﻠط اﻟﻠون‬ ‫اﻷﺳﺎﺳﻲ ﻣﻊ اﻟﻠون اﻟﺛﺎﻧوي اﻷﻗرب إﻟﯾﮫ ﻋﻠﻰ‬ ‫ اﻟﺑرﺗﻘﺎﻟﻲ‬،‫ ﻣﺛل اﻟﺑرﺗﻘﺎﻟﻲ اﻷﺣﻣر‬،‫اﻟﻌﺟﻠﺔ‬ ،‫ اﻷﺧﺿر اﻷزرق‬،‫ اﻷﺧﺿر اﻷﺻﻔر‬،‫اﻷﺻﻔر‬.‫ واﻟﺑﻧﻔﺳﺟﻲ اﻷﺣﻣر‬،‫اﻟﺑﻧﻔﺳﺟﻲ اﻷزرق‬ Color relationships ‫اﻟﻌﻼﻗﺎت ﺑﯾن اﻷﻟوان‬ Color Contrast ‫ﺗﺿﺎد اﻻﻟوان‬: Two colors from different/opposing segments of the color wheel are contrasting colors. For example, red is from the warm half of the color wheel and blue is from the cool half. They are contrasting colors. ‫ﻣﺗﻌﺎرﺿﺔ ﻣن ﻋﺟﻠﺔ اﻷﻟوان‬/‫اﻟﻠوﻧﺎن ﻣن أﺟزاء ﻣﺧﺗﻠﻔﺔ‬.‫ھﻣﺎ ﻟوﻧﺎن ﻣﺗﻧﺎﻗﺿﺎن‬ ‫ اﻟﻠون اﻷﺣﻣر ﻣن اﻟﻧﺻف اﻟداﻓﺊ‬،‫ﻋﻠﻰ ﺳﺑﯾل اﻟﻣﺛﺎل‬.‫ﻣن ﻋﺟﻠﺔ اﻷﻟوان واﻟﻠون اﻻﺧﺿر ﻣن اﻟﻧﺻف اﻟﺑﺎرد‬.‫إﻧﮭﻣﺎ ﻟوﻧﺎن ﻣﺗﻧﺎﻗﺿﺎن‬ Different ways to make contrast in your graphic design ‫طرق ﺗﺣﻘﯾق ﺗﺿﺎد اﻻﻟوان ﻓﻲ اﻟﺗﺻﻣﯾم‬ Split Complement colors ‫ﺗﻘﺳﯾم اﻷﻟوان اﻟﺗﻛﻣﯾﻠﯾﺔ‬ A split complementary scheme includes one color and the two colors directly next to the complement of this color. ‫ﯾﺗﺿﻣن ﻣﺧطط اﻷﻟوان اﻟﺗﻛﻣﯾﻠﻲ اﻟﻣﻧﻘﺳم ﻟوﻧًﺎ واﺣدًا وﻟوﻧﯾن‬.‫ﻣﺟﺎورﯾن ﻣﺑﺎﺷرة ﻟﻠون اﻟﻣﻛﻣل‬  Color Harmony ‫ﺗﻧﺎﻏم اﻻﻟوان‬ Color harmony represents a satisfying balance or unity of colors. Combinations of colors that exist in harmony are pleasing to the eye ‫ إن ﻣﺟﻣوﻋﺎت اﻷﻟوان‬.‫ﯾﻣﺛل ﺗﻧﺎﻏم اﻷﻟوان ﺗوازﻧًﺎ ﻣرﺿﯾًﺎ أو وﺣدة اﻷﻟوان‬ ‫اﻟﻣوﺟودة ﻓﻲ ﺗﻧﺎﻏم ﺗﺳﻌد اﻟﻌﯾن‬ Different ways to make harmony in your graphic design ‫طرق ﺗﺣﻘﯾق اﻟﺗﻧﺎﻏم ﻓﻲ اﻟﺗﺻﻣﯾم اﻟﺟراﻓﯾﻛﻲ‬ Monochromatic colors.‫اﻷﻟوان اﻷﺣﺎدﯾﺔ‬ Monochrome is using different shades or tints from the same color. Using a monochromatic schemes allows you create a color scheme based on various shades and tints of the color. It looks very clean and polished. ‫اﻟﻠون اﻟواﺣد ھو اﺳﺗﺧدام ظﻼل أو ﺗدرﺟﺎت ﻣﺧﺗﻠﻔﺔ ﻣن‬ ‫ﻧﻔس اﻟﻠون‬ ‫ﯾﺗﯾﺢ ﻟك اﺳﺗﺧدام ﻣﺧططﺎت أﺣﺎدﯾﺔ اﻟﻠون إﻧﺷﺎء ﻣﺟﻣوﻋﺔ‬.‫أﻟوان ﺗﻌﺗﻣد ﻋﻠﻰ ظﻼل ودرﺟﺎت ﻣﺧﺗﻠﻔﺔ ﻣن ﻧﻔس اﻟﻠون‬.‫ﯾظﮭر اﻟﺗﺻﻣﯾم ﺑﻣظﮭر ﻧظﯾف ﻟﻠﻐﺎﯾﺔ وﻣﺻﻘول‬ Analogue colors ‫اﻷﻟوان اﻟﻣﺗﺷﺎﺑﮭﺔ‬ Analogous color schemes are formed by pairing one main color with the two colors directly next to it on the color wheel They’re typically used to create a softer, less contrasting design. For example, you could use an analogous structure to create a color scheme with autumn or spring colors. ‫ﯾﺗم ﺗﺷﻛﯾل ﻣﺟﻣوﻋﺎت اﻷﻟوان اﻟﻣﺗﺷﺎﺑﮭﺔ ﻋن طرﯾق إﻗران ﻟون رﺋﯾﺳﻲ‬ ‫واﺣد ﺑﺎﻟﻠوﻧﯾن اﻟﻣﺟﺎورﯾن ﻟﮫ ﻣﺑﺎﺷرة ً ﻋﻠﻰ ﻋﺟﻠﺔ اﻷﻟوان‬ ،‫ ﻋﻠﻰ ﺳﺑﯾل اﻟﻣﺛﺎل‬.‫ﺗ ُﺳﺗﺧدم ﻋﺎدة ً ﻹﻧﺷﺎء ﺗﺻﻣﯾم أﻛﺛر ﻧﻌوﻣﺔ وأﻗل ﺗﺑﺎﯾﻧًﺎ‬ ‫ﯾﻣﻛﻧك اﺳﺗﺧدام ھﯾﻛل ﻣﺗﻣﺎﺛل ﻹﻧﺷﺎء ﻣﺧطط أﻟوان ﺑﺄﻟوان اﻟﺧرﯾف أو‬.‫اﻟرﺑﯾﻊ‬  ‫اﻷﻟوان اﻟﺑﺎردة ‪Cool/Cold colors‬‬ ‫اﻻﻟوان اﻟﺳﺎﺧﻧﺔ‪ /‬اﻟداﻓﺋﺔ ‪Warm/Hot colors‬‬  The Significant Role Of Color In Graphic Design ‫دور اﻷﻟوان ﻓﻲ اﻟﺗﺻﻣﯾم اﻟﺟراﻓﯾﻛﻲ‬ Color can give emphasis + create visual impact ‫ ﯾﺧﻠق‬+ ‫ﯾﻣﻛن أن ﯾﻌطﻲ اﻟﻠون اﻟﺗﺄﻛﯾد‬ ‫ﺗﺄﺛﯾًرا ﺑﺻرﯾًﺎ‬ Color can create meaning ‫اﻟﻠﻮن ﯾﻤﻜﻦ أن ﯾﺨﻠﻖ ﻣﻌﻨﻰ‬ Color can categorize information ‫ﯾﻣﻛن ﻟﻠون أن ﯾﺻﻧف اﻟﻣﻌﻠوﻣﺎت‬  ‫ﻣﺤﺘﻮﯾﺎت اﻟﻤﺤﺎﺿﺮة اﻟﺮاﺑﻌﺔ‬ ‫أﺳﺎﺳﯾﺎت ﺗﺻﻣﯾم اﻟﺟراﻓﯾك ‪Graphic Design Principles‬‬ ‫اﻟﺗﺑﺎﯾن ‪1- Contrast‬‬ ‫اﻟﺗﺳﻠﺳل اﻟﮭرﻣﻲ ‪2- Hierarchy‬‬ ‫اﻟﻣﺣﺎذاة ‪3- Alignment‬‬ ‫اﻟﺗوازن ‪4- Balance‬‬ ‫اﻟﻘرب ‪5- Proximity‬‬ ‫اﻟﺗﻛرار ‪6- Repetition‬‬ ‫اﻟﺑﺳﺎطﺔ ‪7- Simplicity‬‬ Graphic design Principles ‫ﻣﺑﺎدئ اﻟﺗﺻﻣﯾم اﻟﺟراﻓﯾﻛﻲ‬ The elements of graphic design combine with each other based on the principles of alignment, balance, repetition, proximity and contrast to create effective composition. ‫ أﺳﺎﺳﯾﺎت اﻟﻣﺣﺎذاة واﻟﺗوازن واﻟﺗﻛرار واﻟﻘرب‬/‫ﻋﻧﺎﺻر اﻟﺗﺻﻣﯾم اﻟﺟراﻓﯾﻛﻲ ﺗﺗﺣد ﻣﻊ ﺑﻌﺿﮭﺎ اﻋﺗﻣﺎدآ ﻋﻠﻲ ﻣﺑﺎدئ‬.‫واﻟﺗﺑﺎﯾن ﻹﻧﺷﺎء ﺗﻛوﯾﻧﺎت ﻓﻌّﺎﻟﺔ‬ Principles of graphic design are the ways in which a graphic designer can assemble the design elements into a cohesive whole. – ‫ﻣﺑﺎدئ اﻟﺗﺻﻣﯾم اﻟﺟراﻓﯾﻛﻲ ھﻲ اﻟطرق اﻟﺗﻲ ﯾﻣﻛن ﺑﮭﺎ ﻟﻣﺻﻣم اﻟﺟراﻓﯾك ﺗﺟﻣﯾﻊ ﻛل ﻋﻧﺎﺻر اﻟﺗﺻﻣﯾم )اﻻﺷﻛﺎل‬.‫( ﻓﻲ وﺣدة واﺣدة ﻣﺗﻣﺎﺳﻛﺔ‬...... ‫اﻟﺻور – اﻷﻟوان – اﻟﻛﺗﺎﺑﺎت‬  Contrast Contrast occurs when two or more elements in graphic design are different. e ers‫ ﻣﺨﺘﻠﻔ‬ni‫ﻢ اﻟﺠﺮاﻓ‬i‫ اﻟﺘﺼﻤ‬d bca ‫ﻜﻮن ﻋﻨ^ان أو أ‬M ‫ﺎﻳﻦ ﻋﻨﺪﻣﺎ‬T‫ﺤﺪث اﻟﺘ‬M f f In design, contrast is used to create impact, visual interest and dynamism. e ‫ﺔ‬i‫ﻜ‬i‫^ي واﻟﺪﻳﻨﺎﻣ‬T‫ واﻻﻫﺘﻤﺎم اﻟ‬bs‫ﺎﻳﻦ ﻟﺨﻠﻖ اﻟﺘﺄﺛ‬T‫ﺴﺘﺨﺪم اﻟﺘ‬v ،‫ﻢ‬i‫ اﻟﺘﺼﻤ‬df  Contrast Contrast is an important principle of design because it lets you draw out the most important elements of a design. Contrast happens when two design elements are in opposition to each other, like black and white, thick and thin, modern and traditional, etc. e.‫ﻢ‬i‫ اﻟﺘﺼﻤ‬ä‫ﺑﺮاز أﻫﻢ ﻋﻨﺎ‬à‫ﺴﻤﺢ ﻟﻚ ﺑ‬v ‫ﻢ ﻷﻧﻪ‬i‫ اﻟﺘﺼﻤ‬df ‫ﺪأ ﻣﻬﻢ‬T‫ﺎﻳﻦ ﻫﻮ ﻣ‬T‫اﻟﺘ‬ e ‫ ﻣﺜﻞ اﻷﺳﻮد‬،‫ﻌﺾ‬T‫ﻌﻀﻬﻤﺎ اﻟ‬å ‫ ﻣﻮاﺟﻬﺔ‬df ‫ﻢ‬i‫ اﻟﺘﺼﻤ‬ä‫ﻜﻮن ﻋﻨ^ان ﻣﻦ ﻋﻨﺎ‬M ‫ﺎﻳﻦ ﻋﻨﺪﻣﺎ‬T‫ﺤﺪث اﻟﺘ‬M.‫ ذﻟﻚ‬ô‫ وﻣﺎ إ‬،‫ﺪي‬i‫ﺚ واﻟﺘﻘﻠ‬M‫ واﻟﺤﺪ‬،‫ﻚ واﻟﺮﻓﻴﻊ‬i‫ واﻟﺴﻤ‬،‫ﺾ‬i‫واﻷﺑ‬ Contrast occurs when two or more elements in graphic design are different Contrast in (Color – Size – Direction) (‫اﻟﺗﺑﺎﯾن ﻓﻲ )اﻟﻠون – اﻟﺣﺟم – اﻻﺗﺟﺎه‬ 2- Hierarchy  Hierarchy When you have multiple elements in a design, you want to make sure you’re giving extra weight visually to the most important message. This is called hierarchy and it can be accomplished in a variety of ways—larger or bolder fonts, or using shapes to frame the focal point. ‫ ﻓﺄﻧت ﺗرﯾد اﻟﺗﺄﻛد ﻣن أﻧك ﺗﻌطﻲ وزﻧًﺎ إﺿﺎﻓﯾًﺎ‬،‫ﻋﻧدﻣﺎ ﯾﻛون ﻟدﯾك ﻋﻧﺎﺻر ﻣﺗﻌددة ﻓﻲ اﻟﺗﺻﻣﯾم‬ - ‫ ﯾ ُطﻠق ﻋﻠﻰ ھذا اﻟﺗﺳﻠﺳل اﻟﮭرﻣﻲ وﯾﻣﻛن ﺗﺣﻘﯾﻘﮫ ﺑﻌدة طرق‬.‫ﺑﺻرﯾًﺎ ﻟﻠرﺳﺎﻟﺔ اﻷﻛﺛر أھﻣﯾﺔ‬ ‫ أو اﺳﺗﺧدام اﻷﺷﻛﺎل ﻟﺗﺣدﯾد أو اﻹﺷﺎرة اﻟﻲ اﻟﻧﻘطﺔ اﻟﻣﺣورﯾﺔ )أھم‬،‫ﺧطوط أﻛﺑر أو أﻛﺛر ﺛﻘﻶ‬.(‫ﺟزء ﻓﻲ اﻟﺗﺻﻣﯾم‬ 3- Alignment  Alignment Alignment is the act of keeping design elements in line - not only vertically or horizontally, but across any linear plane. ً ً e ،‫ﺎ‬i‫ﺎ أو أﻓﻘ‬i‫ ﻟ®ﺲ ﻓﻘﻂ رأﺳ‬- ‫ ﺧﻂ واﺣﺪ‬df ‫ﻢ‬i‫ اﻟﺘﺼﻤ‬ä‫ﻘﺎء ﻋﻨﺎ‬å‫ﺔ إ‬i‫ ﻋﻤﻠ‬£f ‫ة‬ ‫ا‬ ‫ذ‬‫ﺎ‬‫ﺤ‬ ‫ﻤ‬ ‫ﻟ‬ ‫ا‬.Øf ‫ﺧ‬ ‫ى‬ ‫ﻮ‬ ‫ﺘ‬‫ﺴ‬‫ﻣ‬ ‫ي‬ ‫أ‬ b ≠ ‫ﻋ‬ ‫ﻦ‬¨ ‫ﻟ‬‫و‬ 4- Balance  Balance Balance gives a design its form and stability and helps to distribute the elements evenly throughout your design; this even spacing will offer an appearance that is professional and attractive instead of being jumbled and messy. Balance doesn’t mean elements need to be the same size, or that they must be distributed evenly across the page. e e ‫ ﺟﻤﻴﻊ‬df ‫ﺴﺎوي‬π‫ﺎﻟ‬å ä‫ ﺗﻮز∑ـ ـﻊ اﻟﻌﻨﺎ‬df ‫ﺴﺎﻋﺪ‬µ‫ﻢ ﺷ≥ﻠﻪ واﺳﺘﻘﺮارە و‬i‫ﻤﻨﺢ اﻟﺘﺼﻤ‬M ‫اﻟﺘﻮازن‬ ً ً ً Ω ً ‫ﻜﻮن‬M ‫ﺪﻻ ﻣﻦ أن‬å ‫ﺎ‬å‫ﺎ وﺟﺬا‬i‫اﻓ‬b‫ﺴﺎوي ﻣﻈﻬﺮا اﺣ‬π‫ﺎﻋﺪ اﻟﻤ‬T‫ﻢ؛ ﺳﻴﻮﻓﺮ ﻫﺬا اﻟﺘ‬i‫أﻧﺤﺎء اﻟﺘﺼﻤ‬ e ً ¿ ‫ﺠﺐ‬M ‫ أو أﻧﻪ‬،‫ﺠﺐ أن ﺗﻜﻮن ﺑﻨﻔﺲ اﻟﺤﺠﻢ‬M ä‫√ اﻟﺘﻮازن أن اﻟﻌﻨﺎ‬f ‫ﻌ‬M ‫ ﻻ‬.‫≥ﺎ وﻓﻮﺿ¬∑ﺎ‬øæ‫ﻣ‬.‫ اﻟﺼﻔﺤﺔ‬b≠‫ﺴﺎوي ﻋ‬π‫ﺎﻟ‬å ‫ﺗﻮز∑ﻌﻬﺎ‬  Balance Balance can be symmetrical ‫ﻣﺘﻤﺎﺛﻞ‬ Asymmetrical ‫ ﻣﺘﻤﺎﺛﻞ‬bs‫ﻏ‬ 5- Proximity  Proximity Closeness or distance of design elements. Close proximity indicates a connection. Proximity means grouping elements together so that you guide the viewer/reader to different parts of the message. ‫ ﯾﻌﻧﻲ اﻟﻘرب‬.‫ ﯾﺷﯾر اﻟﻘرب )ﺻﻐر اﻟﻣﺳﺎﻓﺔ ﺑﯾن اﻟﻌﻧﺎﺻر( إﻟﻰ وﺟود اﺗﺻﺎل‬.‫اﻟﻘرب أو اﻟﻣﺳﺎﻓﺔ ﺑﯾن ﻋﻧﺎﺻر اﻟﺗﺻﻣﯾم‬ ‫ﺗﺟﻣﯾﻊ اﻟﻌﻧﺎﺻر ﻣﻌًﺂ‬ Proximity can create connection between the elements of design, create organization and structure to the whole graphic design ً e ً ‫ﺄ …ﻤﻠﻪ‬å ‫ﻢ‬i‫ﺔ ﻟﻠﺘﺼﻤ‬i»ø‫ﻤﺎ و‬i‫ و∑ﺨﻠﻖ ﺗﻨﻈ‬،‫ﻢ‬i‫ اﻟﺘﺼﻤ‬ä‫ ﻋﻨﺎ‬rs‫ﺨﻠﻖ اﺗﺼﺎﻻ ﺑ‬M ‫ﻤﻜﻦ ﻟﻠﻘﺮب أن‬M 6- Repetition  Repetition Repeating a sequence; having it occur more than a few times. In design, repetition creates visual consistency in page designs, such as using the same style of headlines, the same style of initial capitals, or repeating the same basic layout from one page to another. e. c e ‫ﺴﺎق‬À‫ ﺧﻠﻖ ا‬ô‫ ﻳﺆدي اﻟﺘﻜﺮار إ‬،‫ﻢ‬i‫ اﻟﺘﺼﻤ‬df ‫ﻀﻊ ﻣﺮات‬å ‫ ﻣﻦ‬ba ‫√ ﺣﺪوﺛﻪ أ‬f ‫ﺴﻠﺴﻞ ﻣﺎ ﺗﻌ‬À ‫ﺗﻜﺮار‬ e ‫ أو ﻧﻔﺲ‬،‫ﺔ‬i‫ﺔ اﻟﻌﻨﺎو∑ﻦ اﻟﺮﺋ®ﺴ‬å‫∑ﻘﺔ ﻛﺘﺎ‬æ‫ ﻣﺜﻞ اﺳﺘﺨﺪام ﻧﻔﺲ ﻃ‬،‫ﻤﺎت اﻟﺼﻔﺤﺎت‬i‫ ﺗﺼﻤ‬df ‫^ي‬å.‫ أﺧﺮى‬ô‫‘ ﻣﻦ ﺻﻔﺤﺔ إ‬ f ‫ﺎ‬ ‫ﺳ‬‫ﻷ‬ ‫ا‬ ‫ﻢ‬i‫ﻤ‬ ‫ﺼ‬ ‫ﺘ‬‫ﻟ‬ ‫ا‬ ‫ﺲ‬‫ﻔ‬ ‫ﻧ‬ ‫ر‬ ‫ا‬ ‫ﺮ‬ ‫ﻜ‬ ‫ﺗ‬ ‫و‬‫أ‬ ،‫ﺔ‬ i‫ﻟ‬‫و‬ ‫ﻷ‬ ‫ا‬ ‫ة‬bs ‫ﺒ‬ ¨‫ﻟ‬ ‫ا‬ ‫ف‬‫ﺮ‬‫ﺣ‬‫ﻷ‬ ‫ا‬ ‫ب‬‫ﻮ‬‫ﻠ‬ ‫ﺳ‬‫أ‬ 7- Simplicity  Simplicity Simplicity is about making the graphic design minimal and simple. The ultimate goal of any graphic design is to make an impression , hopefully a lasting impression , If a design achieves this goal , It will be fulfilling its purpose , to communicate and deliver a particular message. ⁄ ً e ‫ ﻫﻮ‬nfi‫ﻢ ﺟﺮاﻓ‬i‫ ﻷي ﺗﺼﻤ‬Ÿf ‫ واﻟﻬﺪف اﻟﻨﻬﺎ‬.‫ﻄﺎ‬i‫ ◊ﺴ‬nfi‫ﻢ اﻟﺠﺮاﻓ‬i‫√ ﺟﻌﻞ اﻟﺘﺼﻤ‬f ‫اﻟ÷ﺴﺎﻃﺔ ﺗﻌ‬ ً ً ‫ﺤﻘﻖ‬M ‫ ﻓﺴﻮف‬،‫ﻢ ﻫﺬا اﻟﻬﺪف‬i‫ و›ذا ﺣﻘﻖ اﻟﺘﺼﻤ‬،‫ﺎﻋﺎ داﺋﻤﺎ‬T‫ﻜﻮن اﻧﻄ‬M ‫ وﻧﺄﻣﻞ أن‬،‫ﺎع‬T‫ﺗﺮك اﻧﻄ‬.‫ﻞ رﺳﺎﻟﺔ ﻣﻌﻴﻨﺔ‬i‫ وﻫﻮ اﻟﺘﻮاﺻﻞ وﺗﻮﺻ‬،‫ﻏﺮﺿﻪ‬  Simplicity As a graphic designer you should try and get across one strong idea instead of incorporating many. ً ‫ﺪﻻ ﻣﻦ دﻣﺞ‬å ‫ﻞ ﻓﻜﺮة واﺣﺪة ﻗ¬∑ﺔ‬i‫ﺠﺐ أن ﺗﺤﺎول ﺗﻮﺻ‬M ،‫ﻚ‬i‫ﺎرك ﻣﺼﻤﻢ ﺟﺮاﻓ‬T‫ﺎﻋﺘ‬å.‫ﺪ ﻣﻦ اﻷﻓ≥ﺎر‬M‫اﻟﻌﺪ‬ Simplicity means removing information and details that are not needed. e e.‫ اﻟ^ور∑ﺔ‬bs‫ﻞ ﻏ‬i‫√ إزاﻟﺔ اﻟﻤﻌﻠﻮﻣﺎت واﻟﺘﻔﺎﺻ‬f ‫اﻟ÷ﺴﺎﻃﺔ ﺗﻌ‬  ‫ﻣﺤﺘﻮﯾﺎت اﻟﻤﺤﺎﺿﺮة اﻟﺨﺎﻣﺴﺔ‬ ‫ﻣﺟﺎﻻت ﻋﻣل ﻣﺻﻣم اﻟﺟراﻓﯾك ‪Different fields of graphic designer‬‬ ‫‪1- Designing Visual Brand identity‬‬ ‫ﺗﺻﻣﯾم اﻟﮭوﯾﺔ اﻟﺑﺻرﯾﺔ ﻟﻠﺑراﻧد‪ /‬ﻟﻠﻌﻼﻣﺔ اﻟﺗﺟﺎرﯾﺔ‬ ‫‪2- Advertising Campaigns design‬‬ ‫ﺗﺻﻣﯾم اﻟﺣﻣﻼت اﻻﻋﻼﻧﯾﺔ‬ ‫اﻟﺗﺻﻣﯾم اﻟﺟراﻓﯾﻛﻲ ﻟواﺟﮭﺔ اﻟﻣﺳﺗﺧدم ‪3- User interface graphic design‬‬ ‫اﻟﻣﻧﺷورات ‪4. Publication /Editorial design‬‬ ‫ﺗﺻﻣﯾم اﻟﺗﻌﺑﺋﺔ واﻟﺗﻐﻠﯾف ‪5. Packaging design‬‬ ‫اﻟرﺳوم اﻟﻣﺗﺣرﻛﺔ ‪6. Motion graphics‬‬ ‫اﻟﺗﺻﻣﯾم اﻟﺟراﻓﯾﻛﻲ اﻟﺑﯾﺋﻲ ‪7. Environmental graphic design‬‬ 1- Designing Visual Brand identity : ‫ ﻟﻠﻌﻼﻣﺔ اﻟﺘﺠﺎرﯾﺔ‬/‫ﺗﺼﻤﯿﻢ اﻟﮭﻮﯾﺔ اﻟﺒﺼﺮﯾﺔ ﻟﻠﺒﺮاﻧﺪ‬ A brand is a relationship between a business and its audience. A visual brand Identity is how the business communicates its personality. It is the visual elements of brand identity that act as the face of a brand to communicate with audience through images, shapes, typography and color..‫اﻟﺑراﻧد ھو اﻟﻌﻼﻗﺔ ﺑﯾن أي ﺷرﻛﺔ وﺟﻣﮭورھﺎ‬ ‫ إﻧﮭﺎ اﻟﻌﻧﺎﺻر اﻟﻣرﺋﯾﺔ ﻟﮭوﯾﺔ اﻟﺑراﻧد اﻟﺗﻲ ﺗﻌﻣل ﻛوﺟﮫ ﻟﻠﺑراﻧد‬.‫اﻟﮭوﯾﺔ اﻟﺑﺻرﯾﺔ ﻟﻠﺑراﻧد ھﻲ اﻟطرﯾﻘﺔ اﻟﺗﻲ ﺗﻌﺑر ﺑﮭﺎ اﻟﺷرﻛﺔ ﻋن ﺷﺧﺻﯾﺗﮭﺎ‬.‫ﻟﻠﺗواﺻل ﻣﻊ ﺗﻠك اﻟﺟﻣﮭور ﻣن ﺧﻼل اﻟﺻور واﻷﺷﻛﺎل واﻟطﺑﺎﻋﺔ واﻷﻟوان‬ ► Designers that specialize in visual identity graphic design create Logos, Typography, Color Pallet and image libraries that represent a brand’s personality. In addition to business cards and corporate stationary, designers often develop a set of visual brand guidelines that describe best practices and provide examples of visual branding applied across various media. These guidelines help to ensure brand consistency throughout future applications..‫ﯾﻘوم اﻟﻣﺻﻣﻣون اﻟﻣﺗﺧﺻﺻون ﻓﻲ ﺗﺻﻣﯾم اﻟﮭوﯾﺔ اﻟﺑﺻرﯾﺔ ﺑﺈﻧﺷﺎء اﻟﺷﻌﺎرات واﻟﻛﺗﺎﺑﺎت وﻣﺟﻣوﻋﺔ اﻷﻟوان وﻣﺟﻣوﻋﺎت اﻟﺻور اﻟﺗﻲ ﺗﻣﺛل ﺷﺧﺻﯾﺔ اﻟﺑراﻧد‬ ‫ ﻏﺎﻟﺑًﺎ ﻣﺎ ﯾطور اﻟﻣﺻﻣﻣون ﻣﺟﻣوﻋﺔ ﻣن اﻹرﺷﺎدات اﻟﺧﺎﺻﺔ ﺑﺎﻟﺑراﻧد اﻟﺗﻲ ﺗﺻف أﻓﺿل اﺳﺗﺧدام‬،‫ﺑﺎﻹﺿﺎﻓﺔ إﻟﻰ اﻟﻛروت اﻟﺷﺧﺻﯾﺔ وﻣﻛﺎﺗﺑﺎت اﻟﺷرﻛﺎت‬ ‫ ﺗﺳﺎﻋد ھذه اﻹرﺷﺎدات ﻓﻲ ﺿﻣﺎن‬.‫ ﺗطﺑﯾﻘﺎت ﻣﺧﺗﻠﻔﺔ‬/‫ﻣرﺋﻲ ﻟﻠﻌﻼﻣﺔ اﻟﺗﺟﺎرﯾﺔ وﺗوﻓر ھذه اﻻرﺷﺎدات أﻣﺛﻠﺔ ﻟﺗطﺑﯾق اﺳﺗﺧدام اﻟﻌﻼﻣﺔ اﻟﺗﺟﺎرﯾﺔ ﻋﺑر وﺳﺎﺋل‬.‫اﺗﺳﺎق اﻟﻌﻼﻣﺔ اﻟﺗﺟﺎرﯾﺔ ﻓﻲ ﺟﻣﯾﻊ اﻟﺗطﺑﯾﻘﺎت ﻓﻲ اﻟﻣﺳﺗﻘﺑل‬  2- Advertising Campaigns design ‫ﺗﺼﻤﯿﻢ اﻟﺤﻤﻼت اﻻﻋﻼﻧﯿﺔ‬ ► An advertising campaign is a set of advertisements that work together to promote a product or service. An ad campaign is designed around a specific and unique theme to create brand awareness about the company’s product or service. ‫ ﯾﺗم ﺗﺻﻣﯾم اﻟﺣﻣﻠﺔ‬.‫اﻟﺣﻣﻠﺔ اﻹﻋﻼﻧﯾﺔ ﻋﺑﺎرة ﻋن ﻣﺟﻣوﻋﺔ ﻣن اﻹﻋﻼﻧﺎت اﻟﺗﻲ ﺗﻌﻣل ﻣﻌًﺎ ﻟﻠﺗروﯾﺞ ﻟﻣﻧﺗﺞ أو ﺧدﻣﺔ‬.‫اﻹﻋﻼﻧﯾﺔ ﺣول ﻣوﺿوع ﻣﺣدد وﻓرﯾد ﻣن ﻧوﻋﮫ ﻟﺧﻠق اﻟوﻋﻲ ﺑﺎﻟﻌﻼﻣﺔ اﻟﺗﺟﺎرﯾﺔ ﺣول ﻣﻧﺗﺞ أو ﺧدﻣﺔ اﻟﺷرﻛﺔ‬ ‫‪Kinds of media used for advertising campaigns:‬‬ ‫أﻧﻮاع اﻟﻮﺳﺎﺋﻂ ‪ /‬اﻟﻤﯿﺪﯾﺎ اﻟﻤﺴﺘﺨﺪﻣﺔ ﻓﻲ اﻟﺤﻤﻼت اﻻﻋﻼﻧﯿﺔ‬ ‫►‬ ‫اﻟﻣﻠﺻﻘﺎت واﻟﻼﻓﺗﺎت واﻟﻠوﺣﺎت اﻻﻋﻼﻧﯾﺔ )داﺧﻠﻲ او )‪Posters, banners and billboards (Indoor or Outdoor‬‬ ‫ﺧﺎرﺟﻲ(‬ ‫►‬ ‫إﻋﻼﻧﺎت اﻟﺻﺣف واﻟﻣﺟﻼت ‪Magazine and newspaper ads‬‬ ‫►‬ ‫اﻟﻣﻧﺷورات ‪Flyers‬‬ ‫►‬ ‫اﻟﻣطوﯾﺎت ‪Brochures‬‬ ‫►‬ ‫إﻋﻼﻧﺎت ﻋﻠﻲ اﻟﻣرﻛﺑﺎت ‪Vehicle wraps‬‬ ‫►‬ ‫إﻋﻼﻧﺎت ﻋﻠﻲ اﻻﻧﺗرﻧت او ﻣواﻗﻊ اﻟﺗواﺻل اﻻﺟﺗﻣﺎﻋﻲ ‪Social media ads‬‬  3- User interface graphic design: ‫اﻟﺘﺼﻤﯿﻢ اﻟﺠﺮاﻓﯿﻜﻲ ﻟﻮاﺟﮭﺔ اﻟﻤﺴﺘﺨﺪم‬ ► A user interface (UI) is how a user interacts with a device or application. UI design is the process of designing interfaces to make them easy to use and provide a user-friendly experience. ‫ ﺗﺻﻣﯾم واﺟﮭﺔ اﻟﻣﺳﺗﺧدم ھو ﻋﻣﻠﯾﺔ ﺗﺻﻣﯾم اﻟواﺟﮭﺎت ﻟﺟﻌﻠﮭﺎ ﺳﮭﻠﺔ‬.‫واﺟﮭﺔ اﻟﻣﺳﺗﺧدم ھﻲ اﻟطرﯾﻘﺔ اﻟﺗﻲ ﯾﺗﻔﺎﻋل ﺑﮭﺎ اﻟﻣﺳﺗﺧدم ﻣﻊ ﺟﮭﺎز أو ﺗطﺑﯾق‬.‫اﻻﺳﺗﺧدام وﺗوﻓﯾر ﺗﺟرﺑﺔ ﺳﮭﻠﺔ اﻻﺳﺗﺧدام‬ ► UI design focuses on the user’s visual experience and the design of graphic elements like buttons, menus, micro-interactions, and more. It’s a UI designer’s job to balance aesthetic appeal with technical functionality. ‫ﯾرﻛز ﺗﺻﻣﯾم واﺟﮭﺔ اﻟﻣﺳﺗﺧدم ﻋﻠﻰ اﻟﺗﺟرﺑﺔ اﻟﺑﺻرﯾﺔ ﻟﻠﻣﺳﺗﺧدم وﺗﺻﻣﯾم اﻟﻌﻧﺎﺻر اﻟرﺳوﻣﯾﺔ ﻋﻠﻰ اﻟﺷﺎﺷﺔ ﻣﺛل اﻷزرار واﻟﻘواﺋم‬.‫ إﻧﮭﺎ ﻣﮭﻣﺔ ﻣﺻﻣم واﺟﮭﺔ اﻟﻣﺳﺗﺧدم ﻟﻣوازﻧﺔ اﻟﺟﺎذﺑﯾﺔ اﻟﺟﻣﺎﻟﯾﺔ ﻣﻊ اﻟوظﺎﺋف اﻟﻔﻧﯾﺔ‬.‫واﻟﺗﻔﺎﻋﻼت اﻟدﻗﯾﻘﺔ واﻟﻣزﯾد‬ ► Examples of user interface (UI) graphic design: ► Web page design ‫ﻣواﻗﻊ اﻻﻧﺗرﻧت‬ ► Games ‫ﺗﺻﻣﯾم اﻷﻟﻌﺎب‬ ► App design ‫ﺗﺻﻣﯾم ﺗطﺑﯾﻘﺎت اﻟﻣوﺑﺎﯾل‬  4. Publication /Editorial design They have traditionally been a print medium like books, newspapers, magazines and catalogs. However, there’s recently been a significant rise in digital publishing..‫ﻋﺎ ﻛﺑﯾًرا‬ ً ‫ ﻓﻘد ﺷﮭد اﻟﻧﺷر اﻟرﻗﻣﻲ ﻣؤﺧًرا ارﺗﻔﺎ‬،‫ وﻣﻊ ذﻟك‬.‫ﻟﻘد ﻛﺎﻧت وﺳﺎﺋل اﻟﻧﺷر اﻟﻣطﺑوﻋﺔ ﺗﻘﻠﯾدﯾًﺎ ﻣﺛل اﻟﻛﺗب واﻟﺻﺣف واﻟﻣﺟﻼت واﻟﻛﺗﺎﻟوﺟﺎت‬ ► Books ‫اﻟﻛﺗب‬ ► Newspapers ‫اﻟﺻﺣف‬ ► Newsletters ‫اﻟﻧﺷرات اﻹﺧﺑﺎرﯾﺔ‬ ► Magazines ‫اﻟﻣﺟﻼت‬ ► Catalogs ‫اﻟﻛﺗﺎﻟوﺟﺎت‬ Publication designers must possess excellent communication, layout and organizational skills. They need to understand color management, printing and digital publishing. ‫ ﺑﺎﻹﺿﺎﻓﺔ اﻟﻲ اﻟﺧﺑرة ﻓﻲ اﻷﻟوان واﻟطﺑﺎﻋﺔ واﻟﻧﺷر‬.‫ﯾﺟب أن ﯾﺗﻣﺗﻊ ﻣﺻﻣﻣو اﻟﻣطﺑوﻋﺎت ﺑﻣﮭﺎرات ﻣﻣﺗﺎزة ﻓﻲ اﻻﺗﺻﺎل واﻟﺗﺧطﯾط واﻟﺗﻧظﯾم‬.‫اﻟرﻗﻣﻲ‬  5. Packaging design ‫ﺗﺼﻤﯿﻢ اﻟﺘﻌﺒﺌﺔ واﻟﺘﻐﻠﯿﻒ‬ ► Most products require some form of packaging to protect and prepare them for storage, distribution, and sale. Packaging design can also communicate directly to consumers, which makes it an extremely valuable marketing tool. Every box, bottle and bag, every can, container, or canister is a chance tell the story of a brand. ► Packaging designers create concepts, develop mockups and create the print-ready files for a product. This requires expert knowledge of print processes and a keen understanding of industrial design and manufacturing. ً ‫ ﻟﺗﺻﻣﯾم اﻟﺗﻐﻠﯾف أﯾ‬.‫ﻣﻌظم اﻟﻣﻧﺗﺟﺎت ﺗﺗطﻠب ﺷﻛًﻼ ﻣن أﺷﻛﺎل اﻟﺗﻐﻠﯾف ﻟﺣﻣﺎﯾﺗﮭﺎ وإﻋدادھﺎ ﻟﻠﺗﺧزﯾن واﻟﺗوزﯾﻊ واﻟﺑﯾﻊ‬ ‫ ﻣﻣﺎ‬،‫ﺿﺎ وظﯾﻔﺔ اﻟﺗواﺻل ﻣﺑﺎﺷرة ﻣﻊ اﻟﻣﺳﺗﮭﻠﻛﯾن‬.‫ ﻛل ﺻﻧدوق وزﺟﺎﺟﺔ وﻛﯾس وﻛل ﻋﻠﺑﺔ وﺣﺎوﯾﺔ أو ﻋﻠﺑﺔ ﺑﻼﺳﺗﯾﻛﯾﺔ ھﻲ ﻓرﺻﺔ ﻟﺳرد ﻗﺻﺔ اﻟﺑراﻧد‬.‫ﯾﺟﻌﻠﮫ أداة ﺗﺳوﯾﻘﯾﺔ ﻗﯾﻣﺔ ﻟﻠﻐﺎﯾﺔ‬ ‫ ﯾﺗطﻠب ھذا ﻣﻌرﻓﺔ ﻣﺗﺧﺻﺻﺔ ﺑﻌﻣﻠﯾﺎت اﻟطﺑﺎﻋﺔ وﻓﮭًﻣﺎ ﻋﻣﯾﻘًﺎ‬.‫ﯾﺑﺗﻛر ﻣﺻﻣﻣو اﻟﺗﻐﻠﯾف اﻟﻣﻔﺎھﯾم وﯾطورون اﻟﻧﻣﺎذج اﻷوﻟﯾﺔ وﯾﻧﺷﺋون اﻟﻣﻠﻔﺎت اﻟﺟﺎھزة ﻟﻠطﺑﺎﻋﺔ ﻟﻠﻣﻧﺗﺞ‬.‫ﻟﻠﺗﺻﻣﯾم اﻟﺻﻧﺎﻋﻲ واﻟﺗﺻﻧﯾﻊ‬ 6. Motion graphics ‫اﻟﺮﺳﻮم اﻟﻤﺘﺤﺮﻛﺔ‬ ► Motion graphics are graphics that are in motion (Moving). This can include animation, audio, typography, imagery, video and other effects that are used in online media, television and film. The medium’s popularity has skyrocketed in recent years as technology improved and video content became king. ‫ وﯾﻣﻛن أن ﯾﺷﻣل ذﻟك ﺗﺻﻣﯾم اﻟرﺳوم اﻟﻣﺗﺣرﻛﺔ واﻟﺻوت واﻟطﺑﺎﻋﺔ واﻟﺻور واﻟﻔﯾدﯾو واﻟﻣؤﺛرات‬.‫اﻟرﺳوم اﻟﻣﺗﺣرﻛﺔ ھﻲ اﻟرﺳوم اﻟﺗﻲ ﺗﺗﺣرك‬ ‫ وﻗد ارﺗﻔﻌت ﺷﻌﺑﯾﺔ ھذه اﻟوﺳﯾﻠﺔ ﺑﺷﻛل ﻛﺑﯾر ﻓﻲ اﻟﺳﻧوات اﻷﺧﯾرة ﻣﻊ ﺗﺣﺳن‬.‫اﻷﺧرى اﻟﻣﺳﺗﺧدﻣﺔ ﻓﻲ اﻟوﺳﺎﺋط ﻋﺑر اﻹﻧﺗرﻧت واﻟﺗﻠﻔزﯾون واﻷﻓﻼم‬.‫اﻟﺗﻛﻧوﻟوﺟﯾﺎ وھﯾﻣﻧﺔ ﻣﺣﺗوى اﻟﻔﯾدﯾو‬ Motion graphics designers begin by developing storyboards and then bring their concepts to life with animation, video and traditional art. ‫ﯾﺑدأ ﻣﺻﻣﻣو اﻟرﺳوم اﻟﻣﺗﺣرﻛﺔ ﺑﻌﻣل ﻟوﺣﺔ اﻟﻘﺻﺔ ﺛم إﺿﻔﺎء اﻟﺣﯾوﯾﺔ ﻋﻠﻰ ﻣﻔﺎھﯾﻣﮭﺎ ﺑﺎﺳﺗﺧدام ﺗﻘﻧﯾﺎت اﻟرﺳوم اﻟﻣﺗﺣرﻛﺔ واﻟﻔﯾدﯾو واﻟﻔن اﻟﺗﻘﻠﯾدي‬ 7. Environmental graphic design ‫اﻟﺘﺼﻤﯿﻢ اﻟﺠﺮاﻓﯿﻜﻲ اﻟﺒﯿﺌﻲ‬ ► Environmental graphic design visually connects people to places to improve their overall experience by making spaces more memorable, interesting, informative or easier to navigate. ‫ﯾرﺑط اﻟﺗﺻﻣﯾم اﻟﺟراﻓﯾﻛﻲ اﻟﺑﯾﺋﻲ اﻷﺷﺧﺎص ﺑﺻرﯾًﺎ ﺑﺎﻷﻣﺎﻛن ﻟﺗﺣﺳﯾن ﺗﺟرﺑﺗﮭم اﻟﺷﺎﻣﻠﺔ ﻣن ﺧﻼل ﺟﻌل اﻷﻣﺎﻛن أﻛﺛر ﺗﻣﯾًزا وإﺛﺎرة‬.‫ﻟﻼھﺗﻣﺎم وإﻓﺎدة أو أﺳﮭل ﻓﻲ اﻟﺗﻧﻘل‬ ► Environmental graphic design helps people identify where they are and where they need to go so they can get there without confusion..‫ﯾﺳﺎﻋد اﻟﺗﺻﻣﯾم اﻟﺟراﻓﯾﻛﻲ اﻟﺑﯾﺋﻲ اﻷﺷﺧﺎص ﻋﻠﻰ ﺗﺣدﯾد ﻣﻛﺎﻧﮭم واﻟﻣﻛﺎن اﻟذي ﯾﺣﺗﺎﺟون إﻟﻰ اﻟذھﺎب إﻟﯾﮫ ﺣﺗﻰ ﯾﺗﻣﻛﻧوا ﻣن اﻟوﺻول إﻟﻰ ھﻧﺎك دون ارﺗﺑﺎك‬