Motion Media PDF

M OT I O N M E D I A MOTION MEDIA each picture is a frame and that motion is created by rendering or showing consecutively several frames per second. 24 frames (pictures) or more per second makes for a smooth animation.; videos, film, slides also make use of frames. the series of gra...

M OT I O N M E D I A MOTION MEDIA each picture is a frame and that motion is created by rendering or showing consecutively several frames per second. 24 frames (pictures) or more per second makes for a smooth animation.; videos, film, slides also make use of frames. the series of graphics or images follow a sequence to create a story. This sequence is often called a storyboard which shows a set of components (audio, visual, videos, etc) changing in time to create a story or a message. MOTION MEDIA CAN BE PRODUCED F O R M A L LY A N D I N F O R M A L LY….. Formally produced Informally produced motion media are created motion media are created by professionals who by individuals often for follow industry standards personal use. in creating, editing and producing motion media.  writing the story - writers and directors create the story board FORMAL PRODUCTION OF script is written and dialogue is recorded A N I M AT I O N S I N VO LV E T H E animators sketch major scenes; in FOLLOWING between fill in the gaps STEPS: background music and background details are added drawings are rendered  According to format: Animations - animated gifs(Graphic Interchange Format), Flash, Shockwave, Dynamic HTML Video formats/Video Codecs - motion media use large resources. Codecs compresses and MOTION decompresses video files. Examples are H.26N MEDIA series, Quicktime, DivX, MPG, MP4 F O R M AT S According to purpose: education, entertainment, advertising According to source: personal, social media, media companies According to audience: private or public; directed or general  It captures motion It can show in a manner that processes in can be viewed detail and in repeatedly sequence A D VA N TAG E S OF MOTION Simulations allow for safe It can cut across different cultures MEDIA AND observation and groups I N F O R M AT I O N It allows scenes, It enables history, events learning with and phenomenon emotions to be recreated L I M I TAT I O N S O F M OT I O N M E D I A A N D I N F O R M AT I O N Compared to other forms It is often times more of visual media the viewer costly than other forms of cannot always interrupt visual media. the presentation. Other data may be presented best using still It is subject to images. Examples are misinterpretation graphs, diagrams, maps. DESIGN PRINCIPLES OF MOTION MEDIA AND I N F O R M AT I O N ❖ Speed can be constant or variable. The tone of the movement can be highlighted by the speed coupled with music. A fast movement gives vigor and vitality, intensifying emotions. A slow movement connotes lethargy, solemnity or sadness. ❖ Direction can indicate a movement from one direction to another. It can also refer to the growing or shrinking of an object. As objects move, the background must remain in scale with the object. ❖ Motion Path refers to the route that the object will take. It shows the change in direction of a movement. It is important to note the triggers to the change in direction of an object. These triggers are often key objects or events in a story. ❖ Timing can be objective or subjective. Objective timing can be measured in minutes, seconds, days, etc. Subjective timing is psychological or felt. Objective timing is used to produce subjective timing. Timing can be used to clarify or intensify the message or the event. Using a pause can help time the events. DESIGN PRINCIPLES IN C R E AT I N G MOVEMENT  Speed, direction and timing should depict natural laws of physics. This included trajectories, impact on objects and reactions of the environment. Timing affects recall. Fast movement sends much information Slow movement provides emphasis and lasting recall. Transitions are used to switch between scenes. Having a clear start and finish in your motion path or scenes Using neutral colors at the start or end of a scene is a good method for creating the right mindset.  Sound and color adds depth and meaning to movement. Cartooning your graphic and text provides dynamic movement. This can be done by using the following movements: stretching, rotating, squashing. Blurring can be used in different ways. In animation, blurring can provide the illusion of fast movement. In videos, it is often used to censor information for security or decency. Always review the purpose of the movement. Movement is not added for the sake of it.