Media and Information Literacy PDF

Media and Information Literacy Quarter 4 – Module 11: Implications of Media and Information  What I Need to Know MOST ESSENTIAL LEARNING COMPETENCY Discuss the implication of media and information to an individual and the society. OBJECTIVES After going through this m...

Media and Information Literacy Quarter 4 – Module 11: Implications of Media and Information  What I Need to Know MOST ESSENTIAL LEARNING COMPETENCY Discuss the implication of media and information to an individual and the society. OBJECTIVES After going through this module, you are expected to: 1. Enumerate the implications of media and information; 2. Identify media content that reflects these implications; 3. Deduce the effects of media and information from various contents; 4. Make a personal assessment of one’s engagement in media and how this engagement elicits personal change. What I Know DIRECTIONS: True or False: Write True if the statement is a fact; otherwise, write False. Do this on your answer sheet. _______ 1. The media force feeds information to unwilling receivers. _______ 2. Media and Information literate individuals enjoy an improved quality of life. _______ 3. Media and information literate individuals actively participate in politics. _______ 4. Only paid online content generates income. _______ 5. IT based jobs are needed in the media. _______ 6. Media and information have re-made the learning environment. _______ 7. Media and information literate individuals are in total disconnected to the world. _______ 8. Creation of jobs is the media’s role in the economy. _______ 9. Critical thinking is a skill necessary to become a media and information literate individual. _______10. Communication between media and information literate individuals has become more complicated. 1  Module Implications of Media and 11 Information In the previous lesson, we explored the current and future trends in media and information. We also expounded the idea that everything is in constant change, and this change is affected not just by media and information alone, but by how connected we are in the wide global network. Media and information literacy is a transformative factor to the person who possesses it. This empowers people to be real agents of change in society. But then, can we consider ourselves as media and information literate? This, we will find out as we probe the identity of the media and information literate individual. What’s New It is natural for teenagers to be technology savvy, but elderlies tinkering millennial gadgets is something unusual. Read these news articles about senior citizens engaged in digital technology and answer the questions that follow. 1. 'Lola Techie' urges senior citizens to be IT savvy Tam Noda (The Philippine Star) - June 27, 2013 - 12:56pm MANILA, Philippines - Local television personality Tessie "Lola Techie" Moreno is urging senior citizens to use information technology to spread their "elderly wisdom" especially among the young. The Information and Communications Technology Office of the DOST (DOST-ICTO) has tapped Moreno to give talks to senior citizens in various barangays in Quezon City as part of the celebration of the national ICT Month 2013 with the theme "Inclusive ICT for a Smarter Philippines". As part of its program, the DOST-ICTO through the National Computer Institute (NCI) is conducting basic computer literacy courses specifically 2 designed for senior citizens. The program is focused on communication tools particularly social media, such as Facebook, Twitter, and Skype. Moreno, a 71-year-old grandmother, known for her role as a computer- savvy lola in a series of television commercials and viral videos with local telecom operator Bayantel, told the elderly on how they can improve their lives using IT as she shared her real life experiences in learning how to use technology, and how it has made her to be more productive despite learning how to use it at an advanced age. In her talk, Moreno said that there is a next generation of the elderly who are catching up in the use of ICT. "ICT can open up opportunities to enable us to use our collective elderly wisdom to contribute once more to society," Moreno said. "Through ICT, we can warn the new generation not to commit the same mistakes again as we did in our time, offer some solutions by actually showing them how, through our loving example, and advocate for reforms through social media, blogging and email campaigns." For Lola Techie, the availability of "Skype" breaks the barrier of distance in talking face-to-face with her children and grandchildren. Yet Google helps her in doing important researches. While Facebook and other social networking services like Twitter, Plurk and Multiply keep her connected with the digital world. According to DOST-ICTO Undersecretary Louis Napoleon Casambre, by empowering the members of the society, ICT as a true enabler has given Filipinos the tools to realize their dreams and has helped them achieve financial independence. 2. San Pablo City’s elderly trained on new tech gadgets By Saul Pa-a September 4, 2018, 5:17 pm SAN PABLO CITY, Laguna – In the run-up to the special day celebration for Grandparents Day every second Sunday of September, a popular mall in this city is organizing its gadget literacy tutorial through the annual “Oldies but Techies” program for the elderly to keep them abreast with modern communication gadgets. Evelyn Verzola, mall manager of SM City Pablo, told Philippine News Agency on Tuesday that their tutorial program, which started in 2011 as “High Tech si Lolo at Lola Ko,” is now dubbed “Oldies but Techies” to keep pace with the techie generation. 3  Verzola said the mall management has partnered with Power Mac in introducing and guiding the senior citizens on the latest apps and social media platform. “We really want to make our grandparents feel welcome here in SM from the moment they enter our malls up until they leave, we want them to have memorable moments with their family and peers,” said Nina Wong, the mall public relations manager. Wong said the city mall here is undertaking the modern communication apps literacy program for the elderly sector, which is implemented across all SM City supermalls nationwide as part of the SM Cares programs for senior citizens in partnership with their mall tenants. “This techie learning program is only one of many services offered to the city’s senior citizens besides granting them free movie passes and other social programs such as free medical checkups, free eyeglasses and special flowers for them as well as to the marginalized and disadvantaged sectors,” she added. The mall management said the techie learning sessions for the senior citizens are a way to spend more time with their family and their fellow elders and in recognition of their roles and contributions to society. “They (senior citizens) deserve nothing less just as we honor mothers and fathers with special days we also dedicate a special day for them to show our love and affection and this “techie” activity would certainly thrill them,” a maller remarked. Another shopper also said: “magandang program ito kasi, lalong na pag buo ang pamilya sa mga techie communication gadgets ngayon tulad ng chats at mga posts at puede sila mag-games para di mainip (this is a good program as this brings the family closer using techie communication gadgets now like the chats and posts and they can also play games to while away the time).” A computer instructor also commented that teaching the elderly how to operate gadgets bring them simple joys as they are delighted to tinker with the equipment they had not seen or used during their time. Guide Questions: 1. What are the benefits senior citizens get in learning new technology? 2. What can the new generation learn from the elders who are techie savvy? 3. How do modern communication gadgets bridge the generation gaps within the family? 4  What is It A senior high school student might ask why Media and Information Literacy becomes a core subject in the curriculum, while it could have been a specialized subject meant only for students who are inclined for further academic studies in communication and media arts. The reason is simple: every citizen must be media and information literate. One of the proponents for this conclusion dates back to 2010, in the 3rd United Nations Alliance of Civilizations (UNAOC) Global Forum on May 2010 in Rio de Janeiro Brazil. In one of its thematic sessions focusing on the social impact of media literacy, media literacy was identified as “an empowerment tool that facilitates the active participation of citizens in the political process of contemporary societies.” MIL is considered as a platform for social inclusion, especially in the new digital environment, where the youth who are becoming more and more exposed to social media, are challenged to become more involved participants in their communities. Moreover, the new digital environment promotes a certain “participatory culture” that empowers individuals to get actively involved in democratic societies, thus enabling them to participate in social discourse and deeper dialogue with their communities. Education is the key factor to inform societies about the implications of media and information literacy. Thus, UNESCO’s Teacher Training Curricula for media and information literacy was highlighted as the new resource that identifies the core competencies and areas in general education associated with MIL. In 2010, discussions on MIL were not yet highlighted in exiting curricula for general education around the world. Therefore, the need educate people in this brand new perspective was seen as a much-needed course of action. The end point of the 2010 Rio de Janeiro Forum was the identification of the attributes of media and information literacy: a necessary source for social inclusion, and a platform that facilitates the development of citizenship participation in pluralistic societies. All MIL initiatives, whether within or beyond the formal education settings were regarded as key elements for the promotion of intercultural dialogue. 5  What’s More Meant for a Better World UNESCO refers to Media and Information Literacy as the essential competency and skills that enables people to engage with media and other information providers effectively and develop critical thinking and life-long learning skills to socialize and become active citizens. Therefore, media and information literate individuals have improved the quality of life, show active participation in politics, promote economic opportunities, enjoy an improved learning environment and become a more cohesive social unit as an individual. The following implications of media and information literacy is extracted from the “E-Learning Guide on Media and Information Literacy” available in https://sites.google.com/. Media and information improve quality of life Anyone can attest that life before is different than life today. The dawn of every age in history has always been brought by developments that change society’s way of life. From the stone age ushered by cavemen who developed stones as tools, to today’s information age brought about by media and information technologies, the change of era from then until now is prompted by the desire to make things better. There is no denying the extent of how the media and information age has drastically improved the lives of people. Communication has been made easier. Information has become widely accessible. Conducting research has become more convenient. There is entertainment content for everyone. Things that used to take time to long distance communication are now instantaneous. The cost of getting information is down from exorbitant to incredibly cheap – often even free. What was one for the select few, are now for everyone. All these and more are enjoyed by media literate individuals and prove just how much the quality of life has improved thanks to media and information. Media and information for greater political participation The media and the government have a long-standing relationship in the field of public service. While the government serves the people by leading the nation towards progress, the media serve them by informing the public about subjects they need or want to know. Politics is a persisting media content, particularly in news. 6  Former President Benigno Aquino III once alluded that the Filipino people are his boss. Unlike bosses, however, not everyone has the time or resources to verify if those in the government serve the best interest of the Filipino people as a whole. So the media does this job for them. It is said that the media serves as the eyes and the ears of the masses in the government. Through media reports of government activities and issues, the publics are informed of the political affairs in the country and are further encouraged to take a more active role in the government. Media and information promoting economic opportunities The media industry has grown in number in today’s information age both in content and in the workforce. The open content contribution nature of the new media has made it possible for ordinary individuals to offer their materials for consumption often for free or at times for a cost. Typically, if online content is free but has gained popularity, advertisers will offer to buy digital ad space on a web page. Even YouTube, a free video host, pays video contributors if their videos get enough views or if their channels have a high subscriber rate. Paid content, on the other hand, creates direct revenue. Free or not, media and information give contributors a platform for earning additional income. It is true that the influx of media offerings has led to the creation of more jobs in the media. Of course, if there is an increase in content, there’s a need for more people to manage them. The convergence of various media platforms has created hybrid mediums that requires experts to run them. The persistent need to always be in the know has called for specialists to maintain the ubiquitous nature of media and information. New jobs like social media managers or multimedia specialists have been created because of this growth. Even IT based jobs which were once rarities in the media are now a necessity. As media and information grow, so does jobs that require media and information literate individuals and when jobs grow, so does the economy. Employment or the lack thereof persists as an economic problem in most developing countries like the Philippines. The media industry in the age of information plays a vital catalyst role to address that. Media and information for improvement of learning environment Many believe that media and information have made learning easy, accessible and inexpensive. Which these are true, the improvement in the learning environment brought by media and information goes beyond convenience, availability and cost. Its true implication is that it made the learning an object of desire. For so long, the concept of learning has been a sores subject for many. This is not because everyone is just innately opposed to learning -in fact, the birth of the information age proves the exact opposite- but because the learning environment people were exposed to is simply 7 unattractive. For so long learning has been perceived as a tedious yet necessary part of everyone/s lives. Learning is schools meant understanding – or at least attempting to- subjects for the sake of passing or getting good grades. One’s education is given importance because it is pre-requisite to a good which is then equated to a good life. Traditional learning environments have caused people in general to lose appetite for knowledge. Luckily, media and information have cleansed society’s palate and have reinvented learning. Media does not force feed information to unwilling receivers; instead, media has made information sought after. By offering a wide variety of content through various platforms, there is information that would appeal to everyone. The media also made learning a choice instead of a necessary evil. After all, no one is commanded “google” a topic or enroll on a certain online course, people who do so chose to do it. Since the media is a source of information and information age is characterized by the abundance of data, media and information have been closely linked to the improvement of the learning environment in the present age. A media and information literate individual take advantage of this to further his or her lifelong learning process. Media and Information individuals as more cohesive social units The concept of unit cohesion stems from a military concept of the bond soldiers have that makes them more effective in working together to complete a mission. Media and information literate individuals are said to be more cohesive social units than those who are not. By keeping them informed, as well as connecting them in ways that were not possible before, media and information literates becomes more cohesive social units. This creates a bond that does not only have relational implications but also creates societal impacts. The media is said to have the power to affect social change. While this is true, it is not the media that does the heavy lifting to create change in society, it is the individuals in the society who developed a clamoring need for change because of media. The media and information literate individuals sharing that same goal, development would not occur. What I Have Learned One of the most iconic songs made for a movie is Justin Paul and Benj Pasek’s “This Is Me” from the movie “The Greatest Showman” (2017). This has become an anthem during the time when diversity was the demand in 8 many social institutions. Read the lyrics of the song. You may even sing along with a lyric video via YouTube, then answer the questions that follow: Guide Questions: 1. “This Is Me” is a musical interpretation of the cries of the marginalized, disenfranchised, the bullied and the outcast. Do you believe that this song does its work to promote social inclusion? 2. Search various interpretations of this song through different platforms. Which members of society are represented in the videos? If you do not have internet access, observe the picture of the cast of “The Greatest Showman” below and use it to help you answer this question. 3. Cite other media and information utilized to foster social inclusion in a pluralistic society. "Our dancer loves The Greatest Showman" by Bernie Goldbach is licensed under CC BY-NC-ND 2.0 THIS IS ME I am not a stranger to the dark When the sharpest words wanna cut Hide away, they say me down 'Cause we don't want your broken I'm gonna send a flood, gonna drown parts 'em out I've learned to be I am brave, I am bruised ashamed of all my scars I am who I'm meant to be, this is me Run away, they say Look out 'cause here I come No one'll love you as you are But I And I'm marching on to the beat I won't let them break me down to drum dust I'm not scared to be seen I know that there's a place for us I make no apologies, this is me For we are glorious Oh-oh-oh-oh… 9 Another round of bullets hits my drum skin Well, fire away 'cause today, I I'm not scared to be seen won't let the shame sink in I make no apologies, this is me We are bursting through the Oh-oh-oh-oh… barricades and This is me Reaching for the sun (we are warriors) And I know that I deserve your love Yeah, that's what we've become There's nothing I'm not worthy of I won't let them break me down to When the sharpest words wanna cut dust me down I know that there's a place for us I'm gonna send a flood, gonna drown For we are glorious When the 'em out sharpest words wanna cut me down This is brave, this is bruised I'm gonna send a flood, gonna drown This is who I'm meant to be, this is me 'em out Look out 'cause here I come I am brave, I am bruised And I'm marching on to the beat I I am who I'm meant to be, this is me drum Look out 'cause here I come I'm not scared to be seen And I'm marching on to the beat I I make no apologies, this is me. What I Can Do Let’s Compare Notes Let us look into how the implications of media and information are reflected in actual situations. Since I am a GenXer (a 1990’s youth) and you belong to Generation Z (anyone born from 1997 onward, according to Dimock ) let’s try to compare notes. I’ll tell you accounts during my youth when media and information educated me and tell me yours based on the latest trends and news. Implications of GEN X Speaks GEN Z Speaks Media and (My Space) (Your Space) Information improves In the 1980’s and 1990’s I quality of life enjoyed viewing commercials about innovative consumer products. Some TV shows would also include segments for indorsement of these products. These products include toothpaste the came on soft plastic tubes, calamansi infused laundry soap, and my all-time 10  favorite comfort food, instant pancit canton. promotes On February 1986, Jaime greater political Cardinal Sin, then archbishop of participation Manila, urged Filipinos through radio to gather in EDSA in a move to oust the dictator. That began the People Power Revolution, known all over the world as the “first bloodless revolution in history.” provides Some TV shows were aired in economic order to help televiewers acquire opportunities skills for business. Some of these are “Tele-Aralan ng Kakayahan” (Channel 4) and “Negosiyete” (Channel 7). My fondness for handicrafts is influenced by these shows. improves TV and komiks were my first non- learning human teachers. The TV show environment “Sesame Street” taught me English and a bit of Spanish, while “Kulit Bulilit” and “Batibot” exposed me to various Filipino cultures. “Funny Comics,” on the other hand, taught me how to read. All these I learned even before I entered formal schooling. hones In 1994, we staged a play for the individuals as people of Canlubang, our more cohesive barangay which, at that time, social units was about to undergo a drastic change. Our stage play served as a celebration of our community’s glorious past and preparation to what would happen next – the closure of the sugar industry and relocation of residents to name some.  Assessment DIRECTIONS: Here are 8 visual contents from the internet. Identify their implications to an individual or society. Choose from the following. Afterwards, support your choice using one or two sentences per content. A. improves quality of life B. promotes greater political participation C. provides economic opportunities D. improves learning environment E. hones individuals as more cohesive social units