Media and Information Literacy Grade 11/12 Self-Learning Module (SLM) - Intellectual Property (Q1)

11/12 Media and Information Literacy Quarter 1 – Module 8: Intellectual Property Media and Information Literacy – Grade 11/12 Self-Learning Module (SLM) Quarter 1 – Module 8: Intellectual Property First Edition, 2020 Republic Act 8293, section 176...

11/12 Media and Information Literacy Quarter 1 – Module 8: Intellectual Property Media and Information Literacy – Grade 11/12 Self-Learning Module (SLM) Quarter 1 – Module 8: Intellectual Property First Edition, 2020 Republic Act 8293, section 176 states that: No copyright shall subsist in any work of the Government of the Philippines. However, prior approval of the government agency or office wherein the work is created shall be necessary for exploitation of such work for profit. Such agency or office may, among other things, impose as a condition the payment of royalties. Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names, trademarks, etc.) included in this module are owned by their respective copyright holders. Every effort has been exerted to locate and seek permission to use these materials from their respective copyright owners. The publisher and authors do not represent nor claim ownership over them. Development Team of the Module Writer: Jenelyn A. Abico Editors: Kenneth B. Cagape, Mary Franciss Antoinette T. Ontal Reviewers: Evelyn C. Frusa PhD, RolexHI. Lotilla, Arvin M. Tejada Illustrator: Layout Artist: John Lester B. Escalera, Karl Edward B. Panceles Cover Art Designer: Reggie D. Galindez Management Team: Allan G. Farnazo, CESO IV – Regional Director Fiel Y. Almendra, CESO V – Assistant Regional Director Crispin A. Soliven Jr., CESE - Schools Division Superintendent Roberto J. Montero EdD, CESE - ASDS Gilbert B. Barrera – Chief, CLMD Arturo D. Tingson Jr. – REPS, LRMS Peter Van C. Ang-ug – REPS, ADM Gilda A. Orendain - REPS – Subject Area Supervisor Belen Fajemolin PhD - CID Chief Evelyn C. Frusa PhD - Division EPS In Charge of LRMS/ Subject Area Supervisor- ICT Bernardita M. Villano - Division ADM Coordinator Carlo S. Melendres, PhD - EPS – Senior High School Coordinator Subject Area Supervisor- ICT Printed in the Philippines by Department of Education – SOCCSKSARGEN Region Office Address: Regional Center, Brgy. Carpenter Hill, City of Koronadal Telefax: (083) 2288825/ (083) 2281893 E-mail Address: [email protected]\  11/12 Media and Information Literacy Quarter 1 – Module 8: Intellectual Property i Introductory Message For the facilitator: Welcome to the Media and Information Literacy with Grade 11/12 Self-Learning Module (SLM) on Intellectual Property! This module was collaboratively designed, developed and reviewed by educators both from public and private institutions to assist you, the teacher or facilitator in helping the learners meet the standards set by the K to 12 Curriculum while overcoming their personal, social, and economic constraints in schooling. This learning resource hopes to engage the learners into guided and independent learning activities at their own pace and time. Furthermore, this also aims to help learners acquire the needed 21st century skills while taking into consideration their needs and circumstances. In addition to the material in the main text, you will also see this box in the body of the module: Notes to the Teacher This contains helpful tips or strategies that will help you in guiding the learners. As a facilitator you are expected to orient the learners on how to use this module. You also need to keep track of the learners' progress while allowing them to manage their own learning. Furthermore, you are expected to encourage and assist the learners as they do the tasks included in the module. ii For the learner: Welcome to the Media and Information Literacy - Grade 11/12 Self-Learning Module (SLM) on Intellectual Property! The hand is one of the most symbolized part of the human body. It is often used to depict skill, action and purpose. Through our hands we may learn, create and accomplish. Hence, the hand in this learning resource signifies that you as a learner is capable and empowered to successfully achieve the relevant competencies and skills at your own pace and time. Your academic success lies in your own hands! This module was designed to provide you with fun and meaningful opportunities for guided and independent learning at your own pace and time. You will be enabled to process the contents of the learning resource while being an active learner. This module has the following parts and corresponding icons: What I Need to Know This will give you an idea of the skills or competencies you are expected to learn in the module. What I Know This part includes an activity that aims to check what you already know about the lesson to take. If you get all the answers correct (100%), you may decide to skip this module. What’s In This is a brief drill or review to help you link the current lesson with the previous one. What’s New In this portion, the new lesson will be introduced to you in various ways such as a story, a song, a poem, a problem opener, an activity or a situation. What is It This section provides a brief discussion of the lesson. This aims to help you discover and understand new concepts and skills. What’s More This comprises activities for independent practice to solidify your understanding and skills of the topic. You may check the answers to the exercises using the Answer Key at the end of the module. What I Have Learned This includes questions or blank sentence/paragraph to be filled in to process what you learned from the lesson. iii  What I Can Do This section provides an activity which will help you transfer your new knowledge or skill into real life situations or concerns. Assessment This is a task which aims to evaluate your level of mastery in achieving the learning competency. Additional Activities In this portion, another activity will be given to you to enrich your knowledge or skill of the lesson learned. This also tends retention of learned concepts. Answer Key This contains answers to all activities in the module. At the end of this module you will also find: References This is a list of all sources used in developing this module. The following are some reminders in using this module: 1. Use the module with care. Do not put unnecessary mark/s on any part of the module. Use a separate sheet of paper in answering the exercises. 2. Don’t forget to answer What I Know before moving on to the other activities included in the module. 3. Read the instruction carefully before doing each task. 4. Observe honesty and integrity in doing the tasks and checking your answers. 5. Finish the task at hand before proceeding to the next. 6. Return this module to your teacher/facilitator once you are through with it. If you encounter any difficulty in answering the tasks in this module, do not hesitate to consult your teacher or facilitator. Always bear in mind that you are not alone. We hope that through this material, you will experience meaningful learning and gain deep understanding of the relevant competencies. You can do it! iv  What I Need to Know This module was designed and written with you in mind. It is here to help you master the Intellectual Property. The scope of this module permits it to be used in many different learning situations. The language used recognizes the diverse vocabulary level of students. The lessons are arranged to follow the standard sequence of the course. But the order in which you read them can be changed to correspond with the textbook you are now using. The module is divided into two learning outcomes, namely: LO 1 – put into practice their understanding of the intellectual property, copyright, and fair use guidelines (MIL11/12LESI-IIIg17); and LO 2 - Cite practical situations when to apply knowledge in intellectual property, copyright, and fair-use guidelines. (MIL11/12LESI-IIIg20) After going through this module, you are expected to: a) Explain intellectual properties; b) Recognize the different types of intellectual property; and c) Discuss current issues related to intellectual property. 1 Definition of Terms Copyright A legal term used to describe the rights that creators have over their literary and artistic works. Creative Commons Is an American non-profit organization devoted to expanding the range of creative works available for others to build upon legally and to share. Fair Use The use of copyrighted material without a license only for certain purposes. Infringement Refers to the violation of a law or a right. Industrial design Constitutes the ornamental or aesthetic aspect of an article. Intellectual Property Refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names, and images used in commerce. Patent Is an exclusive right granted for an invention. Plagiarism An act or instance of using or closely imitating the language and thoughts of another author without authorization; the representation of that author's work as one's own, as by not crediting the original author. Piracy The unauthorized reproduction or use of a copyrighted book, recording, television program, patented invention, trademarked product, etc. 2 Trademark Is a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises. World Intellectual Property Organization (WIPO) Global forum for intellectual property services, policy, information, and cooperation. UN agency is responsible for treaties involving copyright, patent, and trademark laws. WIPO can be a force for progressive change, helping the world take into account public interest and development needs. 3  What I Know Study the image below then answer the following questions. Source:http://jayminesarniento.blogspot.com/2018/01/media-and-information-literacy-day- 16.html?m=1(Photograph).Retrieved from https://www.cyberpatrol.com/assets/cyberpatrol/cybersharks_map.jpg 1. What issues do you see in the poster? __________________________________________________________________________________ __________________________________________________________________________________ 2. Which ones do you understand? Which ones do you not know? __________________________________________________________________________________ __________________________________________________________________________________ 3. What possible dangers and issues of unguarded use of the internet are depicted in the picture? __________________________________________________________________________________ __________________________________________________________________________________ 4. Which of these issues have happened to you or to your friends? Why did they happen? __________________________________________________________________________________ __________________________________________________________________________________ 4  Lesson 8 Intellectual Property Media and other information providers play a central role in information and communication processes. Nowadays, media become the common outlet of self- expression and creativity. Its huge influence spreads speedily across the globe. The connection between technological advances and people’s connectivity created a huge impact on the lives of today’s generation. This module covers all the above- mentioned concepts. What’s In Camera shots and angles are used to tell a story. Through the combination of the codes and conventions of media, viewers fully understand the content of the information presented. Codes refer to signs and symbols used in media and are divided into three categories namely Technical, Symbolic, and Written. Convention refers to the acceptable norms in doing something in media. Categorize the following concepts below as to technical, symbolic or written code. Font style, camera frame, sound effects, body language, costume, captions, colors, headlines, lighting Technical Symbolic Written Understanding the codes, conventions, and language of media provides better opportunities in utilizing information coming from it, however, unethical use of information may result in the violation of Intellectual Property. To understand deeply the concept of Intellectual property, let’s do the next activity. Notes to the Teacher Acknowledge the milestones the internet has shared to the humanity but stress on the possible dangers and issues of using the Internet. 5  What’s New Activity: Based on your own understanding, give a short description of the following concepts below: 1. Copyright __________________________________________________________________________________ __________________________________________________________________________________ 2. Piracy __________________________________________________________________________________ __________________________________________________________________________________ 3. Plagiarism __________________________________________________________________________________ __________________________________________________________________________________ 4. Intellectual property Code __________________________________________________________________________________ __________________________________________________________________________________ 5. Digital divide __________________________________________________________________________________ __________________________________________________________________________________ INTELLECTUAL PROPERTY 6  What is It World Intellectual Property Organization (WIPO) defined Intellectual property as creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names, and images used in commerce. These creations were protected by law for inventors to be recognized and provided with financial benefits. In the Philippines, to ensure the protection of one’s work/invention, Republic Act 8293 also known as the Intellectual Property Code of the Philippines was created to combat illegal use and owning of original work without legal permission. This law covers the following types of intellectual property: copyright, patent, trademark, industrial design, and geographical origin. Copyright is a legal term used to describe the rights that Source:https:// www.freepnglogo creators have over their literary and artistic s.com/images/co works. Works covered by copyright range from pyright- 28787.html books, music, paintings, sculpture and films, to computer programs, databases, advertisements, maps, and technical drawings. Republic act 8293 INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES COPYRIGHT VALIDITY PERIOD Literary works During the lifetime of the author plus 50 years after death Art 25 years from the date of creation Photographic work 50 years from publication Audio- visual work 50 years from publication Sound recording 50 years from year recording took place Broadcast recording 20 years from date of broadcast Trademark Valid for 10 years and may be renewed for a periods of 10 years Invention Patent Valid for 20 years from filing date application Patent Source:https:// depositphotos.co m/vector- is an exclusive right granted for an invention. images/patent.h tml?qview=7117 8913 7  Trademark Source: is a sign capable of distinguishing the goods or https://ic services of one enterprise from those of other on- library.co enterprises. m/icon/tr Trademark Registered ademark- Trademark icon- 20.html constitutes the ornamental or aesthetic aspect Industrial design of an article. May consist of three-dimensional features, such as the shape or surface of an article, or of two-dimensional features, such as patterns, lines or color are signs used on goods that have a specific Geographical indications geographical origin and possess qualities, a reputation or characteristics that are essentially attributable to that place of origin. Furthermore, another concern raised on the violation of Intellectual Property is Plagiarism. Auraria Library (2020), defines Plagiarism as “one form of academic dishonesty. It is claiming, or appearing to claim, another’s work as your own by not acknowledging it.” Plagiarism is classified into types: sources cited and sources not cited. Sources Not Cited 1. “The Ghost Writer” The writer turns in another’s work, word-for-word, as his or her own. The writer copies significant portions of 2. “The Photocopy” text straight from a single source, without alteration. The writer copies from several different 3. “The Potluck Paper” sources, tweaking the sentences to make them fit together while retaining most of the original phrasing. The writer has altered the paper’s 4. “The Poor Disguise” appearance slightly by changing key words and phrases. The writer takes the time to paraphrase 5. “The Labor of Laziness” most of the paper from other sources and make it all fit together. The writer “borrows” generously from 6. “The Self-Stealer” his or her previous work. Sources Cited (but still plagiarized) The writer mentions an author’s name 1. “The Forgotten Footnote” for a source, but neglects to include specific information on the location of the material referenced. 8  The writer provides inaccurate 2. “The Misinformer” information regarding the sources, making it impossible to find them. The writer properly cites a source, but 3. “The Too-Perfect Paraphrase” neglects to put in quotation marks on text that has been copied word-for-word, or close to it The writer properly cites all sources, 4. “The Resourceful Citer” paraphrasing and using quotations appropriately. The catch? The paper contains almost no original work! The writer properly quotes and cites 5. “The Perfect Crime” sources in some places, but goes on to paraphrase other arguments from those sources without citation. In an article titled “What is Plagiarism?” by p.org published on May 2017, the following activities are considered plagiarism.  Copying media (especially images) from other websites to paste them into your own papers or websites.  Making a video using footage from others’ videos or using copyrighted music as part of the soundtrack.  Performing another person’s copyrighted music (i.e., playing a cover).  Composing a piece of music that borrows heavily from another composition. “Certainly, these media pose situations in which it can be challenging to determine whether or not the copyrights of a work are being violated. For example: -A photograph or scan of a copyrighted image (for example: using a photograph of a book cover to represent that book on one’s website) -Recording audio or video in which copyrighted music or video is playing in the background. -Re-creating a visual work in the same medium. (for example: shooting a photograph that uses the same composition and subject matter as someone else’s photograph) -Re-creating a visual work in a different medium (for example: making a painting that closely resembles another person’s photograph). -Re-mixing or altering copyrighted images, video or audio, even if done so in an original way”. “The legality of these situations, and others, would be dependent upon the intent and context within which they are produced. The two safest approaches to take them in regards to these situations is: 1. Avoid them altogether or 2. confirm the work’s usage permissions and cite them properly.” (p.org, 2017). 9 Violation of intellectual property law is called Infringement and is punishable by law. Another common problem associated with the violation of Intellectual property is Piracy. It refers to the unauthorized use, copying, reproduction or distribution of products that have IP rights protection. It may include stealing, transmitting, selling, and copying without the express consent and/or written approval. It may also involve not paying royalties to the rights owned. To protect oneself from violating the use of copyrighted works, Fair use and Creative commons were introduced. The following information tackles the possibilities of using copyrighted works in accordance with the law. Fair use It refers to the use of copyrighted material without a license only for certain purposes. These include: Commentary, Criticism, Reporting, Research and Teaching. Source:https://www.emergingedtech.com/2019/07 /what-does-fair-use-mean-when-talking-about- copyrighted-material/ Furthermore, the following are guidelines to be considered for Fair use: - A majority of the content you create must be your own. - Give credit to the copyright holder. - Don't make money off of the copyrighted work. is an American non-profit organization Creative Commons devoted to expanding the range of creative works available for others to build upon legally and to share. They released several copyright-licenses known as Creative Commons licenses free of charge to the public. Source: https://worldvectorlogo.com/logo/creative- commons 10  Creative Commons Guidelines: Attribution: You must credit the creator. Non-Commercial: You can't make a profit. No Derivative Works: You can't change the content. Share Alike: You can change the content, but you have to let other people use your new work with the same license as the original. Source: https://creativecommons.org/licenses/ [ 11  What’s More Read and discuss each question below. Write your answer in your activity notebook. Guide Questions: 1. How can intellectual property protect the rights of inventors, scientists, and artists? __________________________________________________________________________________ __________________________________________________________________________________ 2. What acts are considered as a violations of the Intellectual Property Code? __________________________________________________________________________________ __________________________________________________________________________________ 3. What agencies are in-charge of implementing the Intellectual Property Code? __________________________________________________________________________________ __________________________________________________________________________________ 4. What are examples of copyright protected works under the Philippine law? __________________________________________________________________________________ __________________________________________________________________________________ 5. Why is it important to protect intellectual property? __________________________________________________________________________________ __________________________________________________________________________________ 12 6. As a student, how can you promote the ethical use of media and information? __________________________________________________________________________________ __________________________________________________________________________________ What I Have Learned Let’s summarize our lesson by answering the following questions. Complete the statements. Do it in your notebook. 1. Intellectual Property refers to _________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 2. Intellectual Property has five types, namely ____________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 3. The similarities of fair-use and creative commons are __________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 4. Infringement happens when ___________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 13 5. Plagiarism is unethical because _______________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ What I Can Do Identify the type of intellectual property violated in each number and state how to avoid them. Source: Source:https://www.legalwiz.in/blog/trad https://www.lexology.com/library/detail.aspx?g=e emark-infringement-and-its-remedies cfe5421-956c-4ee0-a28a-16b1902c8751 1. ___________________________________ 2. _________________________________ ______________________________________ _________________________________ ______________________________________ __________________________________ ______________________________________ __________________________________ 14  Source: Source:https://www.legalwiz.in/blog/tra https://graphicartistsguild.org/copyrightinfrin demark-infringement-and-its-remedies gement-dispute-highlights-issues-of- plagiarism-on-social-media/ 3. ____________________________________ 4. _________________________________ ______________________________________ _________________________________ ______________________________________ __________________________________ ______________________________________ __________________________________ 15  Assessment Activity 1: Give two local issues the government is facing nowadays in regards to intellectual property. Discuss the issue and present suggestions to address the problem. Write your answer in your notebook. 1. _______________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 2. _______________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ _________________________________________________________________________________ Source: https://www.thoughtco.com/essay-rubric-2081367 16 Activity 2: Identification Instruction: Read each statement and identify what is described in each number. __________________1. Using copyrighted materials without license to do so for a certain purpose is possible through? __________________2. A symbol that represents copyright. __________________3. Books, music and films are intellectual property under? __________________4. Refers to the unauthorized use, copying, reproduction or distribution of products that have IP rights protection. __________________5. Features such as patterns and color can be protected by law under___? __________________6. Validity period for sound recording lasts up to? __________________7. Violation of Intellectual Property refers to? __________________8. American Organization that allows to use legally registered creative works without compromising the law. __________________9. Mike invented a new version of a lamp, to protect his intellectual property he can apply for what right? __________________10. Type of plagiarism where someone copies huge portion from his/her own previous work without due process. Additional Activities Write a reflection of your learning in this module through the matrix below. Thing/topic I Thing/topic I Thing/topic I Thing/topic I enjoyed learned find challenging want to learn more 17 Why? Why? Why? Why? 18 19 Assessment (Activity 2) 1. Fair Use 2. 3. Copyright 4. Piracy 5. Industrial design 6. 50 years 7. Infringement 8. Creative commons 9. Patent 10. Self- Stealer Answer Key References Commission on higher Education, 2016. Teaching Guide for Senior High School MEDIA AND INFORMATION LITERACY CORE SUBJECT. Media and Information Literacy Curriculum Guide by DepEd Ping, A. (2017). Legal, Ethical, and Societal Issues in Media and Information (Part 1) [PowerPoint slides]. Retrieved from https://www.slideshare.net/mobile/arnielping/media-and-information- literacy-mil-legal-ethical-and-societal-issues-in-media-and-information-part-1 Ping, A. (2017). Legal, Ethical, and Societal Issues in Media and Information (Part 3) Plagiarism [PowerPoint slides]. Retrieved from https://www.slideshare.net/mobile/arnielping/understanding-propaganda-in- the-digital-world-67804796 http://www.wipo.int/about-ip/en/ https://www.upcounsel.com/intellectual-property-rights-pirating http://www.gcflearnfree.org/print/blogbasics/copyright-and-fair use?playlist=Blog_Basics www.plagiarism.org/assets/downloads/types_of_plagiarism.doc http://www.plagiarism.org/plagiarism-101/what-is-plagiarism/ 20  DISCLAIMER This Self-learning Module (SLM) was developed by DepEd SOCCSKSARGEN with the primary objective of preparing for and addressing the new normal. Contents of this module were based on DepEd’s Most Essential Learning Competencies (MELC). This is a supplementary material to be used by all learners of Region XII in all public schools beginning SY 2020-2021. The process of LR development was observed in the production of this module. This is version 1.0. We highly encourage feedback, comments, and recommendations. For inquiries or feedback, please write or call: Department of Education – SOCCSKSARGEN Learning Resource Management System (LRMS) Regional Center, Brgy. Carpenter Hill, City of Koronadal Telefax No.: (083) 2288825/ (083) 2281893 Email Address: [email protected] 21 22