Media Language: Codes and Conventions PDF

GUESS the SHOT INSTRUCTIONS 1. ere will be shown pictures. 2. You are to guess the camera shot used in the picture. 3. Your group will earn 1 point for each correct answer. 4. is will se e as an initial point for your next activity. 5. You are only given 15 seconds to answer...

GUESS the SHOT INSTRUCTIONS 1. ere will be shown pictures. 2. You are to guess the camera shot used in the picture. 3. Your group will earn 1 point for each correct answer. 4. is will se e as an initial point for your next activity. 5. You are only given 15 seconds to answer.  GUESS the SHOT 1  GUESS the SHOT 1 WIDE SHOT  GUESS the SHOT 2  GUESS the SHOT 2 CLOSE UP  GUESS the SHOT 3  GUESS the SHOT 3 CUT AWAY SHOT  GUESS the SHOT 4  GUESS the SHOT 4 MEDIUM SHOT  GUESS the SHOT 5  GUESS the SHOT 5 HIGH ANGLE SHOT  GUESS the SHOT 6  GUESS the SHOT 6 LOW ANGLE SHOT  GUESS the SHOT 7  GUESS the SHOT 7 LOW ANGLE SHOT  GUESS the SHOTS PROCESSING: 1. What are the shots shown in the activity? 2. How is it related to our past lesson? 3. Is this a kind of media language? Explain.  MEDIA and INFORMATION LANGUAGE Media Codes and Conventions OBJECTIVES  01 MEDIA LANGUAGE LANGUAGE (Medium of Communication) It is a “system of arbitra , vocal symbols that permit all people in a given culture, or other people who have learned the system of that culture, to communicate or to interact” (Finocchioro, in Jiang, 2010).  MEDIA LANGUAGE denotes how media producers make meaning about a ce ain medium (adve isement, TV show, lm, etc.) they are producing and how they transfer that meaning to their target audience.  ASPECTS of MEDIA and INFORMATION LANGUAGE CODES commonly have an CONVENTIONS established meaning, the methods in which denotation, or codes are organized in a connotation, to the target product. audience.  02 MEDIA CODES  LET’S WATCH and LEARN Questions: 1. What media codes were discussed in the video? 2. How does this a ect a lm, movie, or video?  LET’S WATCH and LEARN Questions: 1. What media codes were discussed in the video? 2. How does this a ect a lm, movie, or video?  TYPES of MEDIA CODES SYMBOLIC CODES e meaning of the product is not based on the product itself but on the interpretation of the WRITTEN CODES audience. the formal written language TECHNICAL CODES used in creating a media product. e knowledge and connotations of di erent camera angles and shots make sense when looking at lms and photographs but mean nothing outside those forms.  SYMBOLIC CODES SETTINGS ACTING the po rayal of the time and place of the the actors in narrative or a speci c creating media scene. products. MISE EN SCENE a French term that means COLOR “eve thing within the highly connotative frame”. when it comes to It describes all the features interpretations. It is also (set design, costume, props, usually associated with staging) within a frame of cultural aspects. media products.  PIC A COLOR INSTRUCTIONS: 1. Each group will be given 3 colors 2. ey are to explain the meaning of the color for them and why.  LET’S WATCH and LEARN Questions: 1. What are the camera angles used in the video? 2. How does camera angle a ect a movie, lm, video, or a photo?  LET’S WATCH and LEARN Questions: 1. What are the camera angles used in the video? 2. How does camera angle a ect a movie, lm, video, or a photo? TECHNICAL CODES CAMERAWORKS EDITING the process of the process of operating, positioning, choosing, and moving the manipulating, and camera. for speci c arranging images e ects and sound. AUDIO LIGHTING the manipulation of the expressive or natural or a i cial light naturalistic use to selectively highlight of sound. speci c elements of the scene. TECHNICAL CODES CAMERAWORKS  WRITTEN CODE the formal written language used in creating a media product. Written Codes  Act them out INSTRUCTIONS 1. CHOOSE A SCENE FROM THE STORY I gave you. 2. You should be able to apply the needed codes and conventions for the scene. 3. You will be given 30 minutes to do the scene. 4. You can only cellphone camera for shooting. 5. e video should be 1-3 minutes long. 6. It will be presented afterwards  Act them out RUBRICS:  03 MEDIA CONVENTIONS  TYPES OF CONVENTIONS FORMS CONVENTIONS ways in which the types of media codes are expected to be arranged. GENRE CONVENTIONS STORY the common use of the CONVENTIONS elements of narratives such as the characters, settings, or the basic structures of themes in a ce ain type of narratives. media. FILM GENRE  04 OTHER MEDIA ELEMENTS  TYPES MEDIA of MEDIA CODES PRODUCERS the people who initiate, plan and produce media texts. AUDIENCE A signi cant element in delivering media texts. STAKEHOLDERS is is a speci c group for whom media and people or organizations that other organizations share the same interests or develop content and intentions. shape messages. AUDIENCE ANALYSIS the process of looking into the demographics (age, gender, social status, etc.) and psychology (values, beliefs, attitude) of the audience. Producers also consider the reaction of the audience. AUDIENCE ANALYSIS AUDIENCEis refers ENGAGEMENT to the reaction of the audience with the media text. Di erent people react in varied ways to the same text. AUDIENCE EXPECTATIONS is refers to the anticipation of the audience about the text. Producers may satisfy or shatter the audience’s expectations. AUDIENCE ANALYSIS AUDIENCEis refers FOREKNOWLEDGE to the exact information (not expectations) that the audience brings about the media output. AUDIENCE IDENTIFICATION is refers to the connection built by the media text to the audience. AUDIENCE ANALYSIS AUDIENCE PLACEMENT is refers to the strategies utilized by the producers which makes the audience feel that the media text is made speci cally for them. AUDIENCE RESEARCH is refers to the monitoring of the audience before, during and after the production of the media text.  EVALUATE THIS! INSTRUCTION: 1. Look for the codes and conventions used in the sho lm. 2. How does each codes a ected the lm? 3. Write them in your notebook.  EVALUATE THIS! INSTRUCTION: 1. Look for the codes and conventions used in the sho lm. 2. How does each codes a ected the lm? THANKS! CREDITS: is presentation template was created by Slidesgo, including icons by Flaticon and infographics & images by Freepik Please keep this slide for attribution