Media and Information Languages PDF

Media and Information Languages  What is Language? A system of vocal, symbols that permit all people in a given culture , or other people who have learned the system of that culture to communicate or to interact.  Media Language Media language denotes how media producers make...

Media and Information Languages  What is Language? A system of vocal, symbols that permit all people in a given culture , or other people who have learned the system of that culture to communicate or to interact.  Media Language Media language denotes how media producers make meaning about a certain medium (advertisement, TV show, film, etc.) they are producing and how they transfer that meaning to their target audience.  In interpreting these signs and symbols, audiences may interpret the media text denotatively or connotatively. Denotative meaning is the literal meaning of the media text. Connotative meaning refers to the various interpretations that the text suggests to the audience which are often associated with their culture, values, beliefs, etc.  Media Codes and Conventions Media codes commonly have an established meaning, denotation or connotation, to the target audience. Conventions refer to the possible methods in which codes are organized in a product. Types of codes Symbolic codes Written codes Technical codes  Symbolic codes Show what is beneath the surface of what we see or iconic symbols that are easily understood. The symbolic codes in media include setting, mise en scene, acting and color.  Setting refers to the time and place of the narrative or a specific scene. Mise en scene is a French term that means “everything within th frame”.It describes all the features (set design, costume, prop staging) within a frame of media products. Acting refers to the portrayal of the actors in creating media product Color considerations are highly connotative when it comes t interpretations. It is also usually associated with cultural aspects. Rose Written codes are the formal written language used in creating a media product. It includes the printed language  Technical codes refer to codes specific to a media form alone. The knowledge and connotations of different camera angles and shots make sense when looking at films and photographs but mean nothing outside those forms. Long shot Medium longshot Close up shot  Conventions Conventions refer to the recognized ways of using media codes. The types of conventions include form conventions, story conventions, and genre conventions. Types of conventions Form conventions Story conventions Genre conventions Form conventions are ways in which the types of media codes are expected to be arranged. Story conventions Story conventions refer to the basic structures of narratives. Examples of story conventions involve narrative structures, character constructions, and point of view. Genra conventions refers to the common use of the elements of narratives such as the characters, settings, or themes in a certain type of media. Genre conventions can be formal or thematic and are usually linked to the expectations of the audience. Media producers, stakeholders, and audience ~ The media producers refer to the people who initiate, plan, and produce media texts. ~ Stakeholders refer to people or organizations that share the same interests or intentions.  ~ The audience, on the other hand, is a significant element in delivering. Producers also consider the reaction of the audience by looking into the following: Audience Engagement Audience Expectations Audience Foreknowledge Audience Identification Audience Placement Audience Research Audience Engagement. This refers to the reaction of the audience to the media text. Different people react in varied ways to the same text. Audience Expectations. This refers to the anticipation of the audience about the text. Producers may satisfy or shatter the audience's expectations. Audience Foreknowledge. This refers to the exact information (not expectations) which the audience brings about the media output. Audience Identification. This refers to the connection built by the media text to the audience. Audience Placement. This refers to the strategies producers use to make the audience feel that the media text is made specifically for them. Audience Research. This refers to the monitoring of the audience before, during, and after the production of the media text. Thank you.