MIL (2nd Sem - Final Term) PDF

MIL (2ND SEM - FINAL TERM) WEEK 1: TEXT INFORMATION AND MEDIA CLASSIFICATIONS OF TEXT INFORMATION Text Information FICTION NON-FICTION - Written in the language most appropriate to the reader. - Based on...

MIL (2ND SEM - FINAL TERM) WEEK 1: TEXT INFORMATION AND MEDIA CLASSIFICATIONS OF TEXT INFORMATION Text Information FICTION NON-FICTION - Written in the language most appropriate to the reader. - Based on - Based on CREATORS OF TEXT INFORMATION imagination facts and information AUTHOR WRITER How text information is produced? - Has - Associated 1. The writer sselects a topic or an published in writing issue worth writing about. works. literary 2. The writer does a thorough - Published works. gathering of information about the works undergo topic. editorial 3. The writer constructs an outline of processes. the topic and composes the draft. 4. The writer goes back to the draft and develops it into a full text. CONTRIBUTORS COLUMNIST 5. The writer turns in the article to the editor or publisher. - Can only - Writes submit commentar Observe: articles ies about 1. Accuracy and Factualiy depending social or 2. Objectivity on the political 3. Language appropriateness theme or issues 4. Curriculum alignment space 5. Style and Format available. - Only a part Text as Visual -= conveys emotions of work TYPES OF TYPEFACES 1. Serif- most classic 2. Sans Serif- most clear and Bloggers straightforward - Someone who writes personal 3. Slab Serif - specifically use in opinions on topics or issues that billboards interest them. 4. Decorative- different emotions, Editors draws audience attention - Gives the final say to the final 5. Script- the most formal use to context of the written text. design wedding inv etc. - Making sure that everything is DESIGN PRINCIPLES AND ELEMENTS proofread. 1. Emphasis - given focus on Publisher something, (building, italicized, - Responsible for preparing, highlighting) acquiring and managing a 2. Appropriateness- font has publication. different uses. - Usually comes with a group  3. Proximity- distance between text, 7). Rhythm - a movement in which some words, phrases. elements recur regularly. 4. Organization- arrangement of statements, coherence of ideas. 8). Perspective- this is created through 5. Repetition- repetition of words the arrangement of objects in 6. Contrast- highlighting differences, two-dimensional space to look like how two differences match to each other. VISUAL DESIGN ELEMENTS WEEK 2: VISUAL INFORMATION MEDIA 9). Line- describe a shape or outline. It can Visual Information create texture and can be thick or thin. - Artistic or creative representation or interpretation of an idea, 10). Shape - usually a geometric area that concept, or emotion using different stands out from the space next to or around media. VISUAL MEDIA AND INFORMATION it, or because of differences in value, color, - Materials, programs, and or texture. applications - Used to aid learning 11). Value- the degree of light and dark in a TYPES OF VISUAL MEDIA 1. Photography design. It is the contrast between black and 2. Videos white and all the tones in between. 3. Infographics 4. Data Visualization 12). Texture - the way a surface feels or is 5. Memes 6. Comic Strips perceived to feel. Texture can be added ro VISUAL DESIGN PRINCIPLES attract or repel interest of a visual element. 1). Consistency of margins, typeface, typestyle, and colors is necessary, especially in slide presentations or 13). Color - determined by its hue (name of documents that are more than one page color), intensity (purity of the hue), and value (lightness or darkness of hue). 2). Center of interest- an area that first attracts attention in a composition. 14). Form - a figure having volume and 3). Balance- a feeling of visual equality in thickness. An illusion of a 3-dimensional shape, form, value, color, etc. object can be implied through the use of light and shading. 4). Harmony- brings together a composition with similar units. - WEEK 3: AUDIO INFORMATION AND MEDIA 5). Contrast- offers some change in value Audio creating a visual discord in composition. - Anything connected to sound Audio Media and Audio Information 6). Directional movement- a visual flow through the competition. Audio Media 2. MP4A/AAC (MPEG-4 Audio/ - Uses equipment to report, Advanced Audio Coding) document, and deliver information - File extension for lossy through the means of sound. digital audio compression. Audio Information - Successor of mp3 - File or sound created and is - Can store video but the transferred using high fidelity quality is low. waves that are heard through 3. WAV (Waveform Audio Format) certain audio tools. - Microsoft audio file format Types and Categories of Audio standard Information - Storage of digital audio data 1. Radio Broadcast -way of sharing on personal computers. news or entertainment by the use 4. WMA (Windows Media Audio) of radio waves/ airwaves. - File extension developed by 2. Music- instrumental or vocal or a Microsoft and used with combination of both; melody, Windows Media Player harmony, rhythm. ELEMENTS OF SOUND DESIGN 3. Sound Recording- capturing of 1. Dialogue audio that can be played back. - Composition in the form of 4. Sound Clip/ Sound Effect- type of conversation between two sound to enhance a multimedia people. experience. 2. Sound Effect 5. Audio Podcast- spoken-word - Sound aside from dialogue series, content, discussions and and music. has episodes. - Artificially made Ways of Storing Audio Files 3. Music 1. Tapes - oldest form of storing audio - Instrumental or vocal sound 2. Compact Disc- circular disc that convey emotions and 3. USB Flash Drive- something you ideas in significant forms. can bring anywhere, store 4. Silence information. - Absence of noise or sound 4. Memory Card- chip, can be used in - Used to emphasize the camera and can extend your dialogue storage. PRINCIPLES OF SOUND 5. Computer Hard Drive- secondary 1. Mixing storage for computer - Combining multiple audio 6. Internet/ Cloud- most accessible tracks into a single final among all media storage; online product storing of files. 2. Pace Audio File Formats - Linear 1. MP3 (MPEG Audio Layer 3) - Non-linear - Coding format for consumer - Multi-linear audio 3. Transition - Can last for 2-3 mins - Segue - Fade to Black  - V-Fade 4. Mobile Phone/ Internet- most - Cross-Fade portable because you can access it 4. Stereo Imaging everywhere. - Duplication concerning the supposed spatial locations Elements of Motion Media of the sound. 1. Speed - how fast or slow something WEEK 4: MOTION INFORMATION AND moves MEDIA 2. Direction - where something Motion moves/something is pointing in a - Act or process of moving or being certain direction. moved. 3. Motion Path - trajectory/ patg tgat - Constantly moving from one place rhe object took to the next changing position. 4. Timing Characteristics of Motion Media a). Objective - can be measured 1. Transfer messages to many people (secs, mins) 2. Deliver the same message to the b). Subjective- appeals to audience at once. psychological thinking. 3. Represent messages that are WEEK 5: MANIPULATIVE INFORMATION typically indifferent and temporary. AND MEDIA 4. Multisensory Manipulate 5. Formal, influential channels of - Handle, manage, or influence communication something or someone skillfully. 6. Contributors in behavior and Information attitude alteration - Can cover data, knowledge derived 7. Discuss some important issues, from different studies, experiences, persons, organizations, or social or instructions and even signals or movements symbols. Production of Motion Media Media 1. Generating of storyboard - Defined as the combination of 2. Scriptwriting and dialogue physical objects used for recording communication or mass 3. Sketching for animation; acting communication. and shooting for video Format and Types 4. Adding background music and 1. Consumer Confusion- giving the background details consumer a confuse feeling 5. Rendering Formats of Motion Media 2. Crowd Manipulation- Bandwagon 1. Film- actors were taken, sequence (trying to fit in) of moving pictures or images 2. Television- combination of auditory 3. Propaganda- most associated with and visual elements; transfer politics, building your name by through airwaves or antennas. destroying your opponent's image. 3. Interactive Video- different features on what devices have. Can 4. Gatekeeping- information is being be click or touch filtered for dissemination  - Can incorporate images to make a 5. Celebrity Endorsements- uses visual impact on viewers celebrities as endorsers of a certain - Appeal to both visual and auditory product. senses. Types of Multimedia Presentation 6. Hoax- distributing false 1. Slideshow Presentation information/ misinformation - Photographic slides or electronic images 7. Psychological Manipulation- aims - Something that you can to influence the public beliefs and control emotions. 2. Audio Visual Presentation - Contains both sound and 8. Fear Mongering or visual components Scaremongering- dissemination of - Slide-tape presentation, exaggerated and frightening films, TV programs, and live rumors theater productions 3. Overhead Projector (OHP) Advantages and Limitations - Uses light to project an Advantages enlarged image on a screen 1. It can boost the image of a person, 4. Smart Board product, or services - An interactive whiteboard 2. It can filter the information that where you can input or would be disseminated to the navigate information public. through touch detection. 3. It can provide a sense of control - Can use fingertips and order when it comes to the Characteristics of Multimedia kind and amount of information to Information be publicized. 1. Electronic or digital - can be Limitations prepared and delivered 1. It can be biased and/ or subjective electronically or digitally through to protect the image of a person, various computer applications product, or service. 2. Interactive - can be manipulated 2. It can mislead the fats and conceal 3. Dynamic - can be played, projected, sensitive issues recorded, and/or accessed using 3. It can hide the truth that the public different kinds of technology and has the right to know. computer applications. Different Uses of Multimedia WEEK 6: MULTIMEDIA INFORMATION AND Field of Use of Multimedia MEDIA Specialization Multimedia - Digital integration of text, graphics, Education Gamification of lessons, animation, audio, still images and engaging classroom motion video. lectures, online learning Multimedia Presentation Entertainment Movies and animation  Industry Presentation of products/ services, marketing, advertising Medicine Surgery simulations, medical presentations Different Users of Multimedia 1. Teachers or Lecturers- deliver lecture to students 2. Motivational or Public Speakers- to deliver message to audience 3. Salespeople- marketing, advertising