Cream and Pink Leaves Project Presentation PDF

Text Information and Media What is text? In academic terms, a text is anything that conveys a set of meanings to the person who examines it. You might have thought that texts were limited to written materials, such as books, magazines, newspapers, and 'zines (an informal term for magazine that r...

Text Information and Media What is text? In academic terms, a text is anything that conveys a set of meanings to the person who examines it. You might have thought that texts were limited to written materials, such as books, magazines, newspapers, and 'zines (an informal term for magazine that refers especially to fanzines and webzines). Those items are indeed texts-but so are movies, paintings, television shows, songs, political cartoons online materials, advertisements, maps, works of art, and even rooms full of people.  FIVE (5) TYPES OF FONTS 1. Serif fonts Serif fonts are the most classic, original fonts. They are named for the little feet at the top and bottom of the letterforms. Serifs date back to the Romans who flared their brushstrokes out at the top and bottom, creating what we now know as serifs. Serif typefaces came into vogue in the 15th century and held court for three hundred years. Even within this one designation, there are tons of smaller classifications (Old Style, Classical, NeoClassical, Transitional, to name a few). While a casual observer might lump them all together, a type geek can explain that subtle differences between the weight, ascender heights, and shape of the actual serif give you clues to what era it was created in.  FIVE (5) TYPES OF FONTS 2. Slab Serif fonts Slab serifs are the fonts with the most impressive, large serifs. They are the louder cousins of the classic, quiet serifs, that rose to prominence in the billboards, posters, and pamphlets of the 19th century, designed to yell their message from a good distance. Later they evolved into some more genteel forms like the ever-popular Clarendon, that could work for longer paragraphs of text.  FIVE (5) TYPES OF FONTS 3. Sans Serif fonts Sans serifs are fonts that lack the little serifed feet. They started popping up in the mid-19th century but truly hit the big time in what's knowr as the "Modern" era, in the twenties and thirties. They were considered new and flashy, like shorter skirts and the Charleston dance craze. (Fun fact: you will still see sans serifs with the word "grotesque" in their name owing to people thinking they were crass and only good for advertising.) In the mid century German designers ran away with the footless forms and created some of the fonts that remain popular and iconic to this day, like Futura and Helvetica.  FIVE (5) TYPES OF FONTS 4. Script fonts Script fonts are those that mimic cursive handwriting. They are separated into two categories, reminiscent of a party invitation: formal and casual. Formal scripts, as the name implies, are the very tancject corinto They evoke the incredible handwriting of masters of the 17th and 18th century. They are immediately recognizable for their over the top curls and flourishes that extend from the serif, known as swashes. These are to be handled with care. Using them for extended amounts of copy can lead to your design resembling the Declaration of Independence. That said-they will never go out of style for wedding invitations, romance book covers, and any design that wants to feel more historical.  FIVE (5) TYPES OF FONTS 5. Handwritten fonts Different from formal or casual scripts, handwritten fonts were difficult to find even ten years ago. Handwritten fonts often lack the structure and definition of the letterforms in a traditional script, instead mimicking the loop and flow of natural handwriting. They might also be technically sans serif and resemble your dad's all-capital letters in a birthday card. The sheer range makes handwritten fonts difficult to describe but the recent explosion of available forms is exciting to watch Design Principle and Elements of Text 1. Emphasis- Use different size,weight,color,contrast and orientation to present texts with greater value. 2. Appropriateness - Using the right font, content and tone of presentation based on the target audience or event. 3. Space -Use space to create focus and strategically make other texts stand-out. 4. Alignment -Use text alignment to set symmetry, formality or free style. 5. Consistency -Use at least 2 or 3 colors, font styles and design styles for the whole composition or content. Formatted Text Formatted text is text that is displayed in a special, specified style. In computer applications, formatting data may be associated with text data to create formatted text. How formatted text is created and displayed is dependent on the operating system and application software used on the computer. Text formatting data may be qualitative (e.g.,font family),or quantitative (e.g.,font size, or color). It may also indicate a style of emphasis (e.g., boldface, or italics),or a style of notation (e.g., strikethrough, or superscript). Purpose Formatted Text The purpose of formatted text is to enhance the presentation of information.For example, in the previous paragraph, the italicized words are each followed by examples. At a glance, the reader can ascertain that there are four special words in the paragraph. The goal is to help the reader to obtain, understand, and retain the information. Unformatted Text Unformatted text is any text that is not associated with any formatting information. It is plain text, containing only printable characters, white space, and line breaks. It corresponds to a set of characters in the American Standard Code for Information Interchange (ASCII) is a standard table of seven-bit designations for digital representation of uppercase and lowercase Roman letters, numbers and special control characters in teletype, computer and word processor systems. When you type a particular letter using a word processor, the letter actually has an equivalent set of characters when translated into a computer program. Hypertext The principle of a hypertext makes use of linking a text to another text "in such a way that the user can navigate non-sequentially form one document to the other for cross-references." The World Wide Web (WWW) combines computer networking (the Internet) and Hypertext MarkUp Language (HTML) into an easy to use system by which people can access information around the world from a desktop computer. Hypertext is the medium used to transmit the information in a non-linear fashion via computer by clicking on a "link" using a mouse. Standard features of Word Processing All word processing applications allow you to: enter and edit text, save,print, cut/copy/ paste, check your spelling. Cut, copy, and paste Cut and copy work in a similar way. Highlighting a piece of text, right-clicking and selecting copy/cut will store the text in memory. The difference is that copy leaves the highlighted text behind whereas cut removes it. To insert the copied/cut text into a different area of the document, a different document, or an entirely different application altogether, right-click and select paste. The use of cut, copy,and paste is not necessarily limited to text. Formatting text makes a document easier to read. You can: change font type and size change the alignment of text (left, centre, right or justified) bold text underline text italicise text create bulleted or numbered lists Other features that may be expected include find and replace, which replaces one word with another, and the ability to importgraphics, eg from a clip art library.Headers and footers and page numbering are also very useful. Text information is considered the main mode of communication from which other media modalities are based from. You have a better understanding of the other modalities if you first appreciate the text and be more acquainted to the effective and efficient use of it for communicative purpose. Thank You