Midterm Reviewers PDF

PACKAGING DESIGN REVIEWER Lesson 1: Introduction PACKAGING DESIGN ​ Packaging design is one of the key elements of a marketing strategy for a product as it is the visual face (aesthetics) that will be promoted, recognized and sought out by the consumer. ​ It is the process...

PACKAGING DESIGN REVIEWER Lesson 1: Introduction PACKAGING DESIGN ​ Packaging design is one of the key elements of a marketing strategy for a product as it is the visual face (aesthetics) that will be promoted, recognized and sought out by the consumer. ​ It is the process of creating the appearance and structure of packaging for a product where it involves designing the packaging materials, graphics, and overall look and feel to (re) BRANDING effectively communicate the brand and product attributes to ​ Branding and packaging have a life-cycle, (Introduction, the consumer. Growth, Maturity, Decline) which means there is a need for a ​ Packaging design also involves considerations such as regular evaluation and alteration to maintain a brand, its functionality, sustainability, cost, and compliance with attributes, and personality. relevant regulations and standards. ​ When a brand is no longer resonates with its target ​ Packaging design can be applied to a wide range of consumers, it is often time to undertake a re-branding of the products, including consumer goods, food and beverages, product or line to correct this. pharmaceuticals, and industrial products. ​ The bold single colors help to differentiate the variants and make the product stand out well on the shelf against the OBJECTIVES - Packaging Design kaleidoscope of color surrounding it. Primary objective: It is a medium to serves as a container, ​ The designs also make the most of the metal substrate and protection, for transportation, distribution, store, identify, and print limitations. distinguish a product in the marketplace. BRAND REQUIREMENT Its goal is to meet marketing objectives by distinctively ​ Color communicating a consumers product’s personality and functionality ​ Fonts and generating a sale. ​ Logo ​ Written Copy DIFFERENCE: Packaging Design and Product Design ​ Imagery Product design and packaging design are related but distinct fields ​ Required Masks (Regulatory) that are often used in conjunction with one another in the development of a product. WHO’S PURCHASING THE PRODUCT? 3.​ Personality: How the brand comes to life ​ A product’s packaging should attract to its perfect -​ The package is the first and almost always the last consumer; it is essential to understand who that customer is moment of truth before the purchase is made. before beginning the design procedure. -​ It is often the only personal interaction a consumer ​ Products for elderly people may need larger text. Items may have with the product and is kind of like an geared towards a wealthy customer will have to think about actual person itself. materials that produce a sense of luxury. 4.​ Navigation: How the consumer finds your product within the PURPOSE & INTENTION category. Purpose: Form -​ Navigation uses visual clues like type, colors, Packaging is physically required to do in order to protect and patterns, words and shapes. present a product. -​ An individual brand’s products should be easily identifiable and should stand apart from others. INTENT: Function -​ Different products within a brand may use parts of Branded packaging is altogether different from its purpose and is the package to connect it to the larger family of concerned with captivating an audience. Within the retail products, while other elements make the package environment, a package needs to grab the attention of potential distinctive. buyers and rapidly communicate various brand values. SUCCESSFUL PACKAGING 1.​ Identification: How easily a consumer can identify product Lesson 2: 7 STEPS IN PRODUCT… from package. -​ Consider all of the scenes, engage the consumer. 7 Steps in Product -​ Great package design takes a leap within the ❖​ Get Inspiration category, not completely out of the category and over ❖​ Know The Product & Functional Requirements a cliff. ❖​ Know The Target Audience ❖​ Keep It Simple 2.​ Functionality: Usability of the product ❖​ Tell Your Story Through Colors & Fonts -​ The package can become an integral part of the ❖​ Make It Attractive product. ❖​ Consider Shelf Impact -​ The lines between product and package begin to blur when the package adds an unexpected benefit to the GET INSPIRATION product -​ You can explore several design sources for inspiration. Visit award-winning designs online. These aesthetically pleasing packaging designs will trigger new ideas.  -​ Non-packaging designs can inspire you to produce unique -​ The first thing to consider is to visit your competitors’ design ideas. packaging designs and study them closely. You should list the colors, fonts, images, and other elements they mostly KNOW THE PRODUCT & FUNCTIONAL REQUIREMENTS use. -​ Find out what your consumer needs to know to use the -​ Then, determine what roles these elements play in product. conveying their brand personality and values. -​ For example, food packaging design should incorporate nutrition, safety, and care details. You can decide on the CONSIDER SHELF IMPACT space on the packaging if you have such information -​ The success of a product in its niche also depends on how beforehand. its design looks on store shelves. It should stand out and not blend with other similar products. But, even if a packaging KNOW THE TARGET AUDIENCE design stands out, it may have little shelf impact. So, test the -​ Before you design your product packaging, know more about design for the impact. its target users or consumers. You should research the -​ Make sure your packaging design shows your brand logo client’s market, business, and industry to have an distinctly for authenticity and trust. understanding of where the design will appear in the market. -​ Know their potential consumers’ backgrounds, interests, etc. KEEP IT SIMPLE Lesson 3: ESSENTIAL ELEMENTS -​ To create a simple packaging design, you need to follow the minimalistic design trend that has been around for many THE PRIMARY DISPLAY PANEL years, and most designers, including packaging designers, -​ This is the area (front) where the brand identity and all of the follow it ardently. primary communication elements are placed. -​ It helps create a simple design due to the minimum use of -​ The size, position, and relationship of the elements here are design elements, such as colors, fonts, text, images, etc. guided by the basic design principles to effectiveley communicate the overall marketing and visual TELL YOUR STORY THROUGH COLORS & FONTS communication strategy -​ A good design uses colors, fonts, and images so that these elements can beautifully convey the source of raw materials THE ELEMENT OF TYPOGRAPHY used in making your products. ​ Conveys a brand’s message and personality. -​ All such brand details should be clear to your audience at a ​ Involves the selection and arrangement of fonts. glance of the package. ​ Should align with the brand’s personality and target audience. MAKE IT ATTRACTIVE ​ Must be legible, readable, visually appealing, and able to -​ Make the design stand out. convey the desired message.  PACKAGING DESIGN PRINTING TERMINOLOGIES THE ELEMENT OF COLOR ​ Choice of colors can leave a lasting impression on DPI consumers. Dots per inch; a measure of a printer’s resolution. The higher the ​ Evokes emotions, influences perceptions, and attracts number, the better the print quality. A minimum of 300 dpi usually is attention. required for professional-looking results and 72 dpi for web results. ​ The color palette should align with the brand’s identity and attract the target audience. CMYK It stands for the colors Cyan-Magenta-Yellow-Black. In print design, THE ELEMENT OF IMAGERY colors are defined as a percentage of each of these 4 colors. For ​ Appropriately used imagery can deliver visual excitement example, the CMYK abbreviation for the color black would be (interest), memorable experience, and recognizable 0-0-0-100. In contrast, display devices (i.e., computer monitors) touchpoints. typically define colors using RGB. ​ Consumers usually look at the pictures first before they read the text. Reverse Printing Also called back printing. Printing on a transparent film so that the STRUCTURE printing will be on the inside of the package and be observed ​ Enhances the practicality and aesthetics of the product. through the film. ​ Should be visually appealing and align with the product’s characteristics and brand identity. Offset/Lithographic Printing ​ Practical for storage, transportation, and ease of use for Most print shops use offset printing to produce large volumes of consumers. high-quality documents. Although the equipment and setup costs MATERIALS are relatively high, the printing process is relatively inexpensive. ​ Speaks volumes about the brand’s values in terms of sustainability and environmental friendliness. Digital Printing ​ Should be suitable for the product, provide adequate The printing process is more expensive and with poorer quality than protection, and align with the brand’s sustainability goals. offset printing but good for small runs and saving time. ​ Factors such as durability and eco-friendliness must be considered: 90% of millennials opt for environmentally- friendly brands. Digital Proof A type of hardcopy sample output directly from digital f iles, provided by the print provider and used by the client to verify the accuracy of their print application before the actual production of the project.  Crop marks Screen Printing A crop mark also called a trim mark, is a line that appears in the The printing of silkscreen images and text produces a clean, sharp corners of the pages of your publication so that the printer knows finish. Setup costs are very affordable in most cases, making it an where to trim the paper. Commercial printers use them for bleeds, excellent choice for smaller volumes. which extend the image and color of the page to the edge of the paper. 4-color-process Cyan, Magenta, Yellow, and Black (CMYK) are the four ink colors Dieline used in full-color printing. Black should be the color formed when A “dieline” is a template used in packaging and printing to ensure a mixing Cyan, Magenta, and Yellow inks, but due to the pigments package’s final layout is correct. A flattened version of this template used, in practice, we get a muddy dark color. Therefore, Black was marks all the folds and cuts of a package in a single diagram. introduced as a fourth color in four-color process printing to improve contrast and detail in printing. Matte Finish Light is absorbed rather than reflected by matte finishes. Thus, they Pantone Matching System (or PMS) will conceal bumps and other small flaws in your wall quite well. The Pantone matching system is used for specifying and blending Despite their inadequacy, these types of f inishes are relatively easy match colors. It provides designers with swatches of over 700 to touch up. colors and gives printers the recipes for making those colors. This is a way to spec out an exact universal color, whereas a 4 color Score process has a margin of error. When you score on the paper, you draw a line that guides the fold. You can avoid cracked and sloppy creases by learning how to score Bleed or Bleeding Edge paper. When a page or a cover design extends to and off the edge of the paper, it is called a “bleed”. In print design, the artwork or block of Spot varnish color must extend off the edge of the page. The artwork or block of Varnish is used to highlight a specific part of the printed sheet. In color is then printed on larger-size paper. Then the printed page is spot varnishing, only a portion of the page is coated with varnish. trimmed to the desired size. Embossing Hologram The graphic design technique of using inkless embossing to create A three-dimensional picture that is made on a photosensitive glass raised art on paper is known as blind embossing. In this technique, plate using a laser as the light source. From this plate, a shim is the characters or logos are raised from the paper. The embossing made, and the image is stamped into a metallic foil. can be felt when printed. Hot Stamping understand this better. Suppose you are running a restaurant, and Hot stamping is a lithography printing technique in which metal foils some of your customers order food for takeaway or inks are transferred onto a surface by heating the image mold or stamping die. PACKAGING MATERIALS CLASSIFICATION Many kinds of packaging require different types of packaging UV coating materials. Here is a brief introduction of the most common types of Packaging applications commonly utilize UV coatings. Both packaging. high-gloss and matte UV coating styles provide a premium feel to ​ Primary Packaging the packaging. In spot UV coating, the UV coating is applied to just ​ Secondary Packaging one part of a product or to both sides. Coatings are used on specific ​ Tertiary Packaging points on your packaging, enticing attention to the design features. ​ Ancillary Packaging Prototype PRIMARY PACKAGING Illustrates how your packaging (with full graphics) will look before it -​ For businesses that produce perishable items, primary is mass-produced. Handwork or light machinery is typically used to packaging is crucial. Industries or factories that produce make the prototype. medicines, food items, beverages, and other perishable items, need compact packaging to preserve or protect the Varnish item. In printing, the varnish is applied as a clear, transparent coat during or after printing. Packaging is often varnished to protect the printed MATERIALS USED FOR PRIMARY PACKAGING material against fingerprints, smudges, and scuffs, as well as to enhance the overall look and feel. Laminated Pouches Laminated pouches are made of very thin plastic or polymer. They have a special adhesive on the opening end that reacts to heat and gets sealed. To use the laminated pouches, one needs special Lesson 4: TYPES OF MATERIALS equipment for lamination. Plastic Containers WHAT ARE PACKAGING MATERIALS? This type of packaging material is more common in businesses. Packaging materials are the types of materials used in the Most of these plastic containers are reusable. packaging industry to wrap, pack items. Essentially, there are different types of packaging materials. Thermoformed Products Made out of thermoplastics, this type of packaging is primarily used WHY DO WE NEED THEM? for electronic items. Thermoplastics are heated and molded into Packaging materials are essential for all businesses. They protect shapes particular to the products and their subsidiary equipment. the package that is inside the box. Here is an example to Tin Can chocolate wrappers, plates, and food packaging and is highly Tin cans are multipurpose packaging materials used in many types cost-effective. of business. Canned food, beer, and other beverages mostly come in tin cans Composite Cans If you ever bought a pack of pringles or a bottle of whiskey, they Parchment Paper came in composite cans. This type of packaging material has Parchment papers are also known as baking paper or bakery paper multiple layers for added rigidity and protection. and are used extensively in the baking industry. The baked item does not stick to the paper and comes out easily. Glass Containers Classic glass containers are used to pack food items, biscuits, Paper Bags or Wet-Strength Paper supplement powders, and many other things. However, they are very Looking similar to paper bags, wet-strength papers have high fragile and often need another layer of protection. stress tolerance once they are wet. These are biodegradable and the only difference between paper bags and wet-strength paper is Shrink Wrap that the former features convenient handle loops. This type of packaging material is used to pack multiple units of items. Generally, shrink wraps are used as external packaging. One Lamitubes/Laminated Tubes needs to use heat in order to tightly seal the plastic layer. Laminated tubes or lamitubes have resistance to oil and heat. These are primarily used to package paste or ointments. Generally, Cling Film this type of packaging has heat sealing on one end and a cap on the Cling film is nothing but a clear plastic wrap used to protect other. perishable food items such as salads and sandwiches. Monocartons Woven Sack This is by far the most common type of packaging material you may This is a heavy-duty packaging material primarily made out of jute. find. These are nothing but basic paper boxes. Sometimes, they Rice, potato, food grains are supplied in woven sacks. come with outer lamination that helps keep the moisture away Jute Bags Retort Pouches Jute bags come in different sizes, and they are very handy. These Retort pouches are an amalgamation of plastic and metal. jute bags have handles for convenience and are mainly used to Essentially. These are metalized plastics that have both flexibility carry things. and rigidity. Intermediate Bulk Paper-Foil Laminate Containers This type of packaging material is used for heavy Paper-foil laminate is similar to retort pouches, except these are materials. Intermediate bulk containers can carry up to 1000Kgs metalized paper. This type of packaging material is used as and are used as sandbags, cement bags, packaging for fertilizers, food products, etc.  Wooden Crates Bubble Wrap Wooden crates are used primarily for storing and sorting purposes. Bubble wraps are one of the most known packaging materials. These are extensively used in warehouses and supermarkets. These are used to deliver or carry fragile items. Bubble wraps are Wooden crates are stackable, eco-friendly packaging supplies plastic coverings filled with tiny air pockets. The build of bubble wrap works as a cushion and protects delicate items. TERTIARY PACKAGING -​ Tertiary packaging is required for the transportation and SECONDARY PACKAGING shipping of products. Essentially, this type of packaging -​ After the primary packaging, all products that are delivered ensures an added safety layer protecting products from in bulk need to be packed again, and this type of packaging bumps and jerks is called secondary packaging. There are different types of packaging materials that are used in secondary packaging, MATERIALS USED FOR TERTIARY PACKAGING and here is more about them. Corrugated Fiber Board MATERIALS USED FOR SECONDARY PACKAGING Corrugated fiber boards have fluted fiber sheets that cushion the product against accidental bumps and jerks. These are extensively Plastic Crates used for making boxes that are used for shipping purposes. Plastic crates are used to pack and carry bulk orders of goods. This type of packaging is very common in stores and shopping centers.​ Wooden Containers Many varieties of wooden containers are available in the market. As Plastic Trays a matter of fact, wooden boxes and crates also come under this Plastic trays are similar to plastic crates; however, they have a type of packaging material. lesser capacity. These are open flat containers made out of plastic and are mainly used in organizing stuff. Wooden Pallet Wooden pallets are used to stack goods upon them. Because of EPS Trays their shape, shifting large packages or stacks of goods using Expanded polystyrene trays or EPS trays are recyclable, food-grade forklifts becomes easy. trays that are used to pack food items. These trays are colorful and can be easily printed and branded. You can spot this type of Plastic Pallet packaging material used in supermarkets. Most of the time, they Plastic pallets work exactly the same way wooden pallets do. This have cling film wrapped on them. type of packaging material is made of plastic, and they are extremely durable. ANCILLARY PACKAGING ​ LEGALLY COMPLIANT -​ Last but not least, ancillary packaging is one of the most The types of packaging supplies should have legal crucial types of packaging materials. These are essential compliance. consumables in the packaging industry. Mainly these are: -​ Adhesives ​ QUALITY OF PACKAGING -​ Printing Inks Ensure the quality of packaging supplies. Low-grade -​ PP Straps packaging materials won’t provide optimum safety to -​ Caps & Closures your products. -​ Tapes Labels -​ Cushioning Material ​ COLOR / BRANDING / MARKETING Printable packaging material allows you to brand and label your products, which is crucial for marketing. FACTORS NEED TO CONSIDER IN PACKAGING As a business owner, you know what types of packaging materials you need. Before you start purchasing the products, there are a few ​ PRODUCT VISIBILITY things that you need to keep in mind. The best packaging supplies Use materials that have low opacity so that the are the ones that have the following qualities. product is visible without taking out the cover. ​ SECURE AND DURABILITY ​ GREEN CREDENTIALS Invest in packaging supplies that are durable and Using bio-degradable material in your packaging will offer the best security to the product. It should offer reduce your carbon footprint. Many companies are adequate coverage from the elements of nature. taking this green path and using eco-friendly packaging supplies in their product. ​ AFFORDABLE AND EASY TO USE Packaging supplies are needed in bulk, and therefore, ​ INNER SECTIONS / DUNNAGE they should be easily available and cost-effective. If you are shipping small items that are fragile and Investing in expensive packaging materials would susceptible to damage caused by any accidental increase the products’ price. bump and jerk, use adequate dunnage. Adding these types of packaging supplies in the inner sections of ​ EASILY AVAILABILITY the box can offer cushioning to the main parcel Make sure the packaging supplies are easily available. In case you are finding it hard to get the packaging supplies you need, visit Amazon Business’ MRO & Industrial Supplies where you can purchase different kinds of packaging supplies in bulk. Lesson 5: DIELINE CREATING A DIELINE Finding a Reference Box: To create dielines, start by identifying a similar box, unfolding and measuring it. This provides a practical WHAT IS A DIELINE? starting point for your own dieline creation. In printing and packaging, a dieline functions as a template or framework illustrating the ultimate physical form and arrangement Client Input: Clients may offer examples or preferences for the final of a package, including boxes, cartons, bags, and labels. product, aiding in the dieline creation process. Referred to as packaging templates or die-cut templates, dielines Measurement Techniques: Using wrapped paper or similar methods act as a reference for cutting, folding, and assembling packaging allows for accurate measurements and size estimation. materials. Design Tools: Adobe Illustrator, Adobe Design, and Artioscad are popular choices for dieline creation, and the selection can be based WHY DIELINE MATTERS? on personal preference or client specifications.​ Their significance lies in guaranteeing precise production and maintaining uniform design standards across diverse packaging DIELINE REQUIREMENTS products. Think of it as a blueprint that ensures all physical Computers require mathematically described lines; Therefore, elements of the final printed product, including: dielines must be created as vector art. -​ Package sizing, scale, and dimensions. -​ The location of all the visual elements, like logos, text, and Specifications are crucial when building a dieline. Ideally, you would images. use Adobe Illustrator first to know the exact size prior to placing the -​ Placement of creases, cutlines, glue tabs, eye marks, folds, file in an InDesign document. This will eventually save you money and other connection points. and time -​ Unique manufacturing notes and bleed requirements. The utilization of a dieline is imperative as it plays a crucial role in preserving the structural integrity, alignment, and functionality of the packaging design