Packaging & Labeling PDF

BY: Fatima Awad Section 1  Definition Packaging Packaging is the science, art and technology of protecting products for distribution ,storage ,sale, and use Packaging is the activities of designing and producing the container for a product  Function al Sustaina...

BY: Fatima Awad Section 1  Definition Packaging Packaging is the science, art and technology of protecting products for distribution ,storage ,sale, and use Packaging is the activities of designing and producing the container for a product  Function al Sustaina Packag Marketi ble ing ng Legal  Functional Role of Packaging Protection from external factors Containment, Display Prolongs shelf life Quality preservation & Food safety Facilitate Transportation & Storage & Handling  Functional Role of Packaging Checklist 1. Know the technical specification of your product? Shelf life , ingredients, solid, liquid , oxygen effect , water , fat ……. 2. Know the Environmental Conditions Temperature, humidity , rain, pressure, snow….. 3. Know how your product will be Distribute Local, export, train, air, land, truck,….. 4. Select the best packaging materials for your product Paper , metal, glass, wood , plastic 5. Packaging Materials need to be safe to be in direct contact with food Testing , suppliers, availability Legal Role of Packaging  Consumers are concerned on Environmental Issues Consumer are willing to pay more for Sustainable Eco-friendly Packaging Consumers are questioning brands on their ecological practices and to take responsibility for their waste Consumers tend to stop buying the products where its packaging Is not taking into consideration the environment Consumers are tending to stop buying plastic products Government are taking legal actions in this regard too EU and many other countries banned the use of plastic bags MARKETING ROLE The average consumer spends just 2.6 seconds Making decision Whether to pickup a product or not PACKAGING AFFECT BY 75% THE DECISION OF THE CONSUMER  The primary function of food packaging is to protect your Product, but it should also sell it Your Package is your BRAND AMBASSADOR  Marketing Role for Packaging checklist for your packaging design  Eye Catching  Different from your competitors  Communicate your message & values  Communicate your product information Ensure your Brand Recognition & identity  Communicate your Price Communicate your price  Before Designing Package you have to do the following steps Understan Market Customer d Segmentat customer Research ion needs Design Shelf Appeal with Packaging innovative Elements packaging  Packaging Design Elements Shape Visual design Colors Typography General design Packaging materials Pictures illustrations Information Limited Edition Types of Packaging 1. Primary Packaging The material that first envelops the product and holds it This usually is the smallest unit of distribution or use and is the package which is in direct contact with the contents. Types of Packaging 2. Secondary Packaging Secondary Packaging is outside the primary Packaging. Perhaps used to group Primary Packages together Types of Packaging 3. Tertiary Packaging Tertiary Packaging is used for bulk handling warehouse storage and transport shipping The most common form is a palletized unit load that packs tightly into containers. Objective of Packaging 1.Physical protection The objects enclosed in the package may require protection from, among other things, shock, vibration, compression, temperature etc. EX. Egg Bottles Objective of Packaging 2. Barrier Protection A barrier from oxygen, water vapor, dust, etc., is often required Controlled atmospheres are also maintained in some food packages, keeping the contents clean & fresh EX: Fruits , vegetables Objective of Packaging 3. Containment or Agglomeration Small objects are typically grouped together in one package for reasons of efficiency EX: Chocolates, biscuits Objective of Packaging 4. Marketing The Packaging and labels can be used by marketers to encourage potential buyers to purchase the product. Package graphic design and physical design have been a important phenomenon. EX: Chips, Biscuits