GEL 101: Principles & Practices of Excellent Living (Media & You) Nov/Dec 2020 PDF
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Uploaded by CheeryTensor
2020
Havilah
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Summary
This document is part of a lecture series titled "GEL 101: Principles & Practices of Excellent Living". It covers various aspects of social media, including its evolution, impact on communication, different social media platforms, advantages, disadvantages, and its connection with various business strategies like building brand awareness.
Full Transcript
GEL 101: Principles & Practices of Excellent Living (Media & You) Nov/Dec 2020 CONTENT ▪ What Social Media is ▪ How Social Media evolved ✓ Understanding how Social Media influences communication ✓ A l...
GEL 101: Principles & Practices of Excellent Living (Media & You) Nov/Dec 2020 CONTENT ▪ What Social Media is ▪ How Social Media evolved ✓ Understanding how Social Media influences communication ✓ A look at the various social media platforms there are ▪ The good of social media ▪ How not to use social media 2 The term social media is known to so many people and with different interpretations: ✓ The English Mobile Dictionary defines social media as interactive ✓ Matthew Hudson defined forms of media that allow users to social media as websites and interact with and publish to each applications that are designed to other, generally by means of the allow people to share content internet. It is also includes websites quickly, efficiently and in real and applications that enable users time. to create and share content or to ✓ Margaret Rouse defined social participate in social networking. media as the collective of online communications channels dedicated to community-based input, interaction, content sharing and collaboration. 3 4 the PROS… connecting people share photos, media & videos share new ideas, thoughts and interests 5 create/increase brand awareness receive feedback, to improve on engage with brands & latest trends 6 discover & share new content online shopping 7 the CONS… death of face-to-face communication lack of emotional intelligence breeds inferiority complex 8 causes distractions facilitates laziness facilitates the spread of fake news 9 facilitates the creation of skewed images allows online bullies thrive 10 11
