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Questions and Answers
What does Matthew Hudson define social media as?
What does Matthew Hudson define social media as?
Which of the following is NOT listed as a positive aspect of social media?
Which of the following is NOT listed as a positive aspect of social media?
How does social media influence communication?
How does social media influence communication?
Which social media platform function is emphasized in the positive aspects?
Which social media platform function is emphasized in the positive aspects?
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What is a consequence of social media mentioned in the negative aspects?
What is a consequence of social media mentioned in the negative aspects?
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According to the content, which is a result of excessive social media use?
According to the content, which is a result of excessive social media use?
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Margaret Rouse describes social media as?
Margaret Rouse describes social media as?
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What is one of the factors that social media allows users to do?
What is one of the factors that social media allows users to do?
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Study Notes
GEL 101: Principles & Practices of Excellent Living (Media & You)
- Course code: GEL 101
- Topic: Media and You
- Course date: Nov/Dec 2020
- Instructor name: Havilah
Social Media
- Social media is defined in various ways, including interactive media forms, where users can interact and publish to one another mainly through the internet, and including websites and applications that enable users to create and share content.
- Different platforms have varied demographics, purposes, strengths and weaknesses.
- Social Media influences communication.
- Social Media platforms exist for various purposes, including building relationships, brand building, and public relations.
- Social Media is used to share information, engage with brands, and get a deeper understanding of world events.
- Social Media causes distractions and facilitates laziness.
- Social Media creates skewed images, spreads fake news, and facilitates online bullying.
- There are pros and cons associated with social media usage.
Choosing the Right Social Media Platform
- Facebook has more than 1.3 billion users (60% female, age 25-54). It is good for building relationships and brand loyalty.
- Twitter has 600 million users (80% female) popular amongst ages 18-29. Used by businesses for public relations, news and articles, and conversation.
- Pinterest has 70 million users (ages 18-35/80% female). Ideal for sharing images, creating and showcasing content.
- YouTube has 1 billion users of all ages (67% male, age 30-49). Used for various content like news, articles, conversation.
- Instagram has 200 million users (67% male). Good for visual content.
- LinkedIn has over 600 million users (age 30-49). It is an ideal platform for building businesses and B2B relationships.
Why People Share on Social Media
- People share to support causes they believe in.
- Influencers promote and sell products by sharing items.
- People share content to build an image and demonstrate who they are and what they stand for.
- Sharing helps people connect with others, grow, develop relationships, and stay in touch.
- People share to participate and feel involved in world events.
Pros of Social Media
- Connect people globally.
- Share photos, media, and videos.
- Share ideas, thoughts, and interests.
Cons of Social Media
- Death of face-to-face communication
- Lack of emotional intelligence
- Breeds inferiority complex
- Causes distractions
- Facilitates laziness
- Facilitates the spread of fake news
- Facilitates creation of skewed images
- Allows online bullying to thrive
Content of a Social Media Presentation
- Presentation on why people share on social media.
- Discussing what social media is and how it evolved.
- Overview of various social media platforms.
- Presentation on the good of social media, use of social media, and how not to use it.
- Content on creating/increasing brand awareness, getting feedback, and engaging with brands and trends.
- Online shopping information
- Discovering and sharing new content
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Description
Test your knowledge on the principles and practices surrounding social media as discussed in GEL 101. Explore the various aspects of social media, including its role in communication, relationship building, and the challenges it poses. Dive into the pros and cons of this powerful tool and see how well you understand its impact on society.
